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Ethics and why it matters in Marketing, Media and Advertising

November 14, 2018

green marketing & sustainability, interesting observations, media planning & buying

…interpret this and align it to their own values. It is also key to ensure that internal cultures, structures and employee incentives align to this. Westpac for example as an…

How to take a true 360 degree view of all of your advertising agencies and suppliers

October 24, 2012

agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, return on investment, strategic management

…creative and media external agencies and internal SEO and Social teams across multiple brand teams Measuring and managing relationships between global and regional channel marketing teams and the media agency…

Measuring the 4Cs in selecting agencies and managing agency relationships

October 14, 2013

agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. When considering selecting or evaluating a creative supplier, be it a media agency, digital agency,…

Selecting the right agency roster structure to achieve strategic business alignment

January 13, 2012

agency search & selection, agency solutions, strategic management

…approach then made it much easier to then assess if the current supplier structure and mix was aligned, by defining the requirements of the supplier roster strategy. I am a…

Why it is essential for agencies to be part of your business strategy alignment

June 7, 2011

agency search & selection

…identifies the number of suppliers then they will quite rationally propose a panel structure where suppliers are reviewed and rationalised (reduced) into a number of panels based on their core…

Compliant & Traceable Carbon Offsetting Programs

June 8, 2017

…item for your business and therefore an unallocated cost? Would receiving compliant carbon neutralised goods and services from your marketing suppliers and others help meet your sustainability policies? Do you…

Newsletter 8 March 2017

March 28, 2017

…chats with Darren on the benefits of sustainable marketing, and the opportunities for companies committed to sustainability. Also discussed are the challenges and the considerations when embraced as a strategy….

Managing Marketing: Assessing And Measuring The Value Of Sports Sponsorship

February 28, 2020

industry news & trends, marketing procurement, Podcasts

…like sustainability. The two interesting ones for us are women’s sport and Formula E at the moment. But back to women’s sport. We know there is huge consumer sentiment for…

The latest trends in agency remuneration

January 4, 2016

agency remuneration / compensation, industry news & trends, marketing procurement, return on investment

…latest trends in agency remuneration and each fortnight we’ll be covering different issues such as media transparency and accountability, roster management, digital integration and sustainability. The first thing is, what…

100 reasons to listen and subscribe to the Managing Marketing podcast

April 3, 2019

Podcasts

…who while unpacking his bag in the office pulled out a Zoom Digital Audio Recorder. It looked fascinating with its external microphones and compact size and I asked him what…

Why marketing and procurement have more in common than they have difference

November 26, 2018

marketing process optimisation, marketing procurement

…that across S&P 500 companies their external cost structure has increased from 50% in the ‘70s to 80% today, with the CPO managing 85% of it. In a single statistic…

Why you do not need to pitch your agencies every three years

August 5, 2019

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing procurement

…more than ten weeks in resources within your organisation, depending on the number of stakeholders involved and the number of agencies tendering. Or if you are going externally for help…

Newsletter 30 September 2020

October 15, 2020

…emissions generated by in-store advertising. Again, we were privileged to have a research project accepted and undertaken by the University of Sydney under their Post Graduate Masters of Sustainability Programme….

Resources

October 8, 2018

…to production management and media transparency. Agency Register: If you’re an advertising agency or media or marketing supplier interested in improving your business performance then you have come to the…

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Search

Ethics and why it matters in Marketing, Media and Advertising

How to take a true 360 degree view of all of your advertising agencies and suppliers

Measuring the 4Cs in selecting agencies and managing agency relationships

Selecting the right agency roster structure to achieve strategic business alignment

Why it is essential for agencies to be part of your business strategy alignment

Compliant & Traceable Carbon Offsetting Programs

Newsletter 8 March 2017

Managing Marketing: Assessing And Measuring The Value Of Sports Sponsorship

The latest trends in agency remuneration

100 reasons to listen and subscribe to the Managing Marketing podcast

Why marketing and procurement have more in common than they have difference

Why you do not need to pitch your agencies every three years

Newsletter 30 September 2020

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