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Why your PR agency could be inviting a Google penalty

September 11, 2013

industry news & trends, interesting observations, social media & digital marketing, strategic management

…of the most important changes to how search works. Two updates in particular have penalised non-compliant tactics that are implemented to gain better search positions – the Panda Update and…

Where RFI & RFP often fail to deliver results

September 17, 2018

agency search & selection, agency solutions

the most important aspect of any agency search process when finding a solid, long-term match. Less is more Armed with a deep understanding of your own organisation, a clear perspective…

Did private equity firm 3G bite off more than it could chew with the Kraft Heinz FMCG business?

March 20, 2019

agency remuneration / compensation, industry news & trends, marketing process optimisation, marketing procurement, return on investment, strategic management

…short termism versus the long term in how advertising builds brands There’s been plenty written over the years about the long term benefit of advertising in brand building versus short…

8 high risk SEO strategies your agency might be using

June 26, 2013

industry news & trends, interesting observations, marketing procurement, social media & digital marketing, strategic management

…SEO and Social Media strategy since early 2011. If you spend any time trying to keep up with the constantly shifting search landscape you will have heard about some of…

Media Agency Search &/or Selection

April 23, 2015

…ever. Selecting the right media, planning, search and programmatic agencies and suppliers is essential. The media search and selection process poses some complex challenges. We work with our advertiser clients…

How TrinityP3 customises the pitch process for clients in a hurry – Three Speedy Case Studies.

September 12, 2018

agency search & selection, agency solutions, case studies, interesting observations, marketing procurement

…the Client Market Search Brief, TrinityP3 undertook an intense search to deliver a report and agree a shortlist of 4 agencies to meet with the client for 90 minute Credentials…

Agency & Supplier Search &/or Selection

April 23, 2015

…There are a number of ways we can help you search and select the right agency for your needs: We can help you search the market to assemble a shortlist…

Managing Marketing: Marketing strategy, planning and implementation from a CMO perspective

January 11, 2019

interesting observations, marketing process optimisation, Podcasts, return on investment, strategic management

…focused on performance but it’s not just short-term; they’re able to take a medium and long-term view of all their brands and I think they do don’t they? Julian: They…

Managing Marketing: Marketing For Brands, Growth And Business

August 23, 2019

customer relationship management, industry news & trends, marketing process optimisation, media planning & buying, Podcasts, return on investment, strategic management

…for short-term sales, long-term brand value, and yet not have any influence at all over the customer experience. Jon: I agree. For me the customer experience is the brand, the…

Why working / non-working ratios no longer work for advertising

October 27, 2017

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, return on investment

…because it is not paid media it is non-working. But Google and other search engines allow you to bid for the search terms, this is called paid search. No TLA…

3 questions for agency search and selection expert – Anita Zanesco

August 25, 2014

agency search & selection, agency solutions, marketing procurement, strategic management

…of services we offer in search and selection. The first of these is an industry search and that’s simply where we take a client brief and within ten days you…

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Search

Where RFI & RFP often fail to deliver results

Did private equity firm 3G bite off more than it could chew with the Kraft Heinz FMCG business?

Media Agency Search &/or Selection

How TrinityP3 customises the pitch process for clients in a hurry – Three Speedy Case Studies.

Agency & Supplier Search &/or Selection

Managing Marketing: Marketing strategy, planning and implementation from a CMO perspective

Managing Marketing: Marketing For Brands, Growth And Business

Why working / non-working ratios no longer work for advertising

3 questions for agency search and selection expert – Anita Zanesco

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