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Managing Marketing: Talking data, big data, small data, first, second and third party data.

June 22, 2018

customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, podcasts, return on investment, social media & digital marketing, strategic management

…is operationally; what teams, skills, and capabilities do we need to enable those customer experiences, both internal and external with agents and partners? And then the last component is what…

Managing Marketing: The good, the bad and the ugly of media agency pitches

February 8, 2019

agency search & selection, interesting observations, podcasts

…agency it is always nice to have the opportunity to not go to pitch and maybe just resolve issues internally. Darren: I think that’s probably a fair observation because we…

Learn how CEOs & CMOs are restructuring their marketing teams for success – Infographic

April 12, 2017

agency solutions, industry news & trends, marketing process optimisation, strategic management

…five years is designing new marketing structures for our clients. This work arose from the projects where we would restructure their external roster of agencies and suppliers to their strategy,…

The death of the customer and consumer marketing divide

March 7, 2016

customer relationship management, interesting observations, marketing process optimisation, strategic management

…planning. 2. Align your creative and production resources (both internal resources such as design departments etc, and external agencies). Have you agreed on how your brand, shopper marketing, design and…

Newsletter- January 2013

October 9, 2014

…of strategic projects, assisting marketers align their internal resources and processes with their external suppliers to their overall strategic needs. Personally, I believe these changes for TrinityP3 have been reflected…

May 2015

July 9, 2015

…from a reputed local industry ‘finance guru’ who was justifying the practice of charging production mark-ups on external supplier arrangements. Yet this practice should have gone the way of the…

Dare Yourself To Ask: Is Your Marketing Team Terrible?

February 19, 2018

agency solutions, interesting observations, marketing process optimisation

…client / agency relationship faster than you might imagine. Marketing teams are rarely – if ever – terrible in their entirety. Issues around internal alignment, skill-sets, training, internal process,…

Managing Marketing: The transformation of Higher Education marketing

March 3, 2017

customer relationship management, data & direct marketing, industry news & trends, podcasts, public sector, return on investment, social media & digital marketing, strategic management

…of CMOs spend a lot of their time caught up being the Internal Stakeholder Manager like a Group Account Director for internal stakeholders and spend a lot of time having…

To pitch or not to pitch? The issues every marketer should consider before answering this question.

January 6, 2012

agency search & selection, agency solutions

…numbers of like suppliers to achieve economies of scale and to assist in supplier management. In this case only existing suppliers on the panel would be asked to participate. But…

Realise the value

September 8, 2006

print production

…taken steps to consolidate their brand assets with one supplier, only to have to pay that supplier a significant fee when they want a copy of the asset. In another…

A medical approach to marketing management – diagnosis then therapy

November 13, 2013

agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…diagnose the strategic requirements and identify the ideal supplier type and quality needed to deliver. The examination process took six weeks to deliver the recommended supplier structure. The diagnosis was…

Why ‘no pitch’ is better than pitching for everyone involved

September 4, 2019

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing procurement

…already working well? If so, we can help you. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Find out more…

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Search

Managing Marketing: The good, the bad and the ugly of media agency pitches

Learn how CEOs & CMOs are restructuring their marketing teams for success – Infographic

The death of the customer and consumer marketing divide

Newsletter- January 2013

May 2015

Dare Yourself To Ask: Is Your Marketing Team Terrible?

To pitch or not to pitch? The issues every marketer should consider before answering this question.

Realise the value

A medical approach to marketing management – diagnosis then therapy

Why ‘no pitch’ is better than pitching for everyone involved

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