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Marketing and Business Transformation – How involved should marketers be?

February 6, 2019

interesting observations, marketing process optimisation, marketing procurement

…that time in the APAC region, working both client side and agency side. For most marketers business transformation seems to be either a matter of inconvenience or something they fear…

Why marketing is the source of optimism in business

March 25, 2020

interesting observations, strategic management

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. If there is a centre of optimism in any…

Why Agency Makeovers are Difficult

December 4, 2017

agency remuneration / compensation, agency solutions, industry news & trends, interesting observations

…has been ever-present. In manufacturing, domestic supplier relationships were ditched, as lower-cost global suppliers were identified and secured. This gutted domestic manufacturing employment in permanent ways and destabilised the lives…

10 ways the CFO could help their CMO be more financially and commercially successful

July 25, 2016

interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…tools including planning, operations and pricing to help realise their potential. Being a CFO for an agency has often made me wonder whether the same rules apply to running a…

Environmental Marketing

September 6, 2011

Environmental policy alignment, measuring carbon emissions across all advertising and marketing communications, specialist internal and supplier auditing and compliant and traceable carbon offsetting programs. Marketers can now have their media…

Value = what you get / what you pay

February 12, 2007

agency remuneration / compensation

…the supplier when I needed them. I was not locked into one relationship like most advertisers are locked into with their agency providers. What do you think? Author: Darren Woolley…

Top 10 tips for winning new business – Infographic

April 19, 2018

…Are your details updated on the agency register for pitch consultants to review? www.trinityp3/agencyregister Or if you need help to review your agency credentials and positioning, contact TrinityP3 to organize…

Leo Burnett Pay Up to the US Government for Alleged Over Billing

January 7, 2009

agency remuneration / compensation, public sector

…campaign. While the agency denies any wrong doing, it does not reflect well on the professionalism of the agency or the industry when such high profile occur. But it does…

5 ways to ensure efficient production estimate approvals

April 24, 2013

agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, mobile marketing, print production, return on investment, social media & digital marketing, television & electronic production

…the agency estimate. This should include all external suppliers – those invoicing through another supplier. For example casting and post-production are commonly included within the film production house estimate. The…

An advertising agency perspective on the business value of creativity

June 6, 2012

agency remuneration / compensation, agency solutions, marketing procurement, return on investment, strategic management

…agency. So, I suggest you view them in an entirely different light. View them as a supplier of Growth. And do deals with them that respect the fact that without…

A personal story that is not about advertising agency remuneration, but could be

May 18, 2012

agency remuneration / compensation, agency solutions

I was reflecting on the recent conversations I have had in regards to media agency remuneration, both globally as a strategic partner of the WFA and locally with our strategic…

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Marketing and Business Transformation – How involved should marketers be?

Why marketing is the source of optimism in business

Why Agency Makeovers are Difficult

10 ways the CFO could help their CMO be more financially and commercially successful

Environmental Marketing

Value = what you get / what you pay

Top 10 tips for winning new business – Infographic

Leo Burnett Pay Up to the US Government for Alleged Over Billing

An advertising agency perspective on the business value of creativity

A personal story that is not about advertising agency remuneration, but could be

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