…See how procurement can help unlock marketing value Listen to the podcast on the state of marketing procurement with Tina Fegent Discover ten ways marketing and procurement can bridge the…
…in marketing and ensure the delivery of the marketing objectives? How do you ensure that marketing remains aligned to the business strategy and deliver the results required? This provides you…
…discusses the role of digital media and digital marketing and the issues and challenges it presents for marketers and advertisers. They look at the promise of digital marketing and share…
…more. Because they’re shorter, you may need to break some stages into 2, allowing the agencies to build the relationship with more time together and check in on where they’re…
…report on the steps to transform your marketing from a traditional marketing model and process to embrace the opportunities provided through digital marketing in a data driven world. This is…
…involved in participating? There is no cost for mentors, other than your time, to participate in the mentor program. For mentees, there is a membership fee to belong to the…
…The media component was non-addressable as ultimately the cost of the media would depend on the marketplace, the leverage of the agency and the leverage of the client. Therefore, it…
…to define an agency scope of work to deliver increased value Aligning marketing expectations to marketing budget when establishing the agency scope of work The important differences between scope of…
…to align your digital marketing to marketing Listen to how to merge direct marketing tactics with digital to make sense of big data Is digital, data and technology advice keeping…
…scenario. A further area for thought concerns the 9% of fees on the publisher supply side. These are fees paid by the publishers to allow them to sell their inventory….
…tested, optimised and then proven to drive results. Martech: As the term implies, is the convergence of marketing and technology. It is the umbrella term which represents the tools that…
…goals has boosted the standing of creatives in the eyes of the business. A full 87% of creatives said their organisation gives them the same or more credit for the…
…on the link below or add them to the ?p3 news? mailing list, by emailing their details to news@p3.com.au putting procurement and purchasing into tv production When the agency present…
…the planet, some may question the value of embracing an environmentally sustainable marketing strategy. But in fact, the benefits go beyond simply the feel-good factors and are core to delivering…
…winning criteria are coming to the fore, while old school practices are often falling flat or left wanting. The transition from the traditional face-to-face pitch presentation to taking these meetings…