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How Procurement is becoming customer focused

August 9, 2013

industry news & trends, marketing procurement, strategic management

…that have had direct dealings with procurement managers may have occasionally perceived a certain lack of customer focus from time to time. Maybe a myopia on cost, plenty of supplier…

The dangers of piggybacking the Government’s environmental policy

November 11, 2013

green marketing & sustainability, industry news & trends, interesting observations, marketing process optimisation, strategic management

…environmental area to ensure long-term survival. Corporates that wish to be competitive in 10-15 years time have to have a robust sustainability plan. That includes bringing their long-term business partners…

Media Agency Remuneration Assessment

June 8, 2017

…Solutions here Find all the TrinityP3 Solutions & Services here FURTHER READING Read more on Media Agency Remuneration Assessment here Hear more on Media Remuneration Assessments from a TrinityP3 expert….

Supplier & Agency Contract Reviews

April 23, 2015

(How to review your agency contracts to reduce risk and boost performance) Do you have contracts in place with all of your agencies and marketing services suppliers? Have you recently…

5 ways you could be greenwashing the climate without knowing it

September 23, 2020

green marketing & sustainability, industry news & trends, marketing procurement

…and images of nature and sustainability. BP is one of the world’s biggest polluters but its logo looks like a flower. The Minerals Council of Australia’s ‘climate action plan’ has…

Managing Marketing: Marketing and Advertising Doing Good

May 29, 2020

green marketing & sustainability, interesting observations, marketing procurement, Podcasts, strategic management

…Facebook at all and the environment did not mean anything here in the US and was already present in Europe. When you talked about sustainability, people didn’t know what you…

Has Australia moved from environmental trailblazer to carbon pariah?

June 9, 2014

green marketing & sustainability, industry news & trends, strategic management

…to grab the reins in the environmental area to ensure long-term survival. Corporates that wish to be competitive in 10-15 years time have to have a robust sustainability plan. That…

The environmental impacts of in-store advertising

September 16, 2020

green marketing & sustainability, industry news & trends, marketing procurement, print production, television & electronic production

…it does not sit comfortably within a business’s normal operational boundary. It is also not as easy to capture meaningful data from external activities, as the company does not have…

Regenerative design of business and organisations with living systems principles

August 12, 2020

green marketing & sustainability, interesting observations, marketing process optimisation, strategic management

…that machines can’t. In nature, things function effectively without any external inputs or daily maintenance. When we study any living system, we recognise a level of function, complexity, diversity, and…

Re-drafting the actor’s / talent agreement / contract – Case study

June 5, 2010

case studies, public sector

…as an index to Australia’s GDP per head of population, based on the IMF data. Timeline: The process involved consulting with external and internal lawyers and took 3 months from…

Is Evalu8ing the right relationship measurement tool for me?

August 17, 2012

Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management

Evalu8ing lets you measure, manage and maximise the potential of your organisational resources and relationships. WHAT do you want to measure? If the resources you manage, both internally and externally,…

How to save $650,000 in 2013 with a change in attitude

January 25, 2013

agency solutions, interesting observations, marketing process optimisation, return on investment, strategic management

…Your Manager? Or is it YOU? Marketers, how many arguments did you have with your agencies last year? And how many arguments did you have with internal stakeholders? It’s strange…

How much time does it take to run an agency pitch?

November 23, 2010

agency search & selection

…can take between 360 – 600 hours of internal head hour time across marketing and procurement. The longer it drags on the higher the number of hours. The more people…

Strategically aligning your media suppliers to your overall communications requirements

March 30, 2012

agency solutions, marketing process optimisation, media planning & buying, social media & digital marketing, strategic management

…more traditional roles. Breaking It Down Along with internal specialisation, there are the specialist ‘consultancies’ that concentrate in very specific disciplines and work alongside the more traditional media agency structure….

How to manage your television advertising production costs

July 13, 2012

agency solutions, strategic management, television & electronic production

…estimates are often long, detailed and confusing, making assessment difficult while agency estimates often provide no significant insight or transparency in their brevity. There are an increasing number of production…

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Search

How Procurement is becoming customer focused

The dangers of piggybacking the Government’s environmental policy

Media Agency Remuneration Assessment

Supplier & Agency Contract Reviews

5 ways you could be greenwashing the climate without knowing it

Managing Marketing: Marketing and Advertising Doing Good

Has Australia moved from environmental trailblazer to carbon pariah?

The environmental impacts of in-store advertising

Regenerative design of business and organisations with living systems principles

Re-drafting the actor’s / talent agreement / contract – Case study

Is Evalu8ing the right relationship measurement tool for me?

How to save $650,000 in 2013 with a change in attitude

How much time does it take to run an agency pitch?

How to manage your television advertising production costs

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