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Newsletter 5th September 2018

Scope of Work (SoW) is not Scope of Services (SoS) and why that matters Practical advice on navigating the media supply chain (An interview with David Angell) Book The truth…

Newsletter 22nd August 2018

of your marketing team hindering its success? How to make brands behave more ethically? Start with the 4Ps Why Scope of Work (SoW) is not Scope of Services (SoS) and…

Newsletter 5 April 2017

…roster realignment. Staying online, a big retailer used our benchmarking analytics to negotiate value pricing against their scope of work. We ran a series of nationwide workshops for a major…

Newsletter 03 August 2016

…Buying is like the ancient game of Go Why adjusting an agency scope of work requires careful consideration Why strategy workshops beat speculative creative pitches for agency selection every time…

Consumer goods client reviews media agency performance, value and transparency without a pitch – Case study

…post analysis details, process timelines and proof of systems/tools usage. Conducted a detailed assessment of process, operations and outputs and presented a comprehensive report of findings. Timeline: The project was…

Newsletter 8th August 2018

…with the 4Ps Why Scope of Work (SoW) is not Scope of Services (SoS) and why that matters Practical advice on navigating the media supply chain (An interview with David…