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Automotive sport sponsorship assessment – Case study

September 11, 2014

Client Category: – Automotive – Sport Sponsorship Challenging Problem: The client was re-negotiating a major National sport sponsorship and was seeking an independent, industry-based assessment of the package, partnership extension…

Technology Stack Assessment

June 8, 2017

…could change your business for the better. We’d love to help. Go back to all the Digital & Technology Performance Solutions here Find all the TrinityP3 Solutions & Services here…

Changing agencies is changing more than just a supplier

January 8, 2016

agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management

…costs would possibly have been adjusted up front. TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and weaknesses, and develop an optimal structure…

How the evolving nutrient sufficient diet affects buyers’ behaviors and therefore the planet

March 13, 2019

green marketing & sustainability, industry news & trends

…environmental outcomes and not just human health. Although the correlation between sustainability and health is plain to see, as we know action in this space is not readily linked by…

Marketing management predictions for 2017 by the TrinityP3 consultants

December 16, 2016

agency remuneration / compensation, customer relationship management, data & direct marketing, green marketing & sustainability, industry news & trends, marketing procurement, media planning & buying, mobile marketing, social media & digital marketing, television & electronic production

…experiences. Anton Buchner – Data & Digital Programmatic & creative agencies it is critical for media and creative thinking to start collaborating together, the people who make strategic and creative…

How to take a true 360 degree view of all of your advertising agencies and suppliers

October 24, 2012

agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, return on investment, strategic management

…creative and media external agencies and internal SEO and Social teams across multiple brand teams Measuring and managing relationships between global and regional channel marketing teams and the media agency…

Ethics and why it matters in Marketing, Media and Advertising

November 14, 2018

green marketing & sustainability, interesting observations, media planning & buying

…interpret this and align it to their own values. It is also key to ensure that internal cultures, structures and employee incentives align to this. Westpac for example as an…

Measuring the 4Cs in selecting agencies and managing agency relationships

October 14, 2013

agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. When considering selecting or evaluating a creative supplier, be it a media agency, digital agency,…

Selecting the right agency roster structure to achieve strategic business alignment

January 13, 2012

agency search & selection, agency solutions, strategic management

…approach then made it much easier to then assess if the current supplier structure and mix was aligned, by defining the requirements of the supplier roster strategy. I am a…

Why it is essential for agencies to be part of your business strategy alignment

June 7, 2011

agency search & selection

…built to specific strategic requirements. Traditional common practice In this case we have: Brand teams – B1, B2, B3 Media Planning & Buying – M1 & M2 Creative Agency –…

Compliant & Traceable Carbon Offsetting Programs

June 8, 2017

…item for your business and therefore an unallocated cost? Would receiving compliant carbon neutralised goods and services from your marketing suppliers and others help meet your sustainability policies? Do you…

Newsletter 8 March 2017

March 28, 2017

…chats with Darren on the benefits of sustainable marketing, and the opportunities for companies committed to sustainability. Also discussed are the challenges and the considerations when embraced as a strategy….

Managing Marketing: Assessing And Measuring The Value Of Sports Sponsorship

February 28, 2020

industry news & trends, marketing procurement, podcasts

…like sustainability. The two interesting ones for us are women’s sport and Formula E at the moment. But back to women’s sport. We know there is huge consumer sentiment for…

The latest trends in agency remuneration

January 4, 2016

agency remuneration / compensation, industry news & trends, marketing procurement, return on investment

…latest trends in agency remuneration and each fortnight we’ll be covering different issues such as media transparency and accountability, roster management, digital integration and sustainability. The first thing is, what…

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Automotive sport sponsorship assessment – Case study

Technology Stack Assessment

Changing agencies is changing more than just a supplier

How the evolving nutrient sufficient diet affects buyers’ behaviors and therefore the planet

How to take a true 360 degree view of all of your advertising agencies and suppliers

Ethics and why it matters in Marketing, Media and Advertising

Measuring the 4Cs in selecting agencies and managing agency relationships

Selecting the right agency roster structure to achieve strategic business alignment

Why it is essential for agencies to be part of your business strategy alignment

Compliant & Traceable Carbon Offsetting Programs

Newsletter 8 March 2017

Managing Marketing: Assessing And Measuring The Value Of Sports Sponsorship

The latest trends in agency remuneration

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