Global Marketing
Management Consultants

Search

Not all client agency relationships are the same

September 16, 2011

…Difficulty in maintaining brand consistency 5. Overall inefficient use of resources internally and externally The traditional procurement approach has been to collect these into panels based on capabilities, which as…

Publicity – February 2014

November 11, 2014

…future from TrinityP3’s move to create a “preferred supplier” roster of production companies which creative agencies have to use for advertiser clients. Creative agencies would also not comment for fear…

Why media agency pitches end up all about the price

December 2, 2019

agency remuneration / compensation, agency search & selection, marketing procurement

…but more effective would be to use the tender process either to select new supplier capabilities as required, or to replace a supplier relationship that is beyond repair. There are…

How Procurement is becoming customer focused

August 9, 2013

industry news & trends, marketing procurement, strategic management

…& research, including design & development, through to research & testing, business cases & pricing and all promotional planning. But Marketing would not manage engineering or operations, sourcing & supply…

Media Agency Search &/or Selection

April 23, 2015

…Supplier Search &/or Selection here Go back to all the Media Performance Solutions here Find all the TrinityP3 Solutions & Services here FURTHER READING Media agencies and Media Suppliers can…

Six reasons why you may have many more agencies and suppliers than you need

September 22, 2017

agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…suppliers. Let me deal with the first response and then expand on the second in the observation points below. First off, when we talk about rosters we are not simply…

Adding procurement and purchasing rigour into television advertising production

March 21, 2012

agency remuneration / compensation, agency solutions, strategic management, television & electronic production

…The selection of film directors Why is a particular director / film company the preferred supplier? In most cases the agency creative team have reviewed many directors’ reels and concluded…

April 2005

October 26, 2014

…particular director / film company the preferred supplier? In most cases the agency creative team have reviewed many directors’ reels and concluded that this director is the right one for…

Procurement panels do not always deliver on their promise

March 4, 2011

agency remuneration / compensation, agency search & selection

…was to drive reduction in suppliers and negotiate increased economies of scale. The outcome was five panels or services “buckets” of similar suppliers with 2 – 3 suppliers in each…

How to fix agency or agency roster problems

August 31, 2018

agency remuneration / compensation, agency search & selection, interesting observations, marketing process optimisation, marketing procurement

…getting the implementation right is essential. TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster and understand its strengths and weaknesses to improve your performance. Learn more…

Why the buying exercise is flawed in a media pitch, especially during the COVID-19 pandemic

September 21, 2020

agency search & selection, marketing procurement, media planning & buying

…Then there is spend which is not addressable in the context of the contract. That is, the supplier contract has a media spend component which the supplier cannot control or…

Marc Prichard, the low creative ratio at your agencies is not their fault, it’s yours

April 13, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, strategic management

…just that; getting their house in order internally and externally before exploring what could be. While I am sure Marc Pritchard has enough people offering him help, perhaps we can…

The dangers of piggybacking the Government’s environmental policy

November 11, 2013

green marketing & sustainability, industry news & trends, interesting observations, marketing process optimisation, strategic management

…environmental area to ensure long-term survival. Corporates that wish to be competitive in 10-15 years time have to have a robust sustainability plan. That includes bringing their long-term business partners…

Media Agency Remuneration Assessment

June 8, 2017

…Solutions here Find all the TrinityP3 Solutions & Services here FURTHER READING Read more on Media Agency Remuneration Assessment here Hear more on Media Remuneration Assessments from a TrinityP3 expert….

« Previous Page Next Page »

Search

Not all client agency relationships are the same

Publicity – February 2014

Why media agency pitches end up all about the price

How Procurement is becoming customer focused

Media Agency Search &/or Selection

Six reasons why you may have many more agencies and suppliers than you need

Adding procurement and purchasing rigour into television advertising production

April 2005

Procurement panels do not always deliver on their promise

How to fix agency or agency roster problems

Why the buying exercise is flawed in a media pitch, especially during the COVID-19 pandemic

Marc Prichard, the low creative ratio at your agencies is not their fault, it’s yours

The dangers of piggybacking the Government’s environmental policy

Media Agency Remuneration Assessment

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

Value-based, cost-based, pricing-based, and performance-based agency fees – bring it on

The 90-day plan to deliver your revamped 2021 marketing approach?

Managing Marketing: People Powered Growth