Business Director
Anita has worked with some of the biggest brands in the world in both Australia and London, including Canon, Cadbury, Pringles, Johnnie Walker, Bundaberg Rum, Baileys, Dairy Farmers, The Post Office (UK), Nestle and The Prince of Wales Children’s Hospital. Working closely with her clients, Anita has been responsible for directing breakthrough strategic thinking, award-winning creative and hugely effective sales-generating results on many of those brands.
More recently, Anita was the Head of New Business at Havas in Australia, leading their business development program, before returning as a Business Director to assist advertisers with their agency selection and relationship management.
With her background in big brands and creative development, combined with her own experience running a successful business, Anita brings a unique blend of insights, creativity, empathy and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management.
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