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Why business needs to radically rethink marketing structures

August 8, 2018

interesting observations, marketing process optimisation, return on investment, strategic management

…The CEO’s, CMO’s and CFO’s we deal with are looking to grow their marketing return through resources streamlining (internally and externally) and deliver a more favourable bottom line back to…

Newsletter 8th August 2018

August 8, 2018

…assess one of their 48-hour TVC Assessment for Oak Online Video. The same production company had us assess one of their 24 hour TVC assessment for Vaalia 2018 campaign. We…

Technology Performance Optimisation

June 8, 2017

…Independently reviewing and assessing your implementation plan to ensure optimal start up performance Providing an evaluation and assessment of your current technology process performance identifying optimisation opportunities Diagnosing and addressing…

April 2015

April 15, 2015

…in March: • Media Benchmarking & Contract Assessment for a supermarket brand • TVC assessment for major auto brand • Business Capability Review for international telecommunications company • Financial consultancy…

June 2015

June 16, 2015

…Assessment for retail client Evalu8ing surveys for international bank 48 hour Government tender assessment for a government department Creative Agency Pitch and Selection for automotive client Search & Selection assistance…

How does TrinityP3 rate as Management Consultants against these 7 critical qualities?

January 30, 2017

interesting observations, strategic management

…like). Do the same criteria apply and how well would TrinityP3 stack up against these selection criteria? Self assessment is always fraught with danger being based often on a subjective…

Managing Television Production Costs for Maximum Value

May 6, 2010

television & electronic production

…at odds with each other. Eg. The agency is not remunerated to negotiate the best possible deal with actors and suppliers beyond meeting the budget. Increasingly major advertisers locally and…

Environmental Marketing

September 6, 2011

Environmental policy alignment, measuring carbon emissions across all advertising and marketing communications, specialist internal and supplier auditing and compliant and traceable carbon offsetting programs. Marketers can now have their media…

Client agency relationships in advertising: 4 problems that cause breakdowns

February 3, 2016

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations

…being the only fully multi-relationship assessment measurement tool that is 100% tailored to your needs. This means you get a truly bespoke assessment of the situation at hand, and more…

Managing Marketing: The Challenges Facing Procurement In Marketing

September 6, 2019

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, Podcasts

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Hannah Gough is an MCIPS qualified Sourcing and Supplier Relationship Management…

Multiple agencies? Avoid multiple headaches

October 15, 2018

agency remuneration / compensation, agency search & selection, agency solutions

…a long time to come. Our Strategic Supplier Alignment service helps you to untangle your supplier roster and understand its strengths and weaknesses to improve your performance. Find out more…

Television Production Supplier Negotiation – Case study

March 24, 2010

case studies, television & electronic production

…to help negotiate the final costs and give explanations to senior management on all pricing areas to enable internal sign-off. Process: TP3 carried out an initial review based on the…

How to make best use of your media agency services – and why you should care

February 24, 2016

agency solutions, industry news & trends, interesting observations, media planning & buying, strategic management

…to the throne. Either internally, externally or both, there will be a kind of fixed determination to consolidate this position, whether the marketing client wants it or not. Try, try……

Get a health check for your Marketing Procurement capabilities

May 30, 2014

agency search & selection, agency solutions, marketing procurement, return on investment, strategic management

…negotiated internal KPIs with CPO that depart from cost out. Seen as a source of competitive advantage, helping agencies lead the innovation agenda. Organisation & People ‘Wild’ There is no…

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Why business needs to radically rethink marketing structures

Newsletter 8th August 2018

Technology Performance Optimisation

April 2015

June 2015

How does TrinityP3 rate as Management Consultants against these 7 critical qualities?

Managing Television Production Costs for Maximum Value

Environmental Marketing

Client agency relationships in advertising: 4 problems that cause breakdowns

Managing Marketing: The Challenges Facing Procurement In Marketing

Multiple agencies? Avoid multiple headaches

Television Production Supplier Negotiation – Case study

How to make best use of your media agency services – and why you should care

Get a health check for your Marketing Procurement capabilities

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