You searched for How to avoid the traditional to digital marketing transition trap

Why do 5 minute agency and marketing presentations take 20 minutes?

October 16, 2013

agency search & selection, interesting observations

…back the Gong Show Back in the 1970s there was a very popular talent show called The Gong Show. I believe the President of the United States of America Barack…

Crank Score: Cutting through the creative wank around creative awards

July 26, 2013

agency solutions, industry news & trends, return on investment

…the agency on the award, only to say in the next breath that it is not the kind of advertising they want for their brand. So better to just prove…

5 ways agencies can bamboozle procurement about their compensation

June 27, 2014

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, resource rate calculator, strategic management

…agencies in the pitch. Why were we asked to review the agency remuneration? Because the marketing team felt the agency did not deliver the strategic thinking they required. Sure, there…

Marketers and Procurement Who Want to Talk Turkey With Their Agencies Can Learn A Lot From Chickens

April 20, 2018

agency remuneration / compensation, industry news & trends, marketing procurement

…by TrinityP3 OK, what the heck have chickens got to do with marketing and procurement teams negotiating with their agencies? The answer is: Everything. It goes like this: If you’d…

Practical advice for multiple agency roster management

February 10, 2014

agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing procurement, strategic management

…and not the value they contribute. This means that for agencies to increase revenue they need to take on additional work, usually at the expense of other agencies on the…

Why do so many agencies take on revenue at the expense of profit?

February 20, 2013

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, return on investment

…the whole process starts again, all from the same perilous base. Overheads Become Too Excessive Many friends come to me for advice on how to budget better. They tell me:…

Sorry, but there is no best practice agency roster structure anymore

December 5, 2016

interesting observations, marketing process optimisation, return on investment, strategic management

…way the marketing strategy will be executed in the markets. Once you have a list of the capabilities required to deliver the marketing strategy then the next consideration is to…

A prototype model for the marketing communications process

April 3, 2013

agency solutions, data & direct marketing, marketing process optimisation, marketing procurement, print production, social media & digital marketing, television & electronic production

…response to the strategy. There can be several iterations that are explored or tested to find the best solution. Prototype The prototype brings the concept to reality and gives it…

Production Management Assessment

April 17, 2015

…more – with the same. The efficacy of production in marketing is business-critical. Maintaining a Status Quo is not an option. Production is the second biggest expense in the advertising…

Managing Marketing: The good, the bad and the ugly of media agency pitches

February 8, 2019

agency search & selection, interesting observations, podcasts

…in their incumbent creative agency into the workshop because you then test how well the creative agency works with the media agency; how well do they all work together. You…

Agency Remuneration: A Loser’s Game

April 24, 2017

agency remuneration / compensation, industry news & trends, marketing procurement, strategic management

…cost reduction as their way of delivering improved results, they should step up to the greater challenge: How to get their brands moving again. Their portfolio of agencies should be…

How do you get the right production value for your advertising?

June 1, 2016

industry news & trends, marketing procurement, television & electronic production

…requires additional investment in the production budget to deliver this improved “production value”, the question that is avoided is, are they essential to the effectiveness of the commercial communication? Sorting…

Stop presenting the strategy and start communicating it

April 29, 2020

strategic management

…The GM interrupted, eagerly recounting the new structure and scrolling to the strategic pillars. To his surprise, these confident assertions only led to more hands going up and the echoing…

How do you pitch when you’re the incumbent agency?

August 19, 2013

agency remuneration / compensation, agency search & selection, marketing procurement, strategic management

…you? Are they too cowardly to fire you on the spot? Are they trying to keep you ‘motivated’ for the run-up to transition? Does your participation make the politics of…

The future of publishing?

April 17, 2010

print production

…the ability to build trust with the audience. Most successful traditional brands have this, but in their transition to new publishing formats they are at risk of losing this advantage….

« Previous Page Next Page »

Search

Why do 5 minute agency and marketing presentations take 20 minutes?

Crank Score: Cutting through the creative wank around creative awards

5 ways agencies can bamboozle procurement about their compensation

Marketers and Procurement Who Want to Talk Turkey With Their Agencies Can Learn A Lot From Chickens

Practical advice for multiple agency roster management

Why do so many agencies take on revenue at the expense of profit?

Sorry, but there is no best practice agency roster structure anymore

Production Management Assessment

Managing Marketing: The good, the bad and the ugly of media agency pitches

Agency Remuneration: A Loser’s Game

How do you get the right production value for your advertising?

Stop presenting the strategy and start communicating it

How do you pitch when you’re the incumbent agency?

The future of publishing?

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

ThinkTV and the Future of TV Advertising – Are we in the future, or the past?

Should agencies adhere to the same ethical, environmental and social standards their clients do?

Value-based, cost-based, pricing-based, and performance-based agency fees – bring it on