You searched for How to avoid the traditional to digital marketing transition trap

Agencies as Business Transformers: The Current State of Play

July 15, 2019

agency solutions, return on investment, strategic management

…average, $14.5 million in total compensation). We should not be surprised that advertisers failed in their brand-growth missions. There were too many variables changing at the same time, and marketing…

ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 3

May 10, 2012

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation, media planning & buying, social media & digital marketing

…company level. The panel were explaining that if the focus moves from the business model to the benefits, marketers are in a better position using the Trading Desks because they…

Who should really be paying for advertising agency pitches?

November 28, 2016

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement

…which could take 6 to 12 months to recover, depending on the remuneration agreement. If the agency loses then they have to write off this cost to their new business…

How many agencies do you need and how to get there

April 25, 2020

…Webinar Series: How many agencies do you need and how to get there Blog post: How many agencies do you need on your roster and how do you get there?…

Challenging some of the strategic notions of media agency structures and services

April 23, 2012

agency solutions, interesting observations, marketing process optimisation, media planning & buying, social media & digital marketing, strategic management

…right for everyone, with the fact that the RACQ in Queensland was undertaking a pitch to do just that – consolidate their creative agencies. Across the region and increasingly across…

Wishing you good fortune in 2014 – The year of the horse

January 31, 2014

interesting observations, strategic management

…The spirit of the Horse allows them to be more able, bright, energetic, intellectual, and vibrant individuals. According to traditional Chinese Astrology, the Year Of The Horse 2014 is the…

How Procurement is becoming customer focused

August 9, 2013

industry news & trends, marketing procurement, strategic management

…also fit into the 16 segments. Recognising this allows the supplier to map their typical behaviour against their customers. Aligning their supply chain in this way will best serve the…

Why marketers focus more on creative rather than media challenges

August 15, 2018

agency solutions, interesting observations, media planning & buying, return on investment, strategic management

…aren’t creative people dealing with the media side of things…of course there are and their creativity has been brought to bear to innovate over the years too. But overall there…

Newsletter- December 2012

October 9, 2014

…audience reach. Unique and total visitors are an indication of frequency. But how relevant are they to your business? Your strategy? Rather than more data, you need to consider the…

Most 360º client agency relationship systems are misleading

October 14, 2011

agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring

…The system has the marketer score the agency on a set of performance criteria specific to that agency’s role and then has the agency self-assess themselves against the same performance…

Managing Marketing: New ways of working with creative and production people

November 9, 2018

agency solutions, industry news & trends, marketing process optimisation, podcasts, print production, return on investment, television & electronic production

…shortlist of ten. Then they came to me and we talked about who were the best top six and then they were to ring the top three. Darren: So you…

The impact of media fragmentation on television production budgets

March 5, 2012

marketing process optimisation, media planning & buying, strategic management, television & electronic production

…just the production budget, but give them the media budget and the marketing objectives this budget is to achieve. While the budget split of media to production (often termed productive…

Delivering the benefits of greater collaboration and business strategy alignment

January 4, 2012

agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management

…the role each will play The next step is to then define your total requirements to fulfill your marketing plan. This includes budget, outcomes, planned campaigns and known activities. Traditionally…

Advertising is rarely a manufacturing process, but sometimes it can be

April 25, 2012

agency remuneration / compensation, agency solutions, strategic management

…production. The thing to note about all of these options is that the more you identify the manufacturing component of the advertising process, the more you need to limit the…

« Previous Page Next Page »

Search

Agencies as Business Transformers: The Current State of Play

Who should really be paying for advertising agency pitches?

How many agencies do you need and how to get there

Wishing you good fortune in 2014 – The year of the horse

How Procurement is becoming customer focused

Why marketers focus more on creative rather than media challenges

Newsletter- December 2012

Most 360º client agency relationship systems are misleading

Managing Marketing: New ways of working with creative and production people

The impact of media fragmentation on television production budgets

Delivering the benefits of greater collaboration and business strategy alignment

Advertising is rarely a manufacturing process, but sometimes it can be

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

ThinkTV and the Future of TV Advertising – Are we in the future, or the past?

Should agencies adhere to the same ethical, environmental and social standards their clients do?

Value-based, cost-based, pricing-based, and performance-based agency fees – bring it on