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Ad Agencies: Prisoners of a Creative Past

August 7, 2017

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation

This post is by Michael Farmer, Chairman of TrinityP3 USA and author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies, which won…

Ad Agencies are Complex Businesses. New Metrics are Needed for Improved Management

August 31, 2020

agency remuneration / compensation, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, strategic management

…metrics for improved agency management. Our Scope of Work Management service evaluates your current agency scope of work and recommends the best approach, calibrated to your needs. Read more here…

Agency Transformations 2021: Top Down or Bottom Up?

February 10, 2021

agency remuneration / compensation, agency solutions

…New Yorker, The Cartoon Bank. Our Scope of Work Management service evaluates your current agency scope of work and recommends the best approach, calibrated to your needs. Read more here…

Newsletter 4 December 2019

December 10, 2019

…scope of work for content agencies such as creative, digital and activation. Three years ago he became the Chairman of TrinityP3 USA and realised that the data that TrinityP3 had…

Beware the dangers of the cookie cutter approach to benchmarking agency remuneration

November 9, 2016

agency remuneration / compensation, interesting observations, marketing procurement

…a tender process and we ask the marketing team to define their scope of work for the successful agency. Many times they struggle with defining the precise requirements for the…

Why media agency pitches end up all about the price

December 2, 2019

agency remuneration / compensation, agency search & selection, marketing procurement

…creative agency due to chronic underperformance. (The reason for the underperformance was poor agency fee structure, but that is for another time.) We had benchmarked the proposed scope of work…

The challenges in measuring the value your agencies contribute to your marketing

March 12, 2018

agency remuneration / compensation, interesting observations, marketing process optimisation, marketing procurement, return on investment

…card in the contract schedules or appendices of the rates used to underpin the retainer or fee calculations and no definitions of the specific scope of work that the fee…

Advertising agency perspective on the role and function of marketing procurement

June 4, 2012

agency remuneration / compensation, agency search & selection, marketing procurement

…manage on behalf of the marketing team. The first thing they did was to engage an external consultant to benchmark rates and remuneration against the scope of work. This identified…

Importance of relationship management from day one of a new agency appointment

October 31, 2014

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He…

Newsletter 09 November 2016

November 23, 2016

…Phone App lets you take the calculator with you Ad Cost Checker checks the agency rates against industry costs Agency Scope Monitor to agree fees against a scope of work…

Why not all agency pitch processes are equal

November 14, 2016

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, return on investment, strategic management

…provide the proposed Scope of Work that they would expect the agency to deliver in the first year of appointment. Using the TrinityP3 Scope Monitor we then calculate the level…

Agency Remuneration and Scope of Work Benchmarking – Case study

March 26, 2010

agency remuneration / compensation, case studies

Client Category: Tourism Challenging Problem: Client needed to confirm its remuneration arrangements were delivering value and which would allow the Agency to be reappointed without a costly and disruptive…

Why agency negotiations are never as straightforward as you think

September 16, 2015

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, resource rate calculator, return on investment

…wrong. 1. The goal posts keep shifting At the end of a pitch process we had used the client’s scope of work to prepare the agency templates for the short-listed…

Quality? Cost? Time? Which do you want from improving your marketing performance?

June 20, 2018

agency remuneration / compensation, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…resources and aligns them to the scope of work or outputs to be delivered. It also values the outputs and agency deliverables and therefore allows you to not just measure…

Madison Avenue Moneyball: Insights About the Game of Advertising

December 11, 2017

agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, strategic management

…This post was first published at Media Village TrinityP3’s Scope of Work Management service evaluates your current agency scope of work and recommends the best approach, calibrated to your needs….

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Ad Agencies: Prisoners of a Creative Past

Ad Agencies are Complex Businesses. New Metrics are Needed for Improved Management

Agency Transformations 2021: Top Down or Bottom Up?

Newsletter 4 December 2019

Beware the dangers of the cookie cutter approach to benchmarking agency remuneration

Why media agency pitches end up all about the price

The challenges in measuring the value your agencies contribute to your marketing

Advertising agency perspective on the role and function of marketing procurement

Importance of relationship management from day one of a new agency appointment

Newsletter 09 November 2016

Why not all agency pitch processes are equal

Agency Remuneration and Scope of Work Benchmarking – Case study

Why agency negotiations are never as straightforward as you think

Quality? Cost? Time? Which do you want from improving your marketing performance?

Madison Avenue Moneyball: Insights About the Game of Advertising

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Managing Marketing: Uniting Brand Channels and Content

Why marketers will continue to use a pitch to select agencies