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How to build effective marketing workshops

February 8, 2013

interesting observations, marketing process optimisation, strategic management

…own and for clients’ projects too. My recollection and assessment of them all is mixed. Some were great and others best forgotten. A few stimulated and inspired me, my team…

How much time do you waste in meetings per week?

July 26, 2017

industry news & trends, marketing process optimisation

…behaviour. Having just completed a marketing team assessment project for a client where one of the findings was meeting overload, up popped this Infographic by Oisín Grogan, The $200 Million…

Marketing is complicated enough but your agency search shouldn’t be

June 17, 2019

agency search & selection, agency solutions, interesting observations, marketing procurement

…should you manage internal and external communications to ensure messaging is disseminated correctly? What are the big mistakes to avoid? And finally, even if you’re well prepared, you’ve worked out…

A brand is a promise of an experience

August 26, 2019

interesting observations, strategic management

…we sell them. The brand is how our customer service works and how we communicate internally and externally. The brand is how we select, manage and treat our employees. The…

Clients

April 29, 2019

Meet some of our clients Evalu8ing is used by a range of global companies to ensure their internal relationships amongst teams and their external agency/supplier relationships are aligned and collaborative….

Why marketing is becoming the new ring master of the content strategy

March 1, 2013

industry news & trends, interesting observations, marketing process optimisation, marketing procurement, strategic management

…rethink not only their role in the process, but also how this impacts on the way they work with internal stakeholders and external suppliers. There have been many different metaphors…

Who’s to blame for the current digital media mess? We all are.

April 7, 2017

agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing

…these parts of corporate organisations – procurement, the C-Suite – are to blame for pushing a cost over value agenda when it comes to external supplier arrangements, for leaving marketing…

TrinityP3 Newsletter 30 March 2016

April 14, 2016

…on external supplier arrangements. Continue reading … Download the TrinityP3 Guide to Television Advertising Production Governance The television advertising production process is complex and technical. It involves a large number…

Advertising agency perspective on the role and function of marketing procurement

June 4, 2012

agency remuneration / compensation, agency search & selection, marketing procurement

…and services, from standardized low value items like office supplies to complex and costly products and services like consulting.” A further characteristic is “the smaller average supplier spends, more suppliers,…

Managing Marketing: The Role Of Audits In Marketing And Advertising

October 18, 2019

agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement, Podcasts, return on investment

…so with our internal auditors, because you are working in a very collaborative way. Darren: Fantastic. Adrian: Which was a great testament. Darren: Two more, what are the others? Adrian:…

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Search

How to build effective marketing workshops

How much time do you waste in meetings per week?

Marketing is complicated enough but your agency search shouldn’t be

A brand is a promise of an experience

Clients

TrinityP3 Newsletter 30 March 2016

Advertising agency perspective on the role and function of marketing procurement

Managing Marketing: The Role Of Audits In Marketing And Advertising

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