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Does the marketer’s experience matter when it comes to getting great work from their agencies?

June 2, 2021

agency remuneration / compensation, agency search & selection, marketing process optimisation

…with Agency A, but prefer the creative from Agency B, so let’s just use the idea from Agency B, but hire Agency A. Unfortunately, I have heard this suggested a…

Where RFI & RFP often fail to deliver results

September 17, 2018

agency search & selection, agency solutions

…is it really time to say RFI, RFP – RIP? Or do marketers need a little more introspection? TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined…

Why strategy workshops beat speculative creative pitches for agency selection every time

June 20, 2016

agency search & selection, industry news & trends, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The most common creative agency tender processes are typically based on a speculative creative pitch….

Why you do not need to pitch your agencies every three years

August 5, 2019

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. There is a trend in marketing for accounts to be put to market at the…

Why in-house agencies are not really advertising agencies

November 28, 2018

agency solutions, industry news & trends, marketing process optimisation, marketing procurement

…an In-House Agency. The Agency Hub The Agency Hub or the In-House Agency is not a new concept. Half a century ago most major retailers had an in-house agency facility…

How do your agency rates stack up and why?

April 2, 2014

agency remuneration / compensation, agency solutions, industry news & trends, iPhone business app, marketing procurement, resource rate calculator

…solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. There is a…

Before you move forward with agency remuneration, make sure you look back

April 20, 2016

agency remuneration / compensation, agency solutions, marketing process optimisation, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. For more than a decade we have been helping advertisers to benchmark and improve their…

Managing Marketing: The Motivation Behind Starting an Advertising Agency

June 5, 2020

agency remuneration / compensation, agency solutions, interesting observations, podcasts, strategic management

…They also talk about their vision for the agency, they explain the agency name and discuss what they believe will make their agency distinctive and different from the rest. It…

Quality? Cost? Time? Which do you want from improving your marketing performance?

June 20, 2018

agency remuneration / compensation, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. It used to be that when it came to production there was quality, cost and…

Newsletter 14 June 2017

July 11, 2017

…only answer The importance of a robust agency search & selection process Why not all agency pitch processes are equal The ROI of a TrinityP3 managed agency pitch 8 ‘less…

Nine kinds of agency pitch process and counting

July 29, 2013

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, strategic management

…if required – negotiated. The final stage is a creative presentation. When to use it – searching for a lead agency or creative partner agency. Why it works – clients…

What is more important: The best agency? Or the best fit?

February 19, 2014

agency search & selection, agency solutions, industry news & trends, marketing procurement, strategic management

…are awards for the best agency, best emerging agency, best (insert discipline here) agency, best new agency, best small agency, best agency by market and so on. Even within markets…

Three amazingly true tales of where client agency communications have gone wrong

June 29, 2018

agency solutions, interesting observations, marketing process optimisation, marketing procurement, print production, television & electronic production

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Marketing and advertising are in the communications business, right? Where we communicate with an audience…

Why creating a single client advertising agency does not work

January 2, 2013

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. My colleague and friend Avi Dan wrote a post for Forbes in September this year…

Let’s put the creative agency selection process out of its (and our) misery

August 6, 2014

agency solutions, customer relationship management

…be executed through all media Step 6: Choose the agency whose ideas are best liked by members of the selection team; award the agency the business, finalize the contract and…

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Search

Does the marketer’s experience matter when it comes to getting great work from their agencies?

Where RFI & RFP often fail to deliver results

Why strategy workshops beat speculative creative pitches for agency selection every time

Why you do not need to pitch your agencies every three years

Why in-house agencies are not really advertising agencies

How do your agency rates stack up and why?

Before you move forward with agency remuneration, make sure you look back

Managing Marketing: The Motivation Behind Starting an Advertising Agency

Quality? Cost? Time? Which do you want from improving your marketing performance?

Newsletter 14 June 2017

Nine kinds of agency pitch process and counting

What is more important: The best agency? Or the best fit?

Three amazingly true tales of where client agency communications have gone wrong

Why creating a single client advertising agency does not work

Let’s put the creative agency selection process out of its (and our) misery

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