You searched for How to avoid the traditional to digital marketing transition trap

The problem with setting agency fees is most are making it up

February 17, 2020

agency remuneration / compensation, marketing procurement

…But how do they explain the wide range of financial responses? And why is the lowest cost response considered the best, rather than the mean or median response? The point…

Nine kinds of agency pitch process and counting

July 29, 2013

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, strategic management

…the basic objectives of any review (as identified here). It’s also important to tailor the process itself, to make sure the big things remain the big things. It’s about that…

Trading desks, demand side platforms and programmatic buying explained

September 8, 2014

data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing

…these DSPs are provided to the users, including agencies, media buyers or even the client through a trading desk. So the DSP is really just a way to access the…

Why working and non-working spend analysis does not work anymore

August 29, 2016

industry news & trends, interesting observations, marketing process optimisation, media planning & buying, return on investment

…brands that they are going to cut their non-working spend in their marketing budget. These announcements are primarily for the investors and are often in response to investor concerns on…

Resources

October 8, 2018

…TrinityP3 blog. Top 50 Marketing Management Books: Buy the Marketing Management Book of the Year. A annual of the topic stories and articles of the year ion paperback and e-book….

Is programmatic trading just getting started or has it had its day?

May 1, 2019

We read in the trade media all the time how digital media expenditure keeps on growing with predictions it will overtake television in the USA this year. A sizeable proportion…

How to avoid headaches when preparing for an agency search

September 24, 2018

agency search & selection, agency solutions

…digital responsibilities squarely on the shoulders of their brand agencies. Ultimately, the right answer is dependent on any number of variables, coupled with the marketer’s appetite and ability to influence…

How to Avoid The Biggest Client / Agency Relationship Killers

July 2, 2018

agency remuneration / compensation, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing procurement

…and how to avoid them: Revolving Door In cases where the agency has a ‘revolving door’ of staff on the account, both the client and the agency should work together…

How to avoid the feeding frenzy of the agency pitch

August 28, 2006

marketing process optimisation

…wanting to get in on the pitch. This is a distraction that any marketing department wants to avoid. The way to manage this is to: 1. Have media liaison plans…

How to avoid blowing the budget big time – Case study

August 21, 2006

television & electronic production

…the research indicated that the original concept was clearly the one preferred by the target audience. This concept was then approved to proceed to pre-production. Quoting: The agency provided the…

Five things marketers can do to avoid going insane

May 22, 2009

marketing process optimisation

…in place measuring the performance of your marketing activities. But does it measure the effectiveness of each individual activity and the contribution it makes to the overall result? If not,…

How to avoid the 10 classic strategic decision making traps

February 12, 2014

industry news & trends, interesting observations, marketing process optimisation, marketing procurement, strategic management

…salespeople to divide and rule. To cover their bases, identify the different buyers and their motivations, isolate the red flags, pitch to the decision drivers, overcome the objections and work…

3 key ways to avoid an agency review

October 4, 2013

agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement

…takeover or some other extraneous event, I’ve got good news: There are some proactive things you can do to avoid one and create a better incumbent client-agency relationship in the…

Is it too little too late for some traditional media?

October 24, 2006

media planning & buying

…to squares and rectangles. Today, advertisers can attract attention with a variety of shapes and sizes”. But more interesting are the comments regarding the intrusive nature of the format to…

Newsletters – June 2008

October 14, 2014

…e-news, Beware the Retainer Trap! HTML Plain text Print preview Dynamic content From: Georgia Suttie <georgia@p3.com.au> Subject: P3 e-news, Beware the Retainer Trap! HTML Plain text Print preview Dynamic content…

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The problem with setting agency fees is most are making it up

Nine kinds of agency pitch process and counting

Trading desks, demand side platforms and programmatic buying explained

Why working and non-working spend analysis does not work anymore

Resources

Is programmatic trading just getting started or has it had its day?

How to avoid headaches when preparing for an agency search

How to Avoid The Biggest Client / Agency Relationship Killers

How to avoid the feeding frenzy of the agency pitch

How to avoid blowing the budget big time – Case study

Five things marketers can do to avoid going insane

How to avoid the 10 classic strategic decision making traps

3 key ways to avoid an agency review

Is it too little too late for some traditional media?

Newsletters – June 2008

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