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…in evaluating collaboration and performance for: (Tick all appropriate) (required) Internal teams External agencies / suppliers External parties Would you like: (Tick all appropriate) (required) 1. Further information 2. Online…

Managing Marketing – Defining media value in a media market obsessed with cost

agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, Podcasts, return on investment, social media & digital marketing

…way that I think that agency probably is evolving itself internally to make it more adaptable to the future. Darren: When I read that article, David, I was wondering whether…

Newsletter 13 February 2019

…spend with external agencies and suppliers. Now you would think this is something that almost any advertiser could do themselves. Why would you need to engage an external consultant to…

Managing Marketing: Talking data, big data, small data, first, second and third party data.

customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, Podcasts, return on investment, social media & digital marketing, strategic management

…is operationally; what teams, skills, and capabilities do we need to enable those customer experiences, both internal and external with agents and partners? And then the last component is what…

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