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A procurement perspective on making powerful connections with creative advertising agencies

June 11, 2012

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement

…type of creative collaboration between an organization and the various external elements who are engaged in the process, is built on a foundation of trust, individual connection and positive creative…

Managing Marketing: The major challenges facing Marketers and their Brands

November 18, 2016

agency solutions, interesting observations, marketing process optimisation, marketing procurement, Podcasts, return on investment, strategic management

…lump to say well they’re all the people we need to talk to. We know what we need to say. Darren: And that could be internal, external, whoever? All stakeholders?…

The death of the customer and consumer marketing divide

March 7, 2016

customer relationship management, interesting observations, marketing process optimisation, strategic management

…integrated planning. 2. Align your creative and production resources (both internal resources such as design departments etc, and external agencies). Have you agreed on how your brand, shopper marketing, design…

Learn how CEOs & CMOs are restructuring their marketing teams for success – Infographic

April 12, 2017

agency solutions, industry news & trends, marketing process optimisation, strategic management

…five years is designing new marketing structures for our clients. This work arose from the projects where we would restructure their external roster of agencies and suppliers to their strategy,…

Managing Marketing: The good, the bad and the ugly of media agency pitches

February 8, 2019

agency search & selection, interesting observations, Podcasts

…the agencies; different cultures, values, processes, and ways of working that personally, from an internal perspective, I don’t see it like that. But maybe from an external you would. Darren:…

Newsletter- January 2013

October 9, 2014

…of strategic projects, assisting marketers align their internal resources and processes with their external suppliers to their overall strategic needs. Personally, I believe these changes for TrinityP3 have been reflected…

May 2015

July 9, 2015

…from a reputed local industry ‘finance guru’ who was justifying the practice of charging production mark-ups on external supplier arrangements. Yet this practice should have gone the way of the…

Dare Yourself To Ask: Is Your Marketing Team Terrible?

February 19, 2018

agency solutions, interesting observations, marketing process optimisation

…client / agency relationship faster than you might imagine. Marketing teams are rarely – if ever – terrible in their entirety. Issues around internal alignment, skill-sets, training, internal process,…

To pitch or not to pitch? The issues every marketer should consider before answering this question.

January 6, 2012

agency search & selection, agency solutions

…numbers of like suppliers to achieve economies of scale and to assist in supplier management. In this case only existing suppliers on the panel would be asked to participate. But…

A medical approach to marketing management – diagnosis then therapy

November 13, 2013

agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…diagnose the strategic requirements and identify the ideal supplier type and quality needed to deliver. The examination process took six weeks to deliver the recommended supplier structure. The diagnosis was…

Realise the value

September 8, 2006

print production

…taken steps to consolidate their brand assets with one supplier, only to have to pay that supplier a significant fee when they want a copy of the asset. In another…

Managing Marketing: The transformation of Higher Education marketing

March 3, 2017

customer relationship management, data & direct marketing, industry news & trends, Podcasts, public sector, return on investment, social media & digital marketing, strategic management

…Internal Stakeholder Manager like a Group Account Director for internal stakeholders and spend a lot of time having to balance keeping stakeholders happy with actually doing the right thing for…

Why ‘no pitch’ is better than pitching for everyone involved

September 4, 2019

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing procurement

…There are important reasons to have a robust and fair procurement process to select new agencies and suppliers, but in recent times pitches have become the default approach to solving…

Managing Marketing: The changing role and challenges of global procurement

July 1, 2016

customer relationship management, data & direct marketing, industry news & trends, marketing procurement, return on investment, strategic management

…body and we have many very large brands under our membership and we focus a lot not just on the slightly more micro, internal issues in relation to our industry…

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A procurement perspective on making powerful connections with creative advertising agencies

Managing Marketing: The major challenges facing Marketers and their Brands

The death of the customer and consumer marketing divide

Learn how CEOs & CMOs are restructuring their marketing teams for success – Infographic

Managing Marketing: The good, the bad and the ugly of media agency pitches

Newsletter- January 2013

May 2015

Dare Yourself To Ask: Is Your Marketing Team Terrible?

To pitch or not to pitch? The issues every marketer should consider before answering this question.

A medical approach to marketing management – diagnosis then therapy

Realise the value

Why ‘no pitch’ is better than pitching for everyone involved

Managing Marketing: The changing role and challenges of global procurement

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