Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.
The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.
Managing Marketing: The transformation of the client / agency ecosystem
Bruno Gralpois, co-founder and principal of Agency Mania Solutions, named after his book, Agency Mania, chats with Darren on the changing client / agency relationships and the rise of consulting firms who are increasingly acquiring digital agencies to expend their range of marketing services. You ...
Managing Marketing: good agency contracts and good contractual practice
Douglas Wood, Partner at Reed Smith LLC explores with Darren the world of the client / agency contract and particularly what is best practice, how the internet is impacting on intellectual property rights, contracting with holding companies and the challenges of trying to develop a ...
Managing Marketing: The changing role and challenges of global procurement
Steve Lightfoot, Senior Manager, Global Procurement at the World Federation of Advertisers discusses with Darren the challenges faced by global procurement teams and the role they will increasingly play in risk management and assisting global marketers in dealing with the huge complexity and differences of ...
Managing Marketing: bad pitch practice and better ways of working with agencies
Debra Giampoli, Director, Global Strategic Agency Relations at Mondelez International, does not think the creative shoot out is the ideal way to select an agency. Debra and Darren discuss the limitations of the creative pitch and then explore a new way of engaging with agencies that ...
Managing Marketing: The disruptive effect of change on organisations
Ashton Bishop, CEO of Step Change returns to Managing Marketing to talk with Darren on the relentless pace of change and the impact on categories, organisations and their marketing. They explore the drivers, the effect of change fatigue and explore the benefits of embracing change ...
Managing Marketing – Programmatic media buying, the opportunities and the considerations
Gil Snir, Chief Marketing Officer at Benchmarketing talks about the opportunities, considerations and challenges of programmatic media buying with Darren and they explore what marketers and advertisers should do when considering adding programmatic buying to their media strategy. You can listen to the podcast here: ...
Managing Marketing: The complex issue of ever expanding agency rosters
Nathan Hodges, General Manager of TrinityP3 Marketing Management Consultants discusses with Darren the ever increasing complexity of marketer requirements that leads to corresponding expansions in agency and supplier rosters, especially in large marketing departments in service centric companies such as telcos and financial services. You ...
Managing Marketing – Data, big data and the transformation of market research
Mark Fletcher, Director, ShopScience discusses with Darren his view on the difference between data and Big Data and the way marketers are using it to get insights into consumer behaviour and the new role of market research in validating the insights and revealing the underlying ...
Managing Marketing – The marketing challenges and opportunities of customer and data
Mark Reinke, Group Executive, Customer, Data and Marketing at Suncorp Group shares with Darren the challenges for marketers in service industries in shifting the business focus to the customer and the opportunities for marketers in leading the change to a customer centric strategy. You can ...
Managing Marketing – The state of marketing procurement
Tina Fegent is a marketing procurement consultant with extensive agency and industry experience in the UK, Europe and North America. Here she discusses with Darren the state of the procurement profession and the role agencies and marketers play in the process. You can listen to ...
Managing Marketing – Defining media value in a media market obsessed with cost
David Indo and Tom Denford are joint founders and CEOs of global media consultancy ID Comms and talk with Darren on the state of the media and the media agencies across Europe and the globe. Specifically they discuss their focus on media value and the ...
Managing Marketing – the challenges facing marketers in an increasingly complex marketplace
Debbie Morrison is the Director of Consultancy and Best Practice at ISBA, the voice of British Advertisers. She shares her insights on the challenges facing marketers and their procurement partners and the work ISBA is doing to help their members address these complex issues. You ...
Managing Marketing – What is Transcreation and Why is it Important in a Global Market Village?
Elliot Polak is the CEO of Textappeal and Newsroom, cross cultural marketing and a global transcreation and social media company. He talks with Darren on the importance of understanding cultural differences as a way of increasing effectiveness and change by using the clashes to raise ...
Managing Marketing – Using brand journalism to build a brand and its audience
Rakhal Ebeli, CEO of Newsmodo shares his thoughts with Darren on new fatherhood, content marketing, brand journalism and the role of brands as content publishers. Specifically he shares examples of where some brands are getting it right and the resources and partnerships they have to ...
Managing Marketing – Merging direct marketing tactics with digital to make sense of big data
Anton Buchner, Managing Partner of Front Foot Marketing discusses with Darren how the discipline of direct or interactive marketing can inform marketers on the best strategy using technology and data to more effectively engage their audience. You can listen to the podcast here: Follow Managing Marketing ...
Managing Marketing – Sustainable marketing, what does it mean for marketers?
Christopher Sewell, Managing Director of the Gaia Partnership chats with Darren on the benefits of sustainable marketing and the opportunities for companies committed to sustainability. Also discussed are the challenges and the considerations when embraced as a strategy. You can listen to the podcast here: ...
Managing Marketing – Public sector marketing and the impact of digital
Alun Probert, Group Head at GovCom Group talks with Darren about the role of marketing in Government and the changes being driven by technology to the Government communication process and the increased focus on customers from the Government perspective. You can listen to the podcast ...
Managing Marketing – what makes a good strategy?
Jeff Cooper & Ashton Bishop, Senior Partners at Step Change talk with Darren on the meaning of strategy and why it has become so confused in marketing and advertising. In a category where everyone appears to be a strategic expert, they differentiate between strategy and ...
Our Latest Podcast:
Managing Marketing: The Importance Of Measuring Advertising Agency Operational Performance
John Minty has more than two decades of agency operational experience as a CFO and COO, both in the US and Australia, for many of the major agency brands. In the 21st century, the advertising agency landscape is rapidly changing. In-housing of agency functions by marketers, the impact of AI, ...