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How to transform your agency relationships

January 20, 2017

agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring

…ever looks forward to the uncertainty and disruption of an agency search process. The earlier we’re brought in to help identify and resolve client – agency issues, the more likelihood…

Why lower agency retainers lead to higher production costs

August 13, 2014

agency remuneration / compensation, marketing procurement, print production, television & electronic production

…the view of increasing the payment beyond the unsustainable level they accepted to secure the business at the time of the tender. But any one-off increases will potentially leave the…

Does paying the salaries of agency staff make you the employer?

June 23, 2014

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement

…significant budget cuts, the advertiser wanted to undertake a review of the agency retainer. However, when the discussion with the agency turned to the outsourced marketing department staff, the agency…

How often should you pitch your agencies?

January 5, 2020

There is a trend in marketing for agencies to be put to market at the end of the contract period. One of the unforeseen consequences of this is that it…

Client agency relationships in advertising: 4 problems that cause breakdowns

February 3, 2016

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations

…the relationship will be disgruntled and resentful of the situation they have got themselves into. The result – frustration, resentment and a breakdown in trust. To avoid this, it’s important…

Merry Christmas, here is your RFP?

December 3, 2019

…the Christmas break. Is this the best time to pitch your agencies? How do you decide the best time to go to market? Is it simply before the ned of…

Terms & Conditions

September 10, 2011

…to this Agreement. For the avoidance of any doubt, the Fees set out in the Proposal are estimates and do not capture the total remuneration payable by the Client to…

How to reduce the risks associated with your agency search

October 21, 2019

agency search & selection, marketing procurement

…that is going to really be able to meet your needs long-term. A bit like building a house without putting down a proper foundation. To avoid the inevitable collapse of…

The inherent danger of the creative beauty parade pitch process

August 20, 2014

agency search & selection, agency solutions, interesting observations, marketing procurement

…as they can point to the creative work as justification for their selection. It requires relatively little effort or commitment from the marketer as they simply hand the brief to…

5 issues you need to overcome to make agency incentive payments work

June 8, 2015

agency remuneration / compensation, industry news & trends, marketing procurement, return on investment, strategic management

…to the point that the payment to the media agency was due to be paid a substantial incentive. The marketers vetoed the payment as they had convinced themselves that it…

5 reasons why advertisers paying for pitches will not work

February 9, 2015

agency search & selection, industry news & trends, marketing procurement

…token amount? Isn’t this actually diminishing the value of the agencies’ work in the pitch rather than compensating or rewarding them for the outputs they prepare for the pitch? In…

Why you are wasting everyone’s time getting billed by the hour

November 19, 2018

agency remuneration / compensation, interesting observations, marketing process optimisation

…week, they then have to input all that data to be able to calculate how much to bill. Marketers then have to evaluate invoices – again, often with little knowledgement…

…likely that the procurement team may take over the process to minimise risk to the advertiser. In the process the agency could potentially lose any influence on the outcome. In…

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How to transform your agency relationships

Why lower agency retainers lead to higher production costs

Does paying the salaries of agency staff make you the employer?

How often should you pitch your agencies?

Client agency relationships in advertising: 4 problems that cause breakdowns

Merry Christmas, here is your RFP?

Terms & Conditions

How to reduce the risks associated with your agency search

The inherent danger of the creative beauty parade pitch process

5 issues you need to overcome to make agency incentive payments work

5 reasons why advertisers paying for pitches will not work

Why you are wasting everyone’s time getting billed by the hour

Newsletter 25 September 2019

Agency & Roster

Why advertising agencies can no longer ignore conflicts of interest

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