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Why marketing and procurement have more in common than they have difference

November 26, 2018

marketing process optimisation, marketing procurement

…Developing and nurturing relationships with the right suppliers to deliver on customer and market needs will end up delivering more value to the business than selecting suppliers based on a…

100 reasons to listen and subscribe to the Managing Marketing podcast

April 3, 2019

podcasts

…Through Better Customer Experience As a fellow AdTech Advisory Board member, Jo Gaines, the AVP Salesforce Data & Audiences & Co-VP APAC Salesforce Women’s Network invited me to her offices…

Newsletter 30 September 2020

October 15, 2020

…emissions generated by in-store advertising. Again, we were privileged to have a research project accepted and undertaken by the University of Sydney under their Post Graduate Masters of Sustainability Programme….

Why you do not need to pitch your agencies every three years

August 5, 2019

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing procurement

…more than ten weeks in resources within your organisation, depending on the number of stakeholders involved and the number of agencies tendering. Or if you are going externally for help…

Resources

October 8, 2018

…digital agency or more. The Agency Fee Decision Tree will help you find the right model. Evalu8ing – Business Stakeholder & Supplier Relationship Management System: The system used by TrinityP3…

Managing Marketing: Advertising, Marketing and Business Management

April 9, 2021

marketing process optimisation, podcasts, return on investment, strategic management

…around this early, around that first chapter within that book, law, logic and relationships. Unfortunately, we don’t reward those people who can connect and integrate cross-functional departments, external connectivity as…

June 2005

October 26, 2014

…negotiated with your agency to pass on all external costs at net (ie what the agency pays they charge you the same with no mark up) then you have really…

Managing Marketing: The important use of a brand story

December 14, 2018

interesting observations, podcasts, strategic management

…me get the execution piece right and thirdly who can help me measure it and prove to my stakeholders, internally and externally that actually this thing is working? Darren: There’s…

76% of Australian employees are not engaged in their job

May 16, 2014

industry news & trends, interesting observations, strategic management

…challenge conventional wisdom and suggest a few ideas to re-engage employees. At TrinityP3, we are regularly asked to assess internal teams, capabilities, structures and processes to understand how they can…

What Marketing 3.0 means for 2014: Follow, faster, further

August 14, 2013

agency search & selection, agency solutions, customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, media planning & buying, return on investment, social media & digital marketing, strategic management

…Many marketers are still wedded to the traditional creative & media agency paradigm when business strategy, customer journey & execution may be best structured through a hybrid client/agency structure. Or…

3 ways to put more efficient marketing process into effective practice

August 12, 2019

interesting observations, marketing process optimisation, strategic management

…and mix of expertise, as well as how responsibilities are actually assigned. And once this is all analysed, gaps can be identified and external suppliers, vendors and agencies can be…

Sweathead: How money works in agencies

January 8, 2021

agency remuneration / compensation, agency search & selection, marketing procurement, podcasts

…leader on optimising marketing productivity and performance across marketing agency and supplier rosters. Mark Pollard is the Strategy CEO at Mighty Jungle, New York City. He is also an author,…

Newsletter- February 2013

October 9, 2014

…in-house advertising before John Wannamaker was a boy. Usually these in-house facilities are company owned but occasionally they are implanted into the organisation from external suppliers. The concept of the…

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Search

Why marketing and procurement have more in common than they have difference

100 reasons to listen and subscribe to the Managing Marketing podcast

Newsletter 30 September 2020

Why you do not need to pitch your agencies every three years

Resources

Managing Marketing: Advertising, Marketing and Business Management

June 2005

Managing Marketing: The important use of a brand story

76% of Australian employees are not engaged in their job

3 ways to put more efficient marketing process into effective practice

Sweathead: How money works in agencies

Newsletter- February 2013

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