Global Marketing
Management Consultants
Global Marketing
Management Consultants
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The Ten Most Common Traps for Marketing Directors

…measurement. There’s a lot, you can actually measure them. Media Transparency, Performance and Value Assessment 4. No agency roster strategy Great marketers have structures internally and externally that align to…

Benchmarking the marketing FTEs within your organisation

…business) Organisational chart for marketing communications identifying in-house resources Total FTEs for Marketing Communications Total salary cost for Marketing Communications Number of external agencies / suppliers managed Number of internal

FAQ

…more. Their external agencies and suppliers have included everything from research companies to call centres and marketing technology suppliers to print houses. Event management companies to data analytics specialists and…