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Newsletter 13 March 2019

March 13, 2019

…too long and how to avoid the protracted pitch process. A faster and more effective way to select agencies Want a faster and more effective way of selecting a new…

Add your voice to the State of the Media Industry debate

April 11, 2014

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, return on investment, social media & digital marketing

…go over their head to the vendor marketing managers, they come back to you lying their arses off about how they’ve selected you for budget. All the time. Every agency….

Top 10 considerations in selecting a new creative agency

November 18, 2011

agency remuneration / compensation, agency search & selection, Top 10

…marketing strategist better to select a specialist than to expect to find this in the communications provider. 4. Who will be working on your business and how committed are they?…

The unexpected pitfalls of regional TVC production

March 11, 2013

marketing procurement, television & electronic production

…the cultural requirements and sensitivities for the various markets began to clash. The Brand Manager from Sri Lanka and their counterpart from Bangladesh began discussing the wardrobe for their collective…

Still approving artwork via e-mail?

August 24, 2006

print production

…and the actual file to the end users, and what are the advantages and disadvantages of approving artwork using traditional email? How reliable is email? When you look…

Advertising industry addresses negative connotation, but it could be too little too late

April 18, 2012

agency solutions, industry news & trends

…the 4As and advertising agency Arnold Worldwide are addressing the “image problem that threatens to make careers unattractive to new, young talent”. The issues identified are: Agencies are fiercely competitive,…

The best producer model for TV advertising production

July 5, 2013

agency remuneration / compensation, agency solutions, marketing procurement, return on investment, television & electronic production

…outcome. Traditionally, the agency producer is seen to lead the production as it is assumed that they have both the client’s and the agency’s interests at heart. (In fact the…

Defining the scope of advertising agency services to determine agency compensation

September 7, 2011

agency remuneration / compensation

…these would then be related back to a previous similar activity and the remuneration paid to the agency. This obviously requires a level of transparency into the cost paid in…

A reminder that creative thinking can turn the world on its head

June 16, 2014

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, return on investment, strategic management

…the material for that Eureka moment. To my mind, the role of the marketer in the creative process is to: Participate with the agency in defining the problem to be…

Let’s Hear It for Madison Avenue’s Makeover!

October 30, 2017

agency search & selection, agency solutions, industry news & trends, interesting observations, marketing process optimisation

…Makeover evolve? How will the guerilla fighters compete with the large standing armies? How will the standing armies adjust their operations and capabilities? Stay tuned for further exploration of these…

Media agency transparency is not a local issue, it’s global

May 11, 2015

agency remuneration / compensation, industry news & trends, marketing procurement, media planning & buying

…wake of the situation coming to light, we have seen the self-confession of media auditors that they rely on the agencies for the data. The self-funded industry bodies, which manage…

More marketing should focus on more effectiveness and more efficiency

June 14, 2012

agency remuneration / compensation, agency solutions, interesting observations, social media & digital marketing, strategic management

…currently confronting marketers. And the choices they make are insights into their strategic abilities and personalities. The choices of channels used in the marketing plan depend on brand, market, audience,…

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Newsletter 13 March 2019

Top 10 considerations in selecting a new creative agency

The unexpected pitfalls of regional TVC production

Still approving artwork via e-mail?

Advertising industry addresses negative connotation, but it could be too little too late

The best producer model for TV advertising production

Defining the scope of advertising agency services to determine agency compensation

A reminder that creative thinking can turn the world on its head

Let’s Hear It for Madison Avenue’s Makeover!

Media agency transparency is not a local issue, it’s global

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