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What you need to consider when searching for the perfect agency

March 25, 2019

agency remuneration / compensation, agency search & selection, agency solutions

…clients and agencies (even when they are not successful) TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Find out more…

The difference between paying consultants on percentage of savings and success fees

February 25, 2009

agency remuneration / compensation

…the client will often end up paying for marketing services that are ineffective and unsustainable because the consultant as screwed the supplier to the Nth degree to maximise their payment….

Take the next step

January 16, 2020

…in evaluating collaboration and performance for: (Tick all appropriate) (required) Internal teamsExternal agencies / suppliersExternal parties Would you like: (Tick all appropriate) (required) 1. Further information2. Online demonstration3. Discuss your…

Tips for more successful agile marketing

June 2, 2017

Evalu8ing - Relationship Performance Monitoring, industry news & trends, interesting observations, marketing process optimisation, strategic management

…What structures, processes and other activity will be impacted What is the impact on resources (internal and external) What is the impact on data usage, data flows and data governance…

Managing Marketing: High Performing Culture and Business Transformation

April 30, 2021

marketing process optimisation, podcasts, strategic management

…of those values, which is Better Together, which is not just about an internal collaborative approach; it’s an external and it’s built on a truth of how we behave with…

Managing Marketing – Defining media value in a media market obsessed with cost

March 9, 2016

agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, podcasts, return on investment, social media & digital marketing

…joint CEOs of ID Comms, global media consulting specialists. Welcome. Tom & David: Thank you Darren. The rising importance of media Darren: I wanted to catch up because media is…

Newsletter 13 February 2019

February 13, 2019

…spend with external agencies and suppliers. Now you would think this is something that almost any advertiser could do themselves. Why would you need to engage an external consultant to…

Why are you still paying production mark-ups to your agency?

May 4, 2015

agency remuneration / compensation, agency solutions, industry news & trends

…was justifying the practice of charging production mark-ups on external supplier arrangements. Yet this practice should have gone the way of the media commission. The truth is that like media…

Managing Marketing: The major challenges facing Marketers and their Brands

November 18, 2016

agency solutions, interesting observations, marketing process optimisation, marketing procurement, podcasts, return on investment, strategic management

…internal, external, whoever? All stakeholders? Bill: Yes, we used to do it through workshops. We would facilitate workshops with all of those key people and we wouldn’t start a workshop…

Five things agencies and marketing don’t know about marketing procurement, but should

September 14, 2020

marketing procurement

…goals of all of their stakeholders – internal and external – and who are capable of helping agency and marketing to reach their goals Marketing procurement will not work blindly…

A procurement perspective on making powerful connections with creative advertising agencies

June 11, 2012

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement

…type of creative collaboration between an organization and the various external elements who are engaged in the process, is built on a foundation of trust, individual connection and positive creative…

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Search

What you need to consider when searching for the perfect agency

The difference between paying consultants on percentage of savings and success fees

Take the next step

Tips for more successful agile marketing

Managing Marketing: High Performing Culture and Business Transformation

Newsletter 13 February 2019

Why are you still paying production mark-ups to your agency?

Managing Marketing: The major challenges facing Marketers and their Brands

Five things agencies and marketing don’t know about marketing procurement, but should

A procurement perspective on making powerful connections with creative advertising agencies

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