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Managing a brand with multiple stakeholders

October 5, 2006

…involved in the process. There was a time when marketers could execute a communication campaign with their agency (creative & media) and perhaps one or two specialist suppliers. Today, the…

Reflecting on the year we have had

December 23, 2020

interesting observations, marketing process optimisation, strategic management

…the marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. This year has been a time of personal…

Top 5 agency “no no’s” – No 1 – Marking up external costs

September 27, 2006

agency remuneration / compensation

…as a 10% commission (or 11.1% mark up) this is no longer considered standard practice by most marketers and advertisers. Many advertisers are surprised when they hear that their agency…

Bridging the Great Divides that Limit Marketing Performance

September 11, 2018

…- Australia & New ZealandAPAC – Asia PacificEMEA – Europe, the Middle East and AfricaLATAM – Central & South AmericaNAFTA – USA, Canada & Mexico Your Industry (required) MarketerProcurementAgencyIndustry SupplierOther…

Top 5 agency “no no’s” – No 2 – Undeclared commissions

September 25, 2006

television & electronic production

…an elaborate grab for margin and profit. This practice includes undeclared volume discounts with third party suppliers that encourage the agency to recommend or select one preferred supplier rather than…

What does your business do to support Mature Workers?

January 20, 2021

industry news & trends, return on investment, strategic management

…the marketing process. He is considered a global thought leader in optimizing marketing productivity and performance across marketing agency and supplier rosters. Mature workers are the heart and lungs of…

Top 5 agency “no no’s” – No 4 – Binding clients to agreements without authority

September 20, 2006

television & electronic production

…written permission. This means that if the agency enters into an agreement with talent or a film company or a photographer, where the third party supplier supplies a contract, the…

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Managing a brand with multiple stakeholders

Reflecting on the year we have had

Top 5 agency “no no’s” – No 1 – Marking up external costs

Bridging the Great Divides that Limit Marketing Performance

Top 5 agency “no no’s” – No 2 – Undeclared commissions

What does your business do to support Mature Workers?

Top 5 agency “no no’s” – No 4 – Binding clients to agreements without authority

Measuring Media Agency Workloads The Media ScopeMetric® Unit (MSMU)

Media Agency Relationship Management

How many agencies is too many when it comes to your marketing roster?

Unlocking performance post lockdown – APAC

August 2007

Environmental Marketing

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