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Madison Avenue Makeover: How Can Advertisers use Agencies to Restore Growth and Profitability for their Lackluster Brands?

…agency selections; ad hoc and growing scope of work deliverables; auctions of deliverables among selected agencies; creation of internal agency operations; use of management consulting firms; and ongoing programs of

TrinityP3 consultants marketing predictions for 2015

…Strategist but could there possibly be a return to more agencies offering a complete media planning & buying offering in house so clients can start working with one agency for