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Managing Marketing – How to create high performance client / agency relationships

August 12, 2015

agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, Podcasts

…1-way, private assessment of agencies for years. Darren: We don’t do it. If you want to do it, to use a metaphor, it’s like the judges at the Olympics. They…

How production assessments can add value to television advertising costs – Two case studies

February 15, 2012

agency solutions, case studies, strategic management, television & electronic production

Since 2000 we have been providing our clients with an advertising production cost assessment, cost estimates and management services. It is often a part of our business not popular with…

How do you manage a successful transition to a new agency?

November 5, 2014

agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management

…concerns facing marketers: Do you have the internal resources to ensure the smooth transfer of knowledge from a disgruntled incumbent to an enthusiastic but currently under staffed supplier? Can you…

Do marketers in Asia face similar marketing challenges to those in the West?

July 10, 2019

interesting observations, marketing process optimisation, marketing procurement, media planning & buying, return on investment, strategic management

…marketing strategy and how well is it set up utilising these internally and externally? How well does the roster of agencies work together and how well do their capabilities meet…

Can we hold your paycheck for as long as you hold payment to your agencies?

October 1, 2018

agency search & selection, agency solutions, industry news & trends

…Behaviour that seems to be passing off as ‘acceptable’ or ‘normal’ towards agencies and other marketing support services. If you’ve got an agency or supplier relationship that you’ve engaged or…

What to do if you think you are being overcharged by an agency

March 16, 2016

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement

…from pre-qualified suppliers capable of delivering the outputs. This could be from: Your existing roster of agencies and suppliers. A panel of suitable suppliers recommended through our Perfect Match service….

QSR marketing campaign assessment – Case study

August 26, 2014

case studies

…prior to the assessment. Final negotiation was carried out between the client and agencies based on the information provided by TrinityP3. Timeline: The assessment took 3 weeks from clarifying the…

Technology Supplier Search &/or Selection for Agencies

July 6, 2017

…others make marketing technology supplier search and selection more complex that any other area of day to day supplier management. OPTIONS There are a number of ways we can help…

The impact of Autonomous Vehicles on marketers and the environment

February 20, 2017

green marketing & sustainability, industry news & trends, interesting observations, strategic management

…52, 113. What is.com. http://whatis.techtarget.com/definition/Leonardo-da-Vincis-car accessed 27/10/16 TrinityP3’s Sustainable Marketing Assessment provides a detailed evaluation of how your marketing strategy aligns with the required sustainability policy of your organisation. Why…

12 trends in strategic marketing management for 2012

January 23, 2012

agency remuneration / compensation, agency solutions, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, industry news & trends, interesting observations, media planning & buying, print production, social media & digital marketing, strategic management

…outcome. Internal and then external alignment. 9. Who owns digital? Digital is not just the all-pervasive platform of marketing. It is the same across the whole of the business world….

2017 in review and predictions for 2018 from the TrinityP3 marketing management consultants

December 20, 2017

agency remuneration / compensation, data & direct marketing, green marketing & sustainability, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing

…marketers turning to a select few, trusted internal and external parters as sounding boards. So surround yourself with a mixed team of deep experts and operate in a truly agile…

Five reasons agency compensation should not be relationship based

May 12, 2011

agency remuneration / compensation, Evalu8ing - Relationship Performance Monitoring, industry news & trends, interesting observations

…is one that provides an alternative view and strategic insight, while a supplier is simply one that provides what is requested without question. 3. The metric becomes the end not…

10 key considerations when decoupling your television advertising production

December 16, 2013

agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, television & electronic production

…and deliberately articulated. These include increased efficiency in brand management, greater supplier alignment to brand, increased speed to market and more. 4. Includes input from the agencies on supplier selection…

Agencies & Suppliers

August 9, 2011

…advise on marking and advertising technology tenders Sustainability Environmental sustainability is becoming more and more important for many clients and their businesses. Although the entire subject can often seem complicated,…

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Managing Marketing – How to create high performance client / agency relationships

How production assessments can add value to television advertising costs – Two case studies

How do you manage a successful transition to a new agency?

Do marketers in Asia face similar marketing challenges to those in the West?

Can we hold your paycheck for as long as you hold payment to your agencies?

What to do if you think you are being overcharged by an agency

QSR marketing campaign assessment – Case study

Technology Supplier Search &/or Selection for Agencies

The impact of Autonomous Vehicles on marketers and the environment

Five reasons agency compensation should not be relationship based

10 key considerations when decoupling your television advertising production

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