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Why you do not need to pitch your agencies every three years

August 5, 2019

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. There is a trend in marketing for accounts to be put to market at the…

Why in-house agencies are not really advertising agencies

November 28, 2018

agency solutions, industry news & trends, marketing process optimisation, marketing procurement

…an In-House Agency. The Agency Hub The Agency Hub or the In-House Agency is not a new concept. Half a century ago most major retailers had an in-house agency facility…

Quality? Cost? Time? Which do you want from improving your marketing performance?

June 20, 2018

agency remuneration / compensation, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. It used to be that when it came to production there was quality, cost and…

Before you move forward with agency remuneration, make sure you look back

April 20, 2016

agency remuneration / compensation, agency solutions, marketing process optimisation, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. For more than a decade we have been helping advertisers to benchmark and improve their…

Managing Marketing: The Motivation Behind Starting an Advertising Agency

June 5, 2020

agency remuneration / compensation, agency solutions, interesting observations, podcasts, strategic management

…They also talk about their vision for the agency, they explain the agency name and discuss what they believe will make their agency distinctive and different from the rest. It…

Newsletter 14 June 2017

July 11, 2017

…only answer The importance of a robust agency search & selection process Why not all agency pitch processes are equal The ROI of a TrinityP3 managed agency pitch 8 ‘less…

Nine kinds of agency pitch process and counting

July 29, 2013

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, strategic management

…if required – negotiated. The final stage is a creative presentation. When to use it – searching for a lead agency or creative partner agency. Why it works – clients…

What is more important: The best agency? Or the best fit?

February 19, 2014

agency search & selection, agency solutions, industry news & trends, marketing procurement, strategic management

…are awards for the best agency, best emerging agency, best (insert discipline here) agency, best new agency, best small agency, best agency by market and so on. Even within markets…

Three amazingly true tales of where client agency communications have gone wrong

June 29, 2018

agency solutions, interesting observations, marketing process optimisation, marketing procurement, print production, television & electronic production

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Marketing and advertising are in the communications business, right? Where we communicate with an audience…

Why creating a single client advertising agency does not work

January 2, 2013

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. My colleague and friend Avi Dan wrote a post for Forbes in September this year…

Let’s put the creative agency selection process out of its (and our) misery

August 6, 2014

agency solutions, customer relationship management

…be executed through all media Step 6: Choose the agency whose ideas are best liked by members of the selection team; award the agency the business, finalize the contract and…

The dangers of pitching your agency on a regular basis

October 25, 2017

agency search & selection, interesting observations, marketing procurement, return on investment, strategic management

…is considered a global thought leader on agency remuneration, search and selection, and relationship optimisation. Do you work for a company that routinely has you take your contracted agencies to…

Have the agency storytellers forgotten how to tell their own story?

November 20, 2019

agency search & selection, interesting observations

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Over the past two decades I have seen more than a thousand agency credentials presentations,…

5 ways agencies can bamboozle procurement about their compensation

June 27, 2014

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, resource rate calculator, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Recently we have had a succession of jobs where we have been engaged to assist…

What happens when the best agencies are no longer interested in pitching for your business?

November 15, 2017

agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Recently we have read reports from the CEO of WPP, Sir Martin Sorell and even…

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Why you do not need to pitch your agencies every three years

Why in-house agencies are not really advertising agencies

Quality? Cost? Time? Which do you want from improving your marketing performance?

Before you move forward with agency remuneration, make sure you look back

Managing Marketing: The Motivation Behind Starting an Advertising Agency

Newsletter 14 June 2017

Nine kinds of agency pitch process and counting

What is more important: The best agency? Or the best fit?

Three amazingly true tales of where client agency communications have gone wrong

Why creating a single client advertising agency does not work

Let’s put the creative agency selection process out of its (and our) misery

The dangers of pitching your agency on a regular basis

Have the agency storytellers forgotten how to tell their own story?

5 ways agencies can bamboozle procurement about their compensation

What happens when the best agencies are no longer interested in pitching for your business?

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