Global Marketing
Management Consultants

Search

Managing Marketing – the challenges facing marketers in an increasingly complex marketplace

February 19, 2016

customer relationship management, industry news & trends, interesting observations, marketing process optimisation, podcasts, strategic management

…fact, in the last six months, we’ve done two major projects. 180 different suppliers for one client, and we got that down to 27. Debbie: Even 27’s too many if…

The challenges facing Automotive marketers in selecting new agencies – Three case studies

September 6, 2017

agency search & selection, agency solutions, case studies, interesting observations, marketing procurement

…2 Prestige Automotive – Agency Search & Selection (Asia) Challenging Problem: The company global procurement policy is to review their supplier arrangements every three years and therefore it was incumbent…

Why not all agency pitch processes are equal

November 14, 2016

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, return on investment, strategic management

…value in a more rigorous and professional approach. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment, to help you find…

Agency search and selection for global health client – Case study

January 18, 2017

agency search & selection, agency solutions, case studies

…their brief at all levels. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment, to help you find the right agency…

How many KPIs are optimal to drive agency performance?

September 2, 2013

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…market share, volume growth, etc. These can be measured by the same criteria that the advertiser uses for their internal bonus systems. The Agency often claims that business results may…

Most 360º client agency relationship systems are misleading

October 14, 2011

agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring

…parties ability to “do their job”. Then the confusion arises with the supposed 360˚ system in the third model (two-way performance with self assessment & gap analysis). These are commercial…

8 ‘Less Obvious’ Reasons Why Agencies Lose Pitches

May 26, 2017

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations

…process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment, to help you find the right agency supplier. Why do you need this service? Learn more here…

March 2006/2

October 24, 2014

…Prior to this assessment, the agency’s estimate to produce the concept had been $400K , based upon the client’s budget and previous production spends. Had P3TV not been involved, the…

Newsletter 18th October 2017

September 14, 2017

…their contracts, to taking their media in-house. We work with the advertiser and their agencies and suppliers to maximise transparency and deliver maximum media value and performance. Read more here….

Newsletter 20th September 2017

October 23, 2017

…protection in their contracts, to taking their media in-house. We work with the advertiser and their agencies and suppliers to maximise transparency and deliver maximum media value and performance. Read…

Who are the real victims in the lack of transparency in advertising production?

May 9, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement, resource rate calculator, television & electronic production

…a robust procurement process in the selection of production suppliers, including a transparent cost assessment and negotiation process can deliver significant savings. You can find out more in our free…

How to get more value from your media agency

February 29, 2016

agency search & selection, agency solutions, industry news & trends, interesting observations, marketing process optimisation

…shape such evolution within your organisation – or at least, open to considering it. Our TrinityP3 Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and…

Why every agency village usually has an idiot

January 25, 2016

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, interesting observations, marketing process optimisation

…diversified roster of specialist agencies also means more management of agencies, marketers and stakeholders, not the same or less. TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier…

« Previous Page Next Page »

Search

Managing Marketing – the challenges facing marketers in an increasingly complex marketplace

The challenges facing Automotive marketers in selecting new agencies – Three case studies

Why not all agency pitch processes are equal

Agency search and selection for global health client – Case study

How many KPIs are optimal to drive agency performance?

Most 360º client agency relationship systems are misleading

8 ‘Less Obvious’ Reasons Why Agencies Lose Pitches

March 2006/2

Newsletter 18th October 2017

Newsletter 20th September 2017

Who are the real victims in the lack of transparency in advertising production?

How to get more value from your media agency

Why every agency village usually has an idiot

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

Value-based, cost-based, pricing-based, and performance-based agency fees – bring it on

The 90-day plan to deliver your revamped 2021 marketing approach?

Managing Marketing: People Powered Growth