You searched for How to avoid the traditional to digital marketing transition trap

Clients

August 9, 2011

…Snooze Specsavers Spotlight Retail Group St Vincent De Paul Study Perth Subway Suncorp Sunsuper T Tabcorp Holdings TAL Telenor Telstra The A2 Milk Co The Iconic The Walt Disney…

What makes a great mentor?

January 5, 2020

…Mentoring is not new and there have been mentoring programs both formal and informal over the years. But one of the critical success factors is choosing a great mentor. But…

Marco Bacchetta

February 3, 2021

…Prospire, he was head of product management in FMCG and responsible for the strategic development of his business area. He has many years of expertise in the conception, design and…

Cam Carter

December 15, 2020

…every week. I normally travel overseas at least twice a year for meetings with consultant colleagues and agencies to ensure I am up to date with their beliefs and behaviour….

Media Transparency

October 15, 2020

…transparent does not make it so. In fact, many are transparent about the fact they are not transparent. So, find out what you can do here to go beyond words…

Where RFI & RFP often fail to deliver results

September 17, 2018

agency search & selection, agency solutions

…that marketers need to be prepared to invest time and effort into their search processes and to answer some tough questions about themselves. And done properly, the results can really…

Improved creative agency selection using strategic workshops

December 2, 2011

agency search & selection, agency solutions, industry news & trends, strategic management

…the marketing team to work with the agency to discover how well they work together and see the process unfold before them. It allows the marketing team to see how…

The right media strategy is more important than the right price

November 30, 2011

agency solutions, media planning & buying, social media & digital marketing

…discussion is about the emergence of the digital platform and the many channel options this has provided, traditional media channels are embracing technology to expand the options they offer. Interactive…

Does this spell the end of location shoots for TVCs?

October 2, 2013

agency remuneration / compensation, industry news & trends, interesting observations, marketing process optimisation, television & electronic production

…in post” i.e. they could use the power of the post-production computers to correct in-camera mistakes. For instance if the boom dipped into shot during the “go” take it can…

Addressability – Why is it a big threat to media agencies?

September 26, 2018

agency solutions, data & direct marketing, industry news & trends, media planning & buying

…technology need to be completely separated from the people actually placing the airtime. If that’s the case, what is the fate of the traditional media agency? Reduced to simply trading…

Why strategy workshops beat speculative creative pitches for agency selection every time

June 20, 2016

agency search & selection, industry news & trends, marketing procurement

…circumstances, providing marketers with an opportunity to test drive the agency in the workshop and providing better insights into how the agency work and how the marketing team and the…

World’s “next practice” in advertising agency selection

November 14, 2011

agency search & selection, agency solutions, data & direct marketing, media planning & buying, social media & digital marketing

…clients who find that the process provides an opportunity to really get to “test drive” the agency and see how they think, how they work and how well the marketing…

Is the problem with data the fact that many marketers misuse it?

January 23, 2017

data & direct marketing, interesting observations, marketing process optimisation, return on investment, strategic management

…wondered how many auctions there were that week (checking the sample size) and she scrolled down the page to find buried near the end that the result was based on…

Deciding on the right agency fee model is now easier

October 10, 2018

agency remuneration / compensation, interesting observations, marketing procurement

…are value based fee models where pricing is used to set the value of the output, rather than the cost of the input. These allow the advertiser to set the…

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Clients

What makes a great mentor?

Marco Bacchetta

Cam Carter

Media Transparency

Where RFI & RFP often fail to deliver results

Improved creative agency selection using strategic workshops

Does this spell the end of location shoots for TVCs?

Addressability – Why is it a big threat to media agencies?

Why strategy workshops beat speculative creative pitches for agency selection every time

Is the problem with data the fact that many marketers misuse it?

Deciding on the right agency fee model is now easier

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