You searched for "scope of work"

Client Testimonials

August 9, 2011

…and additions to assist us in tweaking our scope of works and the campaign objectives were spot on, and showed a clear understanding of our current situation. The way the…

感谢辞

February 28, 2019

…for the development of our Campaign Tracking Tender. His comments and additions to assist us in tweaking our scope of works and the campaign objectives were spot on, and showed…

Top 10 Steps to Maximum Marketing Value

March 18, 2009

agency remuneration / compensation

…service. Step 2: Benchmarking Agency FTEs To Client Scope. A best-practice Scope of Work (SOW) for your agency should be very specific in terms of deliverables, complexity and rework. Methodologies…

Why hourly rates are no measure of value when negotiating agency fees

May 22, 2019

agency remuneration / compensation, agency search & selection, marketing procurement

…defined scope of work. If a marketer is unable to provide a defined and quantifiable scope of work we will then resort to defining a range of typical outputs that…

How to avoid a goose egg negotiating agency fees

August 9, 2021

agency remuneration / compensation, agency search & selection, marketing procurement

…have a formalised scope of work, now’s a good time to start. As a starting point, look at last year’s scope of work and see what you needed to add…

感谢辞

February 28, 2019

…for the development of our Campaign Tracking Tender. His comments and additions to assist us in tweaking our scope of works and the campaign objectives were spot on, and showed…

Heaven and Hell in Advertising

June 19, 2017

agency search & selection, agency solutions, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, return on investment

…originally published on Media Village TrinityP3’s Scope of Work Management service evaluates your current agency scope of work and recommends the best approach, calibrated to your needs. Read more here…

Rate cards versus retainers: evaluating the best model for advertising

April 16, 2008

agency remuneration / compensation

…commissioned on a project base. This ideally suits advertisers that can either cannot specify a scope of work or has a scope of work that varies widely and often unpredictably…

Take the Pledge! End Madison Avenue’s Manslaughter!

September 15, 2017

agency solutions, customer relationship management, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, industry news & trends, interesting observations, strategic management

…downsizing, juniorising, and Scope of Work inflation. Cost reduction programs have run their course. They were never a credible substitute for brand growth as a way of delivering shareholder value….

How many brief types does an advertiser need to brief their agency?

June 14, 2017

agency solutions, interesting observations, marketing process optimisation, strategic management

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He…

Nine kinds of agency pitch process and counting

July 29, 2013

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, strategic management

…selected to run a strategic workshop with the client team, and also to provide a financial and resource proposal for a defined scope of work which is benchmarked and –…

When “Best Practices” are Worst Practices

September 25, 2017

agency solutions, customer relationship management, industry news & trends, interesting observations, strategic management

…their own narrow areas of expertise. Worst Practice #3 – Poor Scope of Work Practices Fixed labor-based fees permitted advertisers to grow and experiment with Scopes of Work without having…

What you need to consider when searching for the perfect agency

March 25, 2019

agency remuneration / compensation, agency search & selection, agency solutions

This post is by Kylie Ridler-Dutton, Marketing Management Consultant at TrinityP3. Kylie is a discipline neutral specialist with consulting and implementation experience spanning across retail, alcohol, utilities and telecommunications. TrinityP3…

Measuring the 4Cs in selecting agencies and managing agency relationships

October 14, 2013

agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement

…producing? In reviewing and benchmarking agency remuneration we look at: Agency resource levels against scope of work delivered Agency resource mix by function Agency resource mix within each function Agency…

Let’s Hear It for Madison Avenue’s Makeover!

October 30, 2017

agency search & selection, agency solutions, industry news & trends, interesting observations, marketing process optimisation

…first published at Media Village TrinityP3’s Scope of Work Management service evaluates your current agency scope of work and recommends the best approach, calibrated to your needs. Read more here…

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Client Testimonials

感谢辞

Top 10 Steps to Maximum Marketing Value

Why hourly rates are no measure of value when negotiating agency fees

How to avoid a goose egg negotiating agency fees

感谢辞

Heaven and Hell in Advertising

Rate cards versus retainers: evaluating the best model for advertising

Take the Pledge! End Madison Avenue’s Manslaughter!

How many brief types does an advertiser need to brief their agency?

Nine kinds of agency pitch process and counting

When “Best Practices” are Worst Practices

What you need to consider when searching for the perfect agency

Measuring the 4Cs in selecting agencies and managing agency relationships

Let’s Hear It for Madison Avenue’s Makeover!

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Managing Marketing: Uniting Brand Channels and Content

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