…involved in the process. There was a time when marketers could execute a communication campaign with their agency (creative & media) and perhaps one or two specialist suppliers. Today, the…
…the marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. This year has been a time of personal…
…as a 10% commission (or 11.1% mark up) this is no longer considered standard practice by most marketers and advertisers. Many advertisers are surprised when they hear that their agency…
…- Australia & New ZealandAPAC – Asia PacificEMEA – Europe, the Middle East and AfricaLATAM – Central & South AmericaNAFTA – USA, Canada & Mexico Your Industry (required) MarketerProcurementAgencyIndustry SupplierOther…
…an elaborate grab for margin and profit. This practice includes undeclared volume discounts with third party suppliers that encourage the agency to recommend or select one preferred supplier rather than…
…that your agency supplier contract is structured in the appropriate way, is based on a mutually equitable remuneration model and is transparent in intent. Why do you need this service?…
…the marketing process. He is considered a global thought leader in optimizing marketing productivity and performance across marketing agency and supplier rosters. Mature workers are the heart and lungs of…
…written permission. This means that if the agency enters into an agreement with talent or a film company or a photographer, where the third party supplier supplies a contract, the…
…agency workloads, resources (FTEs) and fees since 2007. Separately, Farmer & Company was carrying out research on the same issues for creative agencies since 2004. TrinityP3 and Farmer & Company…
…- Australia & New ZealandAPAC – Asia PacificEMEA – Europe, the Middle East and AfricaLATAM – Central & South AmericaNAFTA – USA, Canada & Mexico Your Industry (required) MarketerProcurementAgencyIndustry SupplierOther…
While we talk about agencies, the fact is that most marketers have a roster made up of all sorts of suppliers and vendors. In fact agencies will often be just…
…procurement maximise the value of the marketing budget? The past decade has seen cost reductions driven by simply lowering agency and supplier fees. While fees have gone down the outputs…
…costs. We advise on all aspects of your marketing spend: Agency remuneration & contracts – P3Biz Media planning and buying – P3Media Digital Marketing – P3Digital Supplier selection & management…
Environmental policy alignment, measuring carbon emissions across all advertising and marketing communications, specialist internal and supplier auditing and compliant and traceable carbon offsetting programs. Marketers can now have their media…
…of this is questionable and how much a reasonable cost to fund the necessary steps of the supply chain. On the agency demand side there is 7% attributed to Agency…