You searched for How to avoid the traditional to digital marketing transition trap

Are marketers really as agency promiscuous as the Pitcher App infers?

January 23, 2015

agency search & selection, agency solutions, industry news & trends, marketing procurement

…or even just a hook-up. Ultimately it is the advertisers choice how they engage their agencies and suppliers. It is also the agency’s choice in how they choose to be…

Do you want Account Management or Account Service from your ad agency?

September 18, 2010

marketing process optimisation

…relationships to deliver the advertisers outcomes, be that in traditional advertising agencies, digital agencies, media agencies, public relations firms or any one of the many diversified marketing services companies. So…

Why Sydney Skinny is great training for successful agency pitching

May 1, 2015

agency search & selection, agency solutions, interesting observations, marketing procurement

…the Easter Island statue that sits there silently and unmoved. Or there is the “Everyone’s Friend” who is busy trying to make the agency like them. Or there is the…

Why creating a single client advertising agency does not work

January 2, 2013

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement

…a rate that means they are subsidised by the other clients of the agency, there is no avoiding carrying the infrastructure costs here. I am sure there are other reasons,…

State of the Media Session at Mumbrella360 2014 in Sydney

June 2, 2014

agency remuneration / compensation, agency solutions, industry news & trends, media planning & buying, return on investment

…agencies business models are bankrupt. Businesses underwritten by rebates” “The industry needs to change. We somehow need to get to a position where agency profits are aligned to the success…

Ad agencies can demand to be paid for ideas and resources, but where is the value?

October 24, 2011

agency remuneration / compensation, agency solutions, strategic management

…uncoupling the production and some of the agency networks creating their own separate production solutions to facilitate this, making the agency purely the bait to get the advertisers in the…

Decoupling of TVC Production is gaining momentum

January 10, 2014

industry news & trends, marketing process optimisation, marketing procurement, return on investment, television & electronic production

…– there is no rationale in decreasing the output quality to the detriment of the brand. TrinityP3 believe that marketers should be prepared to pay market rates for all production…

The end of agency / vendor conflicts of interest?

July 24, 2013

agency remuneration / compensation, agency solutions, industry news & trends, interesting observations, media planning & buying, strategic management

…to the agency, its entirely for the marketer to decide. This means some gentle investigation is sensible. This doesn’t need to rock the boat, open a can of worms or…

Why Agency Makeovers are Difficult

December 4, 2017

agency remuneration / compensation, agency solutions, industry news & trends, interesting observations

…the rise of procurement, the innovation of digital and social media, the demographic take-over by Millennials, the rise of e-commerce (Amazon in particular) and the success of Google and Facebook…

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Are marketers really as agency promiscuous as the Pitcher App infers?

Do you want Account Management or Account Service from your ad agency?

Why Sydney Skinny is great training for successful agency pitching

Why creating a single client advertising agency does not work

State of the Media Session at Mumbrella360 2014 in Sydney

Ad agencies can demand to be paid for ideas and resources, but where is the value?

Decoupling of TVC Production is gaining momentum

The end of agency / vendor conflicts of interest?

Why Agency Makeovers are Difficult

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