You searched for How to avoid the traditional to digital marketing transition trap

The potential media value of excess stock – Case study

September 21, 2015

case studies, industry news & trends, media planning & buying

…suppliers which satisfied the objectives set out by the client. The Outcome: As the media volume is placed, the client receives cash rebates to the value of $150k, thereby utilising…

7 ways you might be demotivating your existing agencies

February 2, 2018

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations

…however, marketing teams can underestimate – or miss completely – the effects their actions often have on the motivation of their existing agencies. Here are seven of the easiest ways…

How to improve your actor contracts for television performances

September 20, 2013

marketing process optimisation, marketing procurement, return on investment, television & electronic production

…instructing their agencies to include them in the MEAA contract that they use, learning from other’s mistakes and avoiding them in your own. This only applies of course, to the…

Mumbrella360 2013

May 10, 2013

…the public Stump the Strategist How to pitch better How to avoid getting suckered by new trends And the conference will conclude with the drama of the Mumbrella awards. …

The five universal principles of successful pitch management

July 17, 2013

agency remuneration / compensation, agency search & selection, marketing procurement, strategic management

…of the financial discussion, and stops the testosterone taking over. The process must use a minimum of agency resources To get the best responses, the RFP (or whatever terrible procurement…

Changing the name from P3 to TrinityP3

August 20, 2008

interesting observations

…marketeers focus on developing the marketing strategies and executions to deliver their business objectives (EFFECTIVENESS). We assist marketeers and their produce teams manage the marketing process so deliver the resources…

Warning Signs Your Agency Relationship Is Heading For The Rocks

January 31, 2018

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, return on investment

…most cases, the rocks should be navigable – providing you know they’re ahead and providing there’s a clear chart to course to avoid them. And while agency relationships don’t necessarily…

Three reasons you should never publicise the agencies participating in a pitch

October 30, 2019

agency search & selection, marketing procurement

…made public, possibly to have validated by the industry the quality of the agencies invited to pitch. 1. It will encourage other agencies to try to push themselves onto the…

Are Advertisers “Bad Hombres” for Their Ad Agencies?

June 12, 2017

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement

…what they want to do. If they’ve decided to cut fees, they’ll cut fees. They’ll benchmark with irrelevant benchmarks. They’ll ignore Scope of Work arguments. One of our largest clients…

How to ditch the RFP on your next project

January 14, 2019

agency search & selection, interesting observations

…even leaner when it comes to pricing. So if any or all of that resonates, then the question is how do you find a project-based solution without having to undertake…

Take the Pledge! End Madison Avenue’s Manslaughter!

September 15, 2017

agency solutions, customer relationship management, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, industry news & trends, interesting observations, strategic management

…should be done? Advertisers and Agencies should take the pledge to end dysfunctional MAM practices here. The Pledge: We, advertisers and agencies, pledge to work together constructively to realise the…

Why agency CEOs are giving away their profits

June 17, 2015

agency remuneration / compensation, agency search & selection, marketing procurement

…cost to the agency and to the advertiser’s business? The personal consequences It is difficult to separate these, but the fact is that senior management in multinational agencies at a…

4 thoughts on advertiser / agency relationships – Beam Suntory and The Works

December 1, 2014

agency remuneration / compensation, agency search & selection, agency solutions, customer relationship management

…model and how they make money. Help them be effective as a business too. Treat them as people first. Their people will have a different agenda to yours, respect that…

How to reconnect with your agency without pitching them

October 7, 2019

agency search & selection, marketing procurement

…a last resort to bridge the disconnect That’s the bad news. The good news is there are tools and solutions to help you bridge disconnects that won’t cause you to…

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The potential media value of excess stock – Case study

7 ways you might be demotivating your existing agencies

How to improve your actor contracts for television performances

Mumbrella360 2013

The five universal principles of successful pitch management

Changing the name from P3 to TrinityP3

Warning Signs Your Agency Relationship Is Heading For The Rocks

Three reasons you should never publicise the agencies participating in a pitch

Are Advertisers “Bad Hombres” for Their Ad Agencies?

How to ditch the RFP on your next project

Take the Pledge! End Madison Avenue’s Manslaughter!

Why agency CEOs are giving away their profits

4 thoughts on advertiser / agency relationships – Beam Suntory and The Works

How to reconnect with your agency without pitching them

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