You searched for How to avoid the traditional to digital marketing transition trap

Downloads

August 9, 2011

Guides: The Ultimate Guide to Digital Marketing in a Data-Driven World TrinityP3 is proud to share The Ultimate Guide to Digital Marketing in a Data-Driven World. This definitive guide has…

The Three Ring Circus: Money. Agencies. Marketers.

August 25, 2017

industry news & trends, interesting observations, marketing process optimisation, marketing procurement, strategic management

…‘difficult’ to deal with. So where’s the ringmaster to bring some order to all this circus chaos? While some might argue the ringmasters are the clients because they’re ultimately in…

…while the consuming public was retreating from broadcast advertising? Unrecognised by digital/social enthusiasts, though, are the hidden costs of complexity, which today threaten to erode the marketing effectiveness of advertisers…

Film versus digital video – the war is over and film is dead

July 24, 2008

television & electronic production

…on YouTube from AH Films puts another nail in your coffin. Holding on to out-dated practices long after the rest of the industry moves on is not innovative, is not…

Advertising complexity is a killer!

April 22, 2019

agency remuneration / compensation, agency search & selection, agency solutions

…the Axiom Gold Business Book Award for the best marketing / advertising book of 2016. Increased complexity has become the new standard in marketing. Increased complexity has been exploited to…

How agencies can build stronger relationships with clients: The art of listening

July 7, 2014

agency search & selection, agency solutions, industry news & trends, interesting observations

…was about them. They couldn’t articulate the benefit to clients, nor the benefit to Darren who they were talking to. So the bottom line – stop dropping buzzwords, listen to…

Newsletter – October 2014

October 8, 2014

…How to tell if your digital agency is buying fake followers – Hot Topics of the Month + MUCH MORE Newsletter October 2014 Welcome to the October edition of TrinityP3’s…

Which Half of my Advertising is Wasted? (It is only half? Or more?)

September 25, 2019

industry news & trends, return on investment, strategic management

…professionalism of its marketing practitioners. The Briggs and Stuart results were from 2006, at about the time that marketers pivoted to deal with the challenges of digital and social marketing….

How the TrinityP3 Scope Monitor helps agencies and advertisers agree agency fees

June 29, 2015

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement

…St George were wanting to change their remuneration model to be more accountable to the work delivered. This is where we evolved the Scope Calculator to the Scope Monitor. The…

Agency Monitoring & Benchmarking

August 9, 2011

…process and costs of your marketing activity against industry benchmarks to ensure maximum value. There are many costs associated with marketing communications, from research to advertising and packaging to PR….

A brand is a promise of an experience

August 26, 2019

interesting observations, strategic management

…we sell them. The brand is how our customer service works and how we communicate internally and externally. The brand is how we select, manage and treat our employees. The…

New Age of Global Marketing – Global Tribes and Local Identities

November 27, 2019

interesting observations, marketing process optimisation, strategic management

…this permanently-on digital world, it is now vital to test and learn with content. Marketing to global tribes In the second panel session, the focus was on the principles of…

Newsletter – December 2007

October 16, 2014

…next P3 Top 10 focuses on the Top 10 ways to make the most of your digital budget. This follows hot on the heels of our recent P3Digital brochure, which…

Media Transparency, Value & Performance Assessment

June 8, 2017

…to focus on cost metrics alone for media will not address these issues. In fact there is strong evidence to demonstrate that it exacerbates the situation. Therefore it is important…

« Previous Page Next Page »

Search

Downloads

The Three Ring Circus: Money. Agencies. Marketers.

Newsletter 19 February 2020

Film versus digital video – the war is over and film is dead

Advertising complexity is a killer!

How agencies can build stronger relationships with clients: The art of listening

Newsletter – October 2014

Which Half of my Advertising is Wasted? (It is only half? Or more?)

How the TrinityP3 Scope Monitor helps agencies and advertisers agree agency fees

Agency Monitoring & Benchmarking

A brand is a promise of an experience

New Age of Global Marketing – Global Tribes and Local Identities

Newsletter – December 2007

Media Transparency, Value & Performance Assessment

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

ThinkTV and the Future of TV Advertising – Are we in the future, or the past?

Should agencies adhere to the same ethical, environmental and social standards their clients do?

Value-based, cost-based, pricing-based, and performance-based agency fees – bring it on