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Newsletter 17 February 2021

March 11, 2021

…know what you think. Please let us know. Value for marketers and advertiser As marketing management consultants, for years, we’ve been working with marketers, helping them to solve performance issues…

June 2007/1

October 24, 2014

…concerning reviewing the agency roster. Having looked at the cost of pitching in previous editions of P3 e-news, this edition we are looking at the reasons to pitch versus the…

Five ways clients can get better relationships and work from their agencies

June 7, 2021

agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation

…your agency relationship to get the best output from the agency. You should want to show that to the rest of the management team so they also see what you’ve…

Industry Polls

December 18, 2017

…way to incentivize your agencies’ performance? How can advertising agencies best respond to the calls for increased diversity in their ranks? Who should take responsibility for the climate destroying GHG…

Top 10 tips for fostering collaborative agency solutions

November 2, 2011

agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management, Top 10

…the tips below are simply good project management skills, which are often forgotten in marketing and advertising because it is often incorrectly assumed that the agencies will organise this. 1….

Struggling with your strategy? Try the Costanza Maneuver

August 2, 2017

agency solutions, interesting observations, marketing process optimisation, strategic management

…marketers and their organisations involves aligning structure and process to the strategy, be it marketing structure or agency roster structure. Of course to effectively deliver this work requires a clear…

Newsletter 13 May 2020

May 17, 2020

Global Marketing Management Update 13 May 2020 Welcome to the May edition of TrinityP3’s e-news Has anyone else noticed how WFH can make you busier than when you were working…

Agency & Supplier Search &/or Selection

April 23, 2015

…all the Agency & Agency Roster Performance Solutions here Find all the TrinityP3 Solutions & Services here FURTHER READING Agencies and Advertising Suppliers can register for new business opportunities here….

Newsletter- September 2013

October 9, 2014

…Agency compensation is now more about performance than cost Most In Demand this Month Last month at TrinityP3 we helped our clients achieve their goals in the following ways:…

How smart marketers are moving beyond the agency remuneration stalemate

August 26, 2015

agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, strategic management

…an agency roster that is ready to put its performance out there in plain sight. It involves a refusal to accept the current binary choice between a results-based utopia and…

June 2007

October 24, 2014

…concerning reviewing the agency roster. Having looked at the cost of pitching in previous editions of P3 e-news, this edition we are looking at the reasons to pitch versus the…

How many brief types does an advertiser need to brief their agency?

June 14, 2017

agency solutions, interesting observations, marketing process optimisation, strategic management

…the brief where the advertiser gathers representatives for the various agencies across their roster into the room for a briefing. The briefing defines clearly the opportunity or challenge, the current…

The Ad Industry in 2018 – The Year of Magical Thinking

May 2, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement, return on investment, strategic management

…necessarily related. Burger King is perceived as a highly creative advertiser … but it remains stuck at No. 9 in fast-food restaurant performance. Getting greater effectiveness from an agency requires…

How to integrate your digital strategy into your overall brand strategy

August 26, 2010

social media & digital marketing

Thanks to our Senior Digital Consultant, Russell Easther, I saw this video this morning from Isobar which is the best and simplest overall explanation of how to integrate your digital…

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Newsletter 17 February 2021

June 2007/1

Five ways clients can get better relationships and work from their agencies

Industry Polls

Top 10 tips for fostering collaborative agency solutions

Struggling with your strategy? Try the Costanza Maneuver

Newsletter 13 May 2020

Agency & Supplier Search &/or Selection

Newsletter- September 2013

How smart marketers are moving beyond the agency remuneration stalemate

June 2007

How many brief types does an advertiser need to brief their agency?

The Ad Industry in 2018 – The Year of Magical Thinking

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