You searched for How to avoid the traditional to digital marketing transition trap

How much does a television commercial cost?

June 25, 2014

agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, return on investment, television & electronic production

…in invest to achieve this? This is the total budget, media and production. Now your media agency will be able to tell you how much you need to achieve the…

Top 10 tips for making agile marketing work in your organization – Infographic

April 19, 2018

… Please include attribution to TrinityP3 with this graphic. <a href=”https://www.trinityp3.com/top-10-tips-for-making-agile-marketing-work-in-your-organization-infographic/”><img src=”https://www.trinityp3.com/wp-content/uploads/2018/04/Top-10-tips-for-making-gaile-marketing.jpg” alt=“Top 10 tips for making agile…

The carbon impact of printing. A simple guide

July 19, 2008

green marketing & sustainability

…about 5% of the carbon. Distance and weight are the factors that affect this area. Review the feasibility of printing locally. 5. Transport of the paper to the printer and…

How to manage your television advertising production costs

July 13, 2012

agency solutions, strategic management, television & electronic production

…investment. The mix and type of productions. The range of suppliers currently used. The consistency and stability of the requirement. The choice of outsourcing these capabilities or recruiting these into…

8 personality types agencies may encounter in a new business pitch

February 23, 2015

agency search & selection, agency solutions

…their time memorable. The clock-watcher They don’t want to be there; the moment they walk in they are sighing and checking their watch. They give little away in their expression…

IT industry’s carbon footprint equal to aviation’s

July 1, 2008

green marketing & sustainability

…Society to cut carbon from data centres The Carbon Trust today announces a partnership with the British Computer Society (BCS) to develop a simulation software tool to help companies understand…

Why are you wasting your money on pitch consultancy?

April 22, 2015

agency search & selection, agency solutions, marketing procurement

…190 hours from us, or don’t have the budget to allocate to full management. They might, for instance, have the internal resources and time to manage the overall process, and…

Not all client agency relationships are the same

September 16, 2011

marketing process optimisation

…agencies closest to the brand and the least at the periphery. To maintain this structure takes less resources than the ad-hoc approach and is more effective than the panel model,…

Newsletter- January 2013

October 9, 2014

…2012 was the year of confusion and uncertainty, then the coming year is a time of choices and decisions for marketers in regards to the way they manage their strategic…

How to develop a price based remuneration model for your agencies

June 6, 2014

agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, strategic management

…logically argue that the cost is the same. But are they both worth the same to you, the marketer? Or is one worth more than the other? Or to make…

Why adjusting an agency scope of work requires careful consideration

July 8, 2016

agency remuneration / compensation, interesting observations, marketing procurement

…the agency to terminate some of these resources as they could not be redeployed within the agency. The advertiser maintained that as they were cutting the marketing budget the agency…

Procurement process: get all agencies in for a pitch Q&A?

May 20, 2013

agency search & selection, agency solutions, interesting observations, marketing procurement, public sector, strategic management

…their potential competitive advantage. Briefing Meeting The more strategic the process being evaluated, the greater the impact of this open process. At the time of providing the brief to the…

3 reasons a financial audit will not give transparency in media buying

November 8, 2013

agency remuneration / compensation, industry news & trends, marketing procurement, media planning & buying, social media & digital marketing

…the fee is not even paid to the media agency. Perhaps the media agency is holding an event and they have the invoices for the cost of the event or…

Agency selection is not the solution to your agency compensation issues

September 27, 2011

agency search & selection

…become inefficient. There are many other different variations of agency compensation models and relationship structures to address individual marketer needs. But putting the account to pitch either to the market…

Is there nothing fair or reasonable about agency remuneration?

July 14, 2017

agency remuneration / compensation, agency search & selection, marketing procurement

…to contribute through the overhead for the agency to win further clients? To want your agency to be financially healthy and to prosper and not be willing to contribute to…

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How much does a television commercial cost?

Top 10 tips for making agile marketing work in your organization – Infographic

The carbon impact of printing. A simple guide

How to manage your television advertising production costs

8 personality types agencies may encounter in a new business pitch

IT industry’s carbon footprint equal to aviation’s

Why are you wasting your money on pitch consultancy?

Not all client agency relationships are the same

Newsletter- January 2013

How to develop a price based remuneration model for your agencies

Why adjusting an agency scope of work requires careful consideration

Procurement process: get all agencies in for a pitch Q&A?

Agency selection is not the solution to your agency compensation issues

Is there nothing fair or reasonable about agency remuneration?

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