Global Marketing
Management Consultants

Search

Media industry carbon impact – Ad Net Zero and the IPA Media Focus Group Climate Charter

March 8, 2021

green marketing & sustainability, industry news & trends

…up of a media owner sustainability showcase. Good intentions need to turn into rapid results – what are the factors that the industry should be considering? Climate Change – Now…

The five tasks all marketers should consider before 2013

December 21, 2012

agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, strategic management

…Where: The traditional view had services delivered either internally by marketing or externally by agencies and other marketing suppliers. But technology means that there are now more options available depending…

Reducing expenditure by determining and minimising print obsolescence

March 4, 2013

agency solutions, green marketing & sustainability, marketing process optimisation, marketing procurement, print production, return on investment

…your investigation is complete. Here is what you need to do: Involve your suppliers and key stakeholders. Find out where your stock items are located – this includes warehouses, retail…

Managing Marketing: The business challenges facing marketers and their brands

March 17, 2017

customer relationship management, interesting observations, marketing process optimisation, podcasts, return on investment, strategic management

…How do you behave with your customers, with your suppliers, with the environment, with the society, even with the tax office? I think all that goes into who you are…

How media agencies can poison the waterhole in a pitch

October 9, 2019

agency remuneration / compensation, marketing procurement, media planning & buying

…ridiculously low-ball fee based on a cost assessment such as effective media commission. None of these are either based on the value or look at the sustainability of the fee…

Managing Marketing: Marketing Analytics

May 7, 2021

data & direct marketing, media planning & buying, podcasts, return on investment

…Podcasts (the USA, UK, Germany & Japan only) Transcription: David: Okay, welcome to Managing Marketing, a weekly podcast where we discuss the issues and opportunities facing marketing, media, and advertising…

How to align your digital marketing to marketing

February 26, 2016

agency solutions, customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, mobile marketing

…the processes and suppliers are bundled as the last group. We’ve done strategy, we’ve done structures, here’s some ideas around aligning your digital processes and suppliers. Using an old concept,…

Managing Marketing: Organisational Resilience, Adaptability And Agility

February 15, 2019

interesting observations, marketing process optimisation, podcasts, return on investment, strategic management

…Internally and externally but the internal I felt took more out of me than dealing with the external and it shouldn’t be that way. We shouldn’t have to start every…

Managing Marketing: The disruptive effect of change on organisations

June 17, 2016

interesting observations, marketing process optimisation, podcasts, strategic management

…to external market conditions and changes, that’s the obvious one that we see. The second one is internal refocusing. So has the business needed to make strategic decisions? So are…

Strategic business alignment for your digital agency

November 4, 2011

agency search & selection, agency solutions, social media & digital marketing

…internal (IT, Sales, Management etc) and external stakeholder (Agencies and other Suppliers) to define the requirements of this strategy and select the appropriate service provider. Of course the right supplier…

Marketing Carbon Reduction Assessment – Case study

March 23, 2010

case studies, green marketing & sustainability

…to measure their carbon footprint marketing were required to gain an understanding for their external advertising spend. Creative Solution: TP3 was able to assist marketing by using their cost effective…

The best producer model for TV advertising production

July 5, 2013

agency remuneration / compensation, agency solutions, marketing procurement, return on investment, television & electronic production

…agency or the agency network The marketer employs a production resource internally to manage their productions The marketer engages a production management company externally Agency production management outsourced A number…

Managing Marketing – Using brand journalism to build a brand and its audience

December 18, 2015

industry news & trends, interesting observations, marketing process optimisation

…set to produce it. Darren: One of the things that really frustrates me in my role; trying to match major advertisers with the right suppliers and the right business partners,…

5 ways to ensure efficient production estimate approvals

April 24, 2013

agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, mobile marketing, print production, return on investment, social media & digital marketing, television & electronic production

…the agency estimate. This should include all external suppliers – those invoicing through another supplier. For example casting and post-production are commonly included within the film production house estimate. The…

« Previous Page Next Page »

Search

Media industry carbon impact – Ad Net Zero and the IPA Media Focus Group Climate Charter

The five tasks all marketers should consider before 2013

Reducing expenditure by determining and minimising print obsolescence

Managing Marketing: The business challenges facing marketers and their brands

How media agencies can poison the waterhole in a pitch

Managing Marketing: Marketing Analytics

How to align your digital marketing to marketing

Managing Marketing: Organisational Resilience, Adaptability And Agility

Managing Marketing: The disruptive effect of change on organisations

Marketing Carbon Reduction Assessment – Case study

The best producer model for TV advertising production

Managing Marketing – Using brand journalism to build a brand and its audience

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

Managing Marketing: Marketing Analytics

Why 96.5%* of marketers agree that market research needs to be treated with caution

The Marketers guide to Net Zero targets

Managing Marketing: High Performing Culture and Business Transformation