You searched for Agency & Supplier Search Selection

You want transparency from your media agency? Look at your own behaviour first

May 16, 2016

agency remuneration / compensation, agency solutions, industry news & trends, media planning & buying

…a media agency). What’s all the fuss about? All the key topics were covered in Jon Mandels’s interview; the role of AVBs, the US-based investigation into agency practices, the newly…

Managing Marketing: The Power Of Experience

June 26, 2020

agency remuneration / compensation, customer relationship management, interesting observations, podcasts, return on investment

…a stick the next day to something more meaningful. Darren: But public relations companies are very heavily into experiential. Meredith: Yeah, that’s interesting. We don’t work agency to agency. It’s…

Common mistakes made when preparing a scope of work for the agency

August 18, 2021

agency remuneration / compensation, marketing procurement

…for the agency to land a fee significantly less than they are currently paying. Often when reviewing a scope of work prepared by an advertiser with their agency, the agency…

Why agency negotiations are never as straightforward as you think

September 16, 2015

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, resource rate calculator, return on investment

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Negotiations can be difficult things, especially when either party is speaking a different language. And…

How to Avoid The Biggest Client / Agency Relationship Killers

July 2, 2018

agency remuneration / compensation, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing procurement

This post is by Stephan Argent, President of Agency Search and Media Management Consultancy Le Riche Argent and a member of the Marketing FIRST Forum, the global consulting collective co-founded…

What to do if you think you are being overcharged by an agency

March 16, 2016

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. It was an interesting conversation recently, with the head of a digital agency that had…

Buyers and Sellers on selecting agencies and managing their performance

July 8, 2013

agency search & selection, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, strategic management

…in Sydney, we look at the issues surrounding the agency selection process and the management of the agency relationship and performance. The two previous posts looked at Agency remuneration and…

How do your agency rates stack up and why?

April 2, 2014

agency remuneration / compensation, agency solutions, industry news & trends, iPhone business app, marketing procurement, resource rate calculator

…solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. There is a…

April 2015

April 15, 2015

…your own agency search, you know they can be disruptive, costly and confusing exercises. Agency searches need to be well planned, carefully coordinated, and skillfully structured to deliver the best…

Managing Marketing: bad pitch practice and better ways of working with agencies

June 24, 2016

agency search & selection, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, podcasts, strategic management

…creative which we think comes from a strong agency relationship rather than an agency’s ability to respond to a brief. Darren: I’m so glad you said that because one of…

How to improve the agency pitch process: Stop pitching!

February 5, 2016

agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement

…Reading. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment, to help you find the right agency supplier. Learn more here…

Does the marketer’s experience matter when it comes to getting great work from their agencies?

June 2, 2021

agency remuneration / compensation, agency search & selection, marketing process optimisation

…with Agency A, but prefer the creative from Agency B, so let’s just use the idea from Agency B, but hire Agency A. Unfortunately, I have heard this suggested a…

Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 2

February 21, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement

…agency workloads have gone up, agency fees have come down therefore the price of the agency services has declined in a regular fashion. Among my clients and new clients, it’s…

Where RFI & RFP often fail to deliver results

September 17, 2018

agency search & selection, agency solutions

…is it really time to say RFI, RFP – RIP? Or do marketers need a little more introspection? TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined…

Why strategy workshops beat speculative creative pitches for agency selection every time

June 20, 2016

agency search & selection, industry news & trends, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The most common creative agency tender processes are typically based on a speculative creative pitch….

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You want transparency from your media agency? Look at your own behaviour first

Managing Marketing: The Power Of Experience

Common mistakes made when preparing a scope of work for the agency

Why agency negotiations are never as straightforward as you think

How to Avoid The Biggest Client / Agency Relationship Killers

What to do if you think you are being overcharged by an agency

Buyers and Sellers on selecting agencies and managing their performance

How do your agency rates stack up and why?

April 2015

Managing Marketing: bad pitch practice and better ways of working with agencies

How to improve the agency pitch process: Stop pitching!

Does the marketer’s experience matter when it comes to getting great work from their agencies?

Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 2

Where RFI & RFP often fail to deliver results

Why strategy workshops beat speculative creative pitches for agency selection every time

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