You searched for How to avoid the traditional to digital marketing transition trap

Why ‘no pitch’ is better than pitching for everyone involved

September 4, 2019

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing procurement

…terrific relationship with your agency and the contract is coming to an end it is possible to assess the agency to the market without going to the trouble, time and…

When money talks in a pitch, why does everyone else shut up?

March 25, 2015

agency remuneration / compensation, agency search & selection, marketing procurement

…factor But the interesting thing was how the agencies and marketing teams behaved in the aftermath. The PR story from each of the marketing teams was about how well the…

Cannes. And Agency Crocodile Tears Over Remuneration

June 16, 2017

agency remuneration / compensation, industry news & trends, interesting observations

…employee expenses. But at the top end, I’d suggest it’s costing them credibility and reputation that will come back to bite them – no matter how many crocodile tears they…

Ten important considerations before an agency should agree to pitch for business

April 21, 2010

agency search & selection

…(or service), or that the management of the company is incompetent. 4. It is important to find out whether the prospective client wants the agency to make a profit. 5….

“Putting stories to work” – storytelling for business and marketing

April 27, 2016

industry news & trends, interesting observations, strategic management

…remember stories, how to share stories in the right way and at the appropriate time and how to refresh stories to avoid them becoming stale or out-dated. But most importantly…

Managing a brand with multiple stakeholders

October 5, 2006

agency remuneration / compensation

…and then often the result is disappointing for the effort as each supplier has been working to their own end rather than to a collaborative end. On Wednesday 25 October,…

Performance & Value Based Agency Remuneration

April 23, 2015

…and expectation on marketing to deliver value and results and the more widespread use of Zero Based Budgeting (ZBB) to allocate marketing budget, there is a significant trend towards finding…

Joining the dots between the latest findings in advertising and marketing effectiveness

November 7, 2018

interesting observations, marketing process optimisation, return on investment, strategic management

…and marketing effectiveness in the last 10 years. We know more about how and why people make the choices they do and how to affect those choices. We know how…

International Day of Climate Action Saturday, October 24th.

October 22, 2009

green marketing & sustainability

…needs to get below as soon as possible to avoid runaway climate change. Most immediately, 350 is the number world leaders need to lead with as they prepare to meet…

Leo Burnett Pay Up to the US Government for Alleged Over Billing

January 7, 2009

agency remuneration / compensation, public sector

…remuneration reflects the level of resources required to deliver the scope of work agreed – often if the remuneration is too lean it forces the agency to generate revenue in…

What is the best media buying strategy – buy early or buy late?

March 7, 2012

industry news & trends, interesting observations, media planning & buying, social media & digital marketing, strategic management

…the rules. While book your TV early to avoid disappointment remains the catch cry of the vast majority of media agencies wherever you turn there seem to be discounts on…

Top 10 tips for fostering collaborative agency solutions

November 2, 2011

agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management, Top 10

…the marketing or brand manager commissioning the project and appoint project managers within each agency who are responsible for managing their agency contribution, usually the account management lead. 5. Provide…

Ad Agencies are Just Like Cruise Ships

July 24, 2017

agency remuneration / compensation, agency solutions, interesting observations

…profits. Excess capacity. Growth is on the wane in the West, and China is the hope to sop up excess capacity. According to The Economist, “the big three [cruise operators]…

Your agency brief sucks. And this is why

June 22, 2015

agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement

…That’s the topic. To be precise – your brief, to the agencies expected to come up with the perfect campaign strategy. It’s the first thing to rescue If I was…

Top Advertising Agency IP – Going Cheap or Creating Value?

October 19, 2011

agency remuneration / compensation, agency solutions, interesting observations

…give just one layer to a client until the next milestone is met, you hold the rest of the onion in your hand with the right to determine how to…

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Why ‘no pitch’ is better than pitching for everyone involved

When money talks in a pitch, why does everyone else shut up?

Cannes. And Agency Crocodile Tears Over Remuneration

Ten important considerations before an agency should agree to pitch for business

“Putting stories to work” – storytelling for business and marketing

Managing a brand with multiple stakeholders

Performance & Value Based Agency Remuneration

Joining the dots between the latest findings in advertising and marketing effectiveness

International Day of Climate Action Saturday, October 24th.

Leo Burnett Pay Up to the US Government for Alleged Over Billing

Top 10 tips for fostering collaborative agency solutions

Ad Agencies are Just Like Cruise Ships

Your agency brief sucks. And this is why

Top Advertising Agency IP – Going Cheap or Creating Value?

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