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Sweathead: How money works in agencies

January 8, 2021

agency remuneration / compensation, agency search & selection, marketing procurement, podcasts

…And they’re trying to bring them together and integrate them into a collaborative ecosystem. And then on top of that, the other trend is that because of influencers, marketers are…

Managing Marketing Podcasts

July 18, 2015

…B2I. Professor Mark Ritson talks about the challenges facing marketing and the importance of mastering the principles of marketing to deal with the challenges facing marketers, which is why…

Managing Marketing: Ethical Marketing

June 19, 2020

green marketing & sustainability, interesting observations, podcasts, strategic management

…to work out how to get the masses all to work together. When they did some studies for example with recycling they discovered the most influential way to get people…

Publicity

August 9, 2011

…How long do we need to wait for the change in marketing procurement to make it to APAC? – Producers&Procurers iQ Pitching – Brands and media agencies are close to…

Managing Marketing: People Powered Growth

February 19, 2021

agency solutions, podcasts

…are the designated group lead, the project manager, if you like. So, they have to learn how creative messaging comes to the foreground. They also have to work out with…

Managing Marketing: How Independent Agencies Win Corporate Clients

January 15, 2021

agency search & selection, industry news & trends, marketing procurement, podcasts

…quite difficult as a marketing person to understand how do all of the silos of an organisation work together like a jigsaw puzzle to then, deliver a product to the…

Managing Marketing: The Seven Customer-Centric Shifts

July 17, 2020

customer relationship management, data & direct marketing, interesting observations, marketing process optimisation, strategic management

…market, there’s the Bell curve where most of the people do right stuff most of the time but then there are the outliers and sometimes the outliers get all the…

Managing Marketing: The Roles of Design in Building Brands

November 13, 2020

interesting observations, marketing process optimisation, podcasts

…who you want to talk to, why do you want to talk to them? How do you talk to them? So there’s a bit of science in that. And that…

Managing Marketing: Advertising and Marketing Last Year and Next

January 22, 2021

interesting observations, marketing process optimisation, podcasts, strategic management

…there’s others like the airlines and they’re suffering for the other reason. They’re barely keeping things together. John: That’s right. And look, we went from the standard ad with the…

Managing Marketing: Building Powerful Relationships Through Direct And Respectful Communication

July 10, 2020

customer relationship management, interesting observations, podcasts, strategic management

…are about to have and have just had. And how they feel about the ambition they’re pursuing and how they feel about the way they’ve been spoken to in the…

Managing Marketing: Artificial Intelligence Improving Agency Productivity

November 20, 2020

agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, podcasts

…to be tackled. And they found various tools to enable them to be doing that. And they found a tool that didn’t involve them having to rip out all of…

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Sweathead: How money works in agencies

Managing Marketing Podcasts

Managing Marketing: Ethical Marketing

Publicity

Managing Marketing: People Powered Growth

Managing Marketing: How Independent Agencies Win Corporate Clients

Managing Marketing: The Seven Customer-Centric Shifts

Managing Marketing: The Roles of Design in Building Brands

Managing Marketing: Advertising and Marketing Last Year and Next

Managing Marketing: Building Powerful Relationships Through Direct And Respectful Communication

Managing Marketing: Artificial Intelligence Improving Agency Productivity

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