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Managing Marketing: The transformation of the client / agency ecosystem

July 22, 2016

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, Podcasts

…time. Bruno: Toujours très sympathique. Darren: Merci! And we’ll speak soon! Bruno: Sounds good. TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and…

Managing Marketing Costs for 2020

June 1, 2020

agency remuneration / compensation, agency solutions, marketing process optimisation, return on investment

…agency will probably say yes. Our Strategic Supplier Alignment service helps you to untangle your supplier roster and understand its strengths and weaknesses to improve your performance. Learn more here…

How to get more value from your media agency

February 29, 2016

agency search & selection, agency solutions, industry news & trends, interesting observations, marketing process optimisation

…shape such evolution within your organisation – or at least, open to considering it. Our TrinityP3 Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and…

Value based agency remuneration considerations for direct response and retail advertisers

January 27, 2012

agency remuneration / compensation, agency solutions, customer relationship management, strategic management

…on database customer analytics generated significantly higher ROI for the retailer and the supplier. The problem now was that the suppliers wanted to move more of their funds from the…

Why every agency village usually has an idiot

January 25, 2016

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, interesting observations, marketing process optimisation

…diversified roster of specialist agencies also means more management of agencies, marketers and stakeholders, not the same or less. TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier…

Corrupt and illegal advertising production practices in advertising agencies?

January 9, 2017

agency remuneration / compensation, marketing procurement, television & electronic production

…so that they could have the status of a third party supplier and hide behind the non-auditable SPAA contract and use all the “get out of jail free” T&Cs that…

December 2014

January 12, 2015

…this Month In December, here is how we, at TrinityP3, helped our clients solve their marketing problems: Creative Supplier Selection Process for an FMCG giant Media Supplier Search for a…

Why the agency pitch is no longer good corporate governance

December 9, 2019

agency remuneration / compensation, agency search & selection, marketing procurement

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. Too often we hear about marketers taking their agencies…

A blueprint for reducing your advertising production costs

October 28, 2011

agency remuneration / compensation, agency solutions, marketing process optimisation, print production, television & electronic production

…to poor supplier management, rather than naked greed on behalf of the suppliers. Of course, this does not mean there are no longer sharks in the advertising waters, it just…

Managing Marketing: The expanding role of the media agency in marketing

September 23, 2016

agency search & selection, agency solutions, data & direct marketing, interesting observations, marketing procurement, media planning & buying, Podcasts, return on investment, social media & digital marketing, strategic management

…and I’ll call in when I do. Mat: Yeah great to see you. Thanks Darren. TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster, understand its strengths…

Too many agencies on the roster? Or marketers doing too much with too little?

September 30, 2016

agency remuneration / compensation, agency search & selection, interesting observations, marketing process optimisation, marketing procurement, strategic management

…to the business. Identify and appoint the resources you need both internally and externally to deliver that strategy, no more and no less. Make a small allocation in the marketing…

What is more important – Scoring performance? Measuring relationship? Or Collaboration and Alignment?

December 13, 2010

Evalu8ing - Relationship Performance Monitoring

…180º assessment. In figure 2 above Group 1 is evaluating Group 2 and Group 2 is evaluating Group 1. 3. Multi dimensional relationship monitoring – Where the performance of a…

25 May 2016

May 26, 2016

…It’s a great way of fleshing out information from a supplier, but also a way of determining someone’s actual capability and level of knowledge. So read on and discover what…

Newsletter – Nov 2014

November 20, 2014

…Negotiation for a major charity Agency Benchmarking for a pharmaceutical giant TVC Production Assessment for an FMCG company Strategic Supplier Alignment Process for an educational institution Agency Search and Selection…

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Managing Marketing: The transformation of the client / agency ecosystem

Managing Marketing Costs for 2020

How to get more value from your media agency

Value based agency remuneration considerations for direct response and retail advertisers

Why every agency village usually has an idiot

Corrupt and illegal advertising production practices in advertising agencies?

December 2014

Why the agency pitch is no longer good corporate governance

A blueprint for reducing your advertising production costs

Too many agencies on the roster? Or marketers doing too much with too little?

What is more important – Scoring performance? Measuring relationship? Or Collaboration and Alignment?

25 May 2016

Newsletter – Nov 2014

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