Global Marketing
Management Consultants

Search

Value based agency remuneration considerations for direct response and retail advertisers

January 27, 2012

agency remuneration / compensation, agency solutions, customer relationship management, strategic management

…on database customer analytics generated significantly higher ROI for the retailer and the supplier. The problem now was that the suppliers wanted to move more of their funds from the…

Managing Marketing: The transformation of the client / agency ecosystem

July 22, 2016

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, podcasts

…time. Bruno: Toujours très sympathique. Darren: Merci! And we’ll speak soon! Bruno: Sounds good. TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and…

Managing Marketing Costs for 2020

June 1, 2020

agency remuneration / compensation, agency solutions, marketing process optimisation, return on investment

…agency will probably say yes. Our Strategic Supplier Alignment service helps you to untangle your supplier roster and understand its strengths and weaknesses to improve your performance. Learn more here…

Managing Marketing: The expanding role of the media agency in marketing

September 23, 2016

agency search & selection, agency solutions, data & direct marketing, interesting observations, marketing procurement, media planning & buying, podcasts, return on investment, social media & digital marketing, strategic management

…and I’ll call in when I do. Mat: Yeah great to see you. Thanks Darren. TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster, understand its strengths…

What is more important – Scoring performance? Measuring relationship? Or Collaboration and Alignment?

December 13, 2010

Evalu8ing - Relationship Performance Monitoring

…180º assessment. In figure 2 above Group 1 is evaluating Group 2 and Group 2 is evaluating Group 1. 3. Multi dimensional relationship monitoring – Where the performance of a…

A blueprint for reducing your advertising production costs

October 28, 2011

agency remuneration / compensation, agency solutions, marketing process optimisation, print production, television & electronic production

…to poor supplier management, rather than naked greed on behalf of the suppliers. Of course, this does not mean there are no longer sharks in the advertising waters, it just…

25 May 2016

May 26, 2016

…It’s a great way of fleshing out information from a supplier, but also a way of determining someone’s actual capability and level of knowledge. So read on and discover what…

December 2014

January 12, 2015

…this Month In December, here is how we, at TrinityP3, helped our clients solve their marketing problems: Creative Supplier Selection Process for an FMCG giant Media Supplier Search for a…

Why the agency pitch is no longer good corporate governance

December 9, 2019

agency remuneration / compensation, agency search & selection, marketing procurement

…Commercial Review and you can read more on this here TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Find out…

Corrupt and illegal advertising production practices in advertising agencies?

January 9, 2017

agency remuneration / compensation, marketing procurement, television & electronic production

…from their clients. The use of Check Quotes As The Wall Street Journal points out some agencies ask their regular suppliers for a “Check Quote” and even tell the supplier…

Too many agencies on the roster? Or marketers doing too much with too little?

September 30, 2016

agency remuneration / compensation, agency search & selection, interesting observations, marketing process optimisation, marketing procurement, strategic management

…to the business. Identify and appoint the resources you need both internally and externally to deliver that strategy, no more and no less. Make a small allocation in the marketing…

Newsletter – Nov 2014

November 20, 2014

…Negotiation for a major charity Agency Benchmarking for a pharmaceutical giant TVC Production Assessment for an FMCG company Strategic Supplier Alignment Process for an educational institution Agency Search and Selection…

Agency & Roster

April 23, 2015

…& Supplier Search &/or Selection (How to look for and select the right agency or marketing supplier) Looking for a new creative agency? Or a new specialist agency? Looking to…

Managing Marketing – The state of marketing procurement

April 1, 2016

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing procurement, podcasts

…with procurement people, so I have been a procurement person on the other side of the fence. Then you go on the supplier’s side which was such an eye opener….

How to choose a great printer

September 6, 2006

print production

…does this printer look like? We believe you should be looking for the following three qualities in your approved print supplier. 1. Customer service 2. Established organization …

« Previous Page Next Page »

Search

Value based agency remuneration considerations for direct response and retail advertisers

Managing Marketing: The transformation of the client / agency ecosystem

Managing Marketing Costs for 2020

What is more important – Scoring performance? Measuring relationship? Or Collaboration and Alignment?

A blueprint for reducing your advertising production costs

25 May 2016

December 2014

Why the agency pitch is no longer good corporate governance

Corrupt and illegal advertising production practices in advertising agencies?

Too many agencies on the roster? Or marketers doing too much with too little?

Newsletter – Nov 2014

Agency & Roster

Managing Marketing – The state of marketing procurement

How to choose a great printer

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

Value-based, cost-based, pricing-based, and performance-based agency fees – bring it on

The 90-day plan to deliver your revamped 2021 marketing approach?

Managing Marketing: People Powered Growth