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Why marketers and procurement experts should embrace more often

July 6, 2015

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement

…agency and marketer can be complex That ROI can be delivered in many forms. That the marketing landscape is changing beyond recognition and that an agency contract, like any other,…

Do agencies deserve the bad reputation they get?

January 6, 2020

agency remuneration / compensation, industry news & trends, marketing procurement, media planning & buying

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. If you read the industry commentary about advertising agencies…

How evaluating your marketing process can improve the effectiveness

April 5, 2021

agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, strategic management

…relations agency, the activation agency and more. Think of the people outside the agency in production, media sales, media production, installation. As Julian points out, think of the people in…

Getting smart about a neglected part of marketing management

September 4, 2015

marketing process optimisation, print production, return on investment, strategic management

…be managed. This is because existing print suppliers are not necessarily the best placed to migrate an organisation to digital alternatives without investment in technology or skill set. And we…

When did advertising forget its brand purpose?

February 19, 2020

agency solutions, return on investment, strategic management

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. Interesting that not a week goes by when someone…

Lessons to be learned on pitching your agency credentials from a pitch consultant

October 16, 2019

agency search & selection, marketing procurement

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. It is fair to say that in the past…

Why is getting your moral compass in perspective so important for the brand’s future?

March 15, 2021

green marketing & sustainability, marketing procurement, strategic management

…that time in the APAC region, working both client-side and agency side. It struck me while attending a webinar hosted by the WFA recently where the topic of Sustainability was…

Can Start-ups Pitch Effectively In 2020?

May 12, 2020

…- Australia & New ZealandAPAC – Asia PacificEMEA – Europe, the Middle East and AfricaLATAM – Central & South AmericaNAFTA – USA, Canada & Mexico Your Industry (required) MarketerProcurementAgencyIndustry SupplierOther…

Managing Marketing: The Use Of Weasel Words In Business And Marketing

June 14, 2019

interesting observations, marketing process optimisation, podcasts

…Yes. Darren: When you use it in marketing and you’re talking about a marketer collaborating in quotes, with their suppliers, in actual fact, the supplier is just providing the service…

Managing Marketing: When customer experience, technology and data go bad

September 7, 2018

customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, podcasts

…your supplier, internal staff or your business partners it needs to be the same message. But everyone needs to understand what it is you do. Darren: Now Ben, you’re clearly…

…shows that there’s expertise. We’re still not perhaps seeing a head of agency operations from one of the big brands, a big sort of Western brand being based outside of…

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Why marketers and procurement experts should embrace more often

Do agencies deserve the bad reputation they get?

How evaluating your marketing process can improve the effectiveness

Getting smart about a neglected part of marketing management

When did advertising forget its brand purpose?

Lessons to be learned on pitching your agency credentials from a pitch consultant

Why is getting your moral compass in perspective so important for the brand’s future?

Can Start-ups Pitch Effectively In 2020?

Managing Marketing: The Use Of Weasel Words In Business And Marketing

Managing Marketing: When customer experience, technology and data go bad

Digital & Technology

Newsletter 30 March 2022

Managing Marketing: The changing role and challenges of global procurement

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