Global Marketing
Management Consultants

Search

Too many agencies on the roster? Or marketers doing too much with too little?

September 30, 2016

agency remuneration / compensation, agency search & selection, interesting observations, marketing process optimisation, marketing procurement, strategic management

…to the business. Identify and appoint the resources you need both internally and externally to deliver that strategy, no more and no less. Make a small allocation in the marketing…

A blueprint for reducing your advertising production costs

October 28, 2011

agency remuneration / compensation, agency solutions, marketing process optimisation, print production, television & electronic production

…to poor supplier management, rather than naked greed on behalf of the suppliers. Of course, this does not mean there are no longer sharks in the advertising waters, it just…

25 May 2016

May 26, 2016

…It’s a great way of fleshing out information from a supplier, but also a way of determining someone’s actual capability and level of knowledge. So read on and discover what…

How Procurement is becoming customer focused

August 9, 2013

industry news & trends, marketing procurement, strategic management

…& research, including design & development, through to research & testing, business cases & pricing and all promotional planning. But Marketing would not manage engineering or operations, sourcing & supply…

Managing Marketing – The state of marketing procurement

April 1, 2016

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing procurement, Podcasts

…with procurement people, so I have been a procurement person on the other side of the fence. Then you go on the supplier’s side which was such an eye opener….

Procurement panels do not always deliver on their promise

March 4, 2011

agency remuneration / compensation, agency search & selection

…was to drive reduction in suppliers and negotiate increased economies of scale. The outcome was five panels or services “buckets” of similar suppliers with 2 – 3 suppliers in each…

April 2005

October 26, 2014

…particular director / film company the preferred supplier? In most cases the agency creative team have reviewed many directors’ reels and concluded that this director is the right one for…

Why media agency pitches end up all about the price

December 2, 2019

agency remuneration / compensation, agency search & selection, marketing procurement

…but more effective would be to use the tender process either to select new supplier capabilities as required, or to replace a supplier relationship that is beyond repair. There are…

Publicity – February 2014

November 11, 2014

…future from TrinityP3’s move to create a “preferred supplier” roster of production companies which creative agencies have to use for advertiser clients. Creative agencies would also not comment for fear…

Adding procurement and purchasing rigour into television advertising production

March 21, 2012

agency remuneration / compensation, agency solutions, strategic management, television & electronic production

…The selection of film directors Why is a particular director / film company the preferred supplier? In most cases the agency creative team have reviewed many directors’ reels and concluded…

How to fix agency or agency roster problems

August 31, 2018

agency remuneration / compensation, agency search & selection, interesting observations, marketing process optimisation, marketing procurement

…getting the implementation right is essential. TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster and understand its strengths and weaknesses to improve your performance. Learn more…

Not all client agency relationships are the same

September 16, 2011

marketing process optimisation

…Difficulty in maintaining brand consistency 5. Overall inefficient use of resources internally and externally The traditional procurement approach has been to collect these into panels based on capabilities, which as…

Why the buying exercise is flawed in a media pitch, especially during the COVID-19 pandemic

September 21, 2020

agency search & selection, marketing procurement, media planning & buying

…Then there is spend which is not addressable in the context of the contract. That is, the supplier contract has a media spend component which the supplier cannot control or…

Marc Prichard, the low creative ratio at your agencies is not their fault, it’s yours

April 13, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, strategic management

…just that; getting their house in order internally and externally before exploring what could be. While I am sure Marc Pritchard has enough people offering him help, perhaps we can…

« Previous Page Next Page »

Search

Too many agencies on the roster? Or marketers doing too much with too little?

A blueprint for reducing your advertising production costs

25 May 2016

How Procurement is becoming customer focused

Managing Marketing – The state of marketing procurement

Procurement panels do not always deliver on their promise

April 2005

Why media agency pitches end up all about the price

Publicity – February 2014

Adding procurement and purchasing rigour into television advertising production

How to fix agency or agency roster problems

Not all client agency relationships are the same

Why the buying exercise is flawed in a media pitch, especially during the COVID-19 pandemic

Marc Prichard, the low creative ratio at your agencies is not their fault, it’s yours

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

When advertising agency people jump the fence to the advertiser side

Why agencies need to be as choosy about the clients they pitch or pass on

Why your tender process should be about looking for the right agency, not the best agency