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Marketing management predictions for 2017 by the TrinityP3 consultants

December 16, 2016

agency remuneration / compensation, customer relationship management, data & direct marketing, green marketing & sustainability, industry news & trends, marketing procurement, media planning & buying, mobile marketing, social media & digital marketing, television & electronic production

…experiences. Anton Buchner – Data & Digital Programmatic & creative agencies it is critical for media and creative thinking to start collaborating together, the people who make strategic and creative…

Ethics and why it matters in Marketing, Media and Advertising

November 14, 2018

green marketing & sustainability, interesting observations, media planning & buying

…interpret this and align it to their own values. It is also key to ensure that internal cultures, structures and employee incentives align to this. Westpac for example as an…

How to take a true 360 degree view of all of your advertising agencies and suppliers

October 24, 2012

agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, return on investment, strategic management

…creative and media external agencies and internal SEO and Social teams across multiple brand teams Measuring and managing relationships between global and regional channel marketing teams and the media agency…

Measuring the 4Cs in selecting agencies and managing agency relationships

October 14, 2013

agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. When considering selecting or evaluating a creative supplier, be it a media agency, digital agency,…

Why it is essential for agencies to be part of your business strategy alignment

June 7, 2011

agency search & selection

…built to specific strategic requirements. Traditional common practice In this case we have: Brand teams – B1, B2, B3 Media Planning & Buying – M1 & M2 Creative Agency –…

Selecting the right agency roster structure to achieve strategic business alignment

January 13, 2012

agency search & selection, agency solutions, strategic management

…approach then made it much easier to then assess if the current supplier structure and mix was aligned, by defining the requirements of the supplier roster strategy. I am a…

Compliant & Traceable Carbon Offsetting Programs

June 8, 2017

…item for your business and therefore an unallocated cost? Would receiving compliant carbon neutralised goods and services from your marketing suppliers and others help meet your sustainability policies? Do you…

Newsletter 8 March 2017

March 28, 2017

…chats with Darren on the benefits of sustainable marketing, and the opportunities for companies committed to sustainability. Also discussed are the challenges and the considerations when embraced as a strategy….

Managing Marketing: Assessing And Measuring The Value Of Sports Sponsorship

February 28, 2020

industry news & trends, marketing procurement, Podcasts

…like sustainability. The two interesting ones for us are women’s sport and Formula E at the moment. But back to women’s sport. We know there is huge consumer sentiment for…

The latest trends in agency remuneration

January 4, 2016

agency remuneration / compensation, industry news & trends, marketing procurement, return on investment

…latest trends in agency remuneration and each fortnight we’ll be covering different issues such as media transparency and accountability, roster management, digital integration and sustainability. The first thing is, what…

Managing Marketing: Brand And Corporate Purpose

November 6, 2020

industry news & trends, Podcasts, strategic management

…then the impact of every single stage along that is enormous and those suppliers and their supplier’s suppliers and so on and so forth. Darren: It’s also interesting because this…

Managing Marketing: The Roles of Design in Building Brands

November 13, 2020

interesting observations, marketing process optimisation, Podcasts

…we call it the science part of our process which starts with brand strategy. And brand strategy encapsulates everything about the internal workings of your brand. So, the narrative, the…

Why marketing and procurement have more in common than they have difference

November 26, 2018

marketing process optimisation, marketing procurement

…Developing and nurturing relationships with the right suppliers to deliver on customer and market needs will end up delivering more value to the business than selecting suppliers based on a…

100 reasons to listen and subscribe to the Managing Marketing podcast

April 3, 2019

Podcasts

…Building Brands Through Better Customer Experience As a fellow AdTech Advisory Board member, Jo Gaines, the AVP Salesforce Data & Audiences & Co-VP APAC Salesforce Women’s Network invited me to…

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Search

Ethics and why it matters in Marketing, Media and Advertising

How to take a true 360 degree view of all of your advertising agencies and suppliers

Measuring the 4Cs in selecting agencies and managing agency relationships

Why it is essential for agencies to be part of your business strategy alignment

Selecting the right agency roster structure to achieve strategic business alignment

Compliant & Traceable Carbon Offsetting Programs

Newsletter 8 March 2017

Managing Marketing: Assessing And Measuring The Value Of Sports Sponsorship

The latest trends in agency remuneration

Managing Marketing: Brand And Corporate Purpose

Managing Marketing: The Roles of Design in Building Brands

Why marketing and procurement have more in common than they have difference

100 reasons to listen and subscribe to the Managing Marketing podcast

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