Managing Marketing: Is Social Media a Technology or a Media?
…a media company even though most of its revenue comes from advertising. George: Correct. I would say it is a media company in that it’s a platform for media, same…
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Managing Marketing: Media value, transparency and relationships today
…media owners for those insights. I’m wondering from your perspective because I think we always forget the role the media owners have in the whole media ecosystem. Steve: Look, media…
Managing Marketing: The Value Of Measuring Media Expenditure
…spend. Darren: Well that’s what the trade media reports because that’s all the digital stake holders. Jane: It is a fascinating media, but every media has its place. You look…
Managing Marketing: The Problems With Programmatic
…the Rivers of Gold flowing- Darren: Medal from MediaCom, yeah, the whistleblower. Stephen: And things became more complex for them. And then a lot of the multinational media companies actually…
Managing Marketing: Increasing Transparency In Programmatic Media
…the media holding companies or the holding companies who have media, are making a big thing about their own propriety system, do you think we will ever get to a…
Managing Marketing: Fake news and its impact on news media
…last question. What’s your preferred newspaper? Media continues to be the single largest budget item for most advertisers. But media has changed significantly. Find out about our media solutions here…
Managing Marketing: Marketing, Investors And The Economy, Stupid
…calling themselves technology that don’t really acknowledge those boundaries anymore and they’re not really held accountable as media companies because they say they’re not media companies. I’m talking about Facebook,…
Our Clients
…Media High Performance Teams Roadshow Media Media Value Sensis Media Media Value Sensis Media Production Consulting Sensis Media Roster Alignment Walt Disney Studios Media Agency Selection Walt Disney Studios Media…
Managing Marketing: Specialist Versus Size and Scale When It Comes To Agencies
…quite a few of the media companies, Hearts and Science is one, MDC Media Partners is another one, they’re actually accessing huge amounts of data that’s only available to a…
Managing Marketing: The expanding role of the media agency in marketing
…companies to being eco-systems planning companies. Companies that link all these disparate things together and actually make the whole effort of media, and I mean media in that broader sense…
Managing Marketing: The changing role and challenges facing media agencies
…up) is that so many media awards, like Cannes media awards, are won by creative agencies and not by media agencies. And when you read into what wins it’s not…
Managing Marketing: The impact of deregulation on the dramatically changing advertising industry
…effectively the bagmen for the media companies, Fairfax, the News and the Networks etc. Those big media companies were never exposed to the threat of non-payment because the agencies had…
Managing Marketing – Defining media value in a media market obsessed with cost
David Indo and Tom Denford are joint founders and CEOs of global media consultancy ID Comms and talk with Darren on the state of the media and the media agencies…
Managing Marketing: Data And AI Informed Advertising
…fairly naive isn’t it? Thomas: Yes totally, and the structure and dynamics between media. There’s an explosive number of media out there but also that some media also affects the…
The slow motion train wreck that is the media rebate and transparency crisis
…we first heard about ‘Value Banks” from one of our clients and soon discovered that media agencies and usually their holding companies were holding significant media credits from the media…