You searched for How to avoid the traditional to digital marketing transition trap

The dangers of being tainted by the ‘Carbon Neutral’ tag

February 18, 2009

…first sod is always a great photo opportunity for the company’s next newsletter. Then you and the rest of the corporate team can then rush out and celebrate the metamorphosis…

5 ways to ensure efficient production estimate approvals

April 24, 2013

agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, mobile marketing, print production, return on investment, social media & digital marketing, television & electronic production

…and the list goes on; all required to submit their estimates to the agency. All these components take time for an agency to brief and collate together as one summarised…

Decoupling or unbundling advertising production

June 3, 2013

agency solutions, marketing process optimisation, marketing procurement, print production, return on investment, television & electronic production

This post is by Richard Woodford who is the founding partner of CWA-Marketing and a member of the Marketing FIRST Forum. Richard has 15 years experience in marketing and marketing…

Newsletter 8 January 2020

January 8, 2020

…professional one? The start of the year is a great time to start those projects that often get left to the last minute in the rush to the year end….

A tale on why procurement is a dirty word in marketing

April 1, 2013

agency search & selection, marketing procurement

…for the opportunity to dedicate themselves to completing an RFP that asks you to demonstrate how you see yourself aligned to the organisation’s values. We refused, only to be told…

Overcoming the negative gravitational effects on production timelines

April 8, 2013

marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production

…the timeline under the pressure of production gravity, suddenly the marketer is in a grave situation. The agency and production company require on-the-spot approvals to meet the deadlines. Suddenly there…

4 thoughts on agency / advertiser relationships – Jetstar and The Royals

August 8, 2014

agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations

…the line (generally to senior stakeholders that are not marketers) 3. What’s the one piece of advice you’d give to other marketers to manage their agency relationships better? The Royals:…

Cybersecurity – Protecting your business in the digital age

June 19, 2019

industry news & trends

…to understand the risks and potential impact of these risks. The next step is to put together a plan for mitigating the risks thrown up during the audit process. Some…

30 reasons your content marketing strategy is failing miserably

November 5, 2012

data & direct marketing, industry news & trends, interesting observations, social media & digital marketing

…5. Too self-promotional Nobody wants to hear you talk about yourself the whole time. This is the ultimate way to label yourself as boring. No one wants to be sold…

Natalie Giddings on Influencer Marketing – Episode 30

February 8, 2018

…rage? How should marketer approach Influencer marketing? What are some of the big mistakes marketers make? We have heard some horror stories, how do you avoid these? How do you…

Why more clients use Evalu8ing to improve agency relationships

August 26, 2013

agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management

…a project basis, they were becoming increasingly frustrated by the leadership (or lack of) on the account, the inefficiencies day to day and the lack of process and attention to…

Why is the focus on reducing Green House Gas emissions in the food chain?

June 26, 2019

green marketing & sustainability, industry news & trends

…therefore the planet‘ we briefly framed the challenges of how to maintain a nutrient sufficient diet for 9.8 billion people (1) without destroying the planet. The marketing adage that applies…

How To Transform Your Agency Relationships!

December 15, 2017

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations

…/ agency issues, the more likelihood there is of being able to help clients avoid triggering a search, and instead getting their agency relationships not just back on the track…

Early warning signs your pitch will go sideways

March 2, 2020

agency search & selection, agency solutions

…of the opportunity, and the kind of agency you think you need, then prepare to be disappointed. The more information you’re able to give about your business, the more likely…

Beyond the agency rate card: A menu of choice

January 21, 2019

agency remuneration / compensation, agency solutions, marketing process optimisation

…anything. The agency rate card is just one metric that marketers should be thinking about when negotiating their agency contracts to protect themselves – and in fairness, their agency partner….

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Search

The dangers of being tainted by the ‘Carbon Neutral’ tag

Decoupling or unbundling advertising production

Newsletter 8 January 2020

A tale on why procurement is a dirty word in marketing

4 thoughts on agency / advertiser relationships – Jetstar and The Royals

Cybersecurity – Protecting your business in the digital age

Natalie Giddings on Influencer Marketing – Episode 30

Why more clients use Evalu8ing to improve agency relationships

Why is the focus on reducing Green House Gas emissions in the food chain?

How To Transform Your Agency Relationships!

Early warning signs your pitch will go sideways

Beyond the agency rate card: A menu of choice

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