You searched for How to avoid the traditional to digital marketing transition trap

Managing Marketing: The importance of measuring performance in digital marketing

July 7, 2017

data & direct marketing, interesting observations, marketing process optimisation, media planning & buying, podcasts, return on investment, social media & digital marketing, strategic management

…many of those electrons into creating a beam but then as you accelerate them along there to get them to the point they’re actually going to purchase, you change from…

Past, present or future – which tells you more about your agency fees?

January 27, 2021

agency remuneration / compensation, marketing procurement, resource rate calculator

…can benchmark the present, or we can calculate the fees for the future. Many marketers will favour focusing on the future. They will want to ‘fix’ the issue of the…

A step by step approach to calculating ad agency resource rates and head hour costs

October 22, 2012

agency remuneration / compensation, agency solutions, iPhone business app, marketing procurement, resource rate calculator

Due to the constant updates to the operating systems of the iOS requiring updates to the app, we have discontinued the Resource Rate Calculator app as of June 1, 2020….

July 2015

July 9, 2015

…The Marketing Science Ideas Xchange (MSiX) conference returns to Sydney on July 30 to tackle topics such as how brands can build trust with their customers, what marketing looks like…

How Marketing Mentors can help you achieve your career goals this year

January 4, 2021

industry news & trends, marketing mentors, marketing process optimisation

…of marketing roles participated in the program and successfully found themselves a Marketing Mentor. Of the people in the Marketing Mentor program, the majority of the participants reported benefits including…

Services and Solutions

August 9, 2011

…the needs of the business) Marketing Strategy Performance Review (How to get an independent assessment of your marketing strategy) Budget Setting & Performance Metrics (How to set the marketing budget…

August 2015

August 24, 2015

…transparency and trust in media Transforming Production for the 21st Century How many agencies do you need and how to get there Aligning your digital marketing to marketing As the…

October 2015

November 11, 2015

…When: Wednesday 21 October, 1:00pm- 2:00pm Presenter: Anton Buchner Topic: Aligning your digital marketing to marketing As the digital revolution enters yet another new phase, marketers are struggling to keep…

Managing Marketing: The challenges facing CMOs today

June 1, 2018

agency solutions, industry news & trends, marketing process optimisation, podcasts, strategic management

…within the organisation they work for. They have to sell marketing to the management and to the board. Andy: Yeah, it’s probably the biggest sales effort you ever have to…

Better to mess up a pitch yourself than pay someone to do it for you

August 10, 2020

agency search & selection, marketing procurement

…the incumbent needed to escalate their criticism of the entire process and question the capability of the new marketing lead to senior management. One of the most important functions of…

September 2006/2

October 24, 2014

…the overhead factor and the profit margin. Understated, it cuts into the profit margin. Likewise with the overhead factor and the profit margin. Paying too much Many advertisers feel they…

November 2015

November 11, 2015

…greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level? Benchmarketing and Trinity P3 would like to invite you to join us at…

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Past, present or future – which tells you more about your agency fees?

A step by step approach to calculating ad agency resource rates and head hour costs

July 2015

How Marketing Mentors can help you achieve your career goals this year

Services and Solutions

August 2015

October 2015

Managing Marketing: The challenges facing CMOs today

Better to mess up a pitch yourself than pay someone to do it for you

September 2006/2

November 2015

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