You searched for How to avoid the traditional to digital marketing transition trap

How to step beyond simply cost benchmarking your advertising agency

February 13, 2013

agency remuneration / compensation, marketing procurement, resource rate calculator, return on investment, strategic management

…can tell me how much they spent in total with that agency, they have no view of: how many campaigns they briefed last year, how much they spent per media…

Newsletter- October 2012

October 9, 2014

…strategy Procurecon – Digital, Marketing Services Procurecon for Digital & Marketing Services The only dedicated marketing procurement conference in the world. Hyatt Regency Pier 66, November 12 – 14,…

12 innovative media options you may not see proposed by your media agency

June 18, 2012

agency solutions, interesting observations, media planning & buying

…your media agency inclined to serve up the same old media plans they know you will buy with television core and the mandatory digital with one or two support media…

Start Me Up – Marketing in a startup literally very rock ‘n’ roll

September 9, 2019

interesting observations, marketing process optimisation, return on investment, strategic management

…extra rewarding when you do get to move the dial because you know the size of the challenges you had to overcome to get there. Money, money, money This is…

How marketers are moving from agency relationships to a series of affairs

February 12, 2016

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing procurement

…seen their budget move increasingly to digital technology and their needs broaden as they embrace more and more digital channels and touch-points as part of their marketing strategy. While the…

Five ways to use the Scope Metric Model to more effectively manage agency fees

November 11, 2019

agency remuneration / compensation, marketing procurement

…In this case the advertiser and the agency agree the scope of the project and the deliverables are placed into the Scope MetricTM model and it calculates the number of…

The #1 complex challenge and simple opportunity for business leaders

January 22, 2014

industry news & trends, marketing process optimisation, marketing procurement, return on investment, strategic management

…to use the 3 R’s of habit formation – a common framework that behavioural psychologists refer to. Reminder (the trigger that initiates the behavior) Routine (the behavior itself; the action…

Top 10 ways to avoid trouble when using music in advertising

November 7, 2011

strategic management, television & electronic production, Top 10

…greater value from music in their marketing. Music is a powerful component in television commercials. The right music track can increase the cut through, become the nemonic of the…

Anton Buchner on Digital – Episode 2

August 9, 2016

…helping marketers with this issue? If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know….

Are we winning or losing the fight against digital ad-fraud?

April 24, 2018

Its estimated to cost the advertising industry $19 billion this year according to Juniper Research. That is 9% of the digital adspend globally. Ad Fraud. Are you worried about it?…

Content marketing struggles to find a spot with CMOs

April 29, 2013

customer relationship management, data & direct marketing, industry news & trends, interesting observations, return on investment, social media & digital marketing, strategic management

…driven communication plans; and making sense of a more complex digital marketing environment. CMO’s struggle to harness content marketing yet 61% are increasing the investment in it. The dichotomy. Top…

Ophenia Liang on Digital Marketing – Episode 64

September 5, 2019

…looking to expand into Asia? If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know….

Publicis Omnicom Group merger – what is in it for marketers?

August 5, 2013

agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production

…Wren, of Publicis Groupe and Omnicom respectively, had announced to the industry that they were merging their companies to form the world’s largest advertising communications holding company. The inbox had…

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How to step beyond simply cost benchmarking your advertising agency

Newsletter- October 2012

12 innovative media options you may not see proposed by your media agency

Start Me Up – Marketing in a startup literally very rock ‘n’ roll

How marketers are moving from agency relationships to a series of affairs

Five ways to use the Scope Metric Model to more effectively manage agency fees

The #1 complex challenge and simple opportunity for business leaders

Top 10 ways to avoid trouble when using music in advertising

Anton Buchner on Digital – Episode 2

Are we winning or losing the fight against digital ad-fraud?

Ophenia Liang on Digital Marketing – Episode 64

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