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Managing Marketing: Sports Marketing

August 27, 2021

interesting observations, marketing process optimisation, podcasts, strategic management

…assessment and debate both internally in organisations and across the industry. And in terms of the role data should play in marketing. There’s conflicting opinions about the effect of data…

Managing Marketing: The transformation of the client / agency ecosystem

July 22, 2016

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, podcasts

…time. Bruno: Toujours très sympathique. Darren: Merci! And we’ll speak soon! Bruno: Sounds good. TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and…

Value based agency remuneration considerations for direct response and retail advertisers

January 27, 2012

agency remuneration / compensation, agency solutions, customer relationship management, strategic management

…on database customer analytics generated significantly higher ROI for the retailer and the supplier. The problem now was that the suppliers wanted to move more of their funds from the…

How to get more value from your media agency

February 29, 2016

agency search & selection, agency solutions, industry news & trends, interesting observations, marketing process optimisation

…such evolution within your organisation – or at least, open to considering it. Our TrinityP3 Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and weaknesses,…

Why every agency village usually has an idiot

January 25, 2016

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, interesting observations, marketing process optimisation

…diversified roster of specialist agencies also means more management of agencies, marketers and stakeholders, not the same or less. TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier…

September 2011

December 12, 2018

…access the information resources present by their role, with specific access for: 1. Marketers & Advertisers 2. Procurement & Sourcing 3. Agencies & Suppliers TrinityP3 founder, Darren Woolley said “With…

Managing Marketing Costs for 2020

June 1, 2020

agency remuneration / compensation, agency solutions, marketing process optimisation, return on investment

…agency will probably say yes. Our Strategic Supplier Alignment service helps you to untangle your supplier roster and understand its strengths and weaknesses to improve your performance. Learn more here…

Common mistakes made when preparing a scope of work for the agency

August 18, 2021

agency remuneration / compensation, marketing procurement

…the marketing process. He is considered a global thought leader in optimizing marketing productivity and performance across marketing agencies and supplier rosters. We have written extensively about developing a scope…

Most 360º client agency relationship systems are misleading

October 14, 2011

agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring

…parties ability to “do their job”. Then the confusion arises with the supposed 360˚ system in the third model (two-way performance with self assessment & gap analysis). These are commercial…

8 ‘Less Obvious’ Reasons Why Agencies Lose Pitches

May 26, 2017

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations

…process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment, to help you find the right agency supplier. Why do you need this service? Learn more here…

June 2006/2

October 24, 2014

…Agency supplier or partner – November 2004Edition 28 – TV Budget Control – November 2004Edition 27 – Media Tools – August 2004Edition 26 – TV & Print Costs – July…

Who are the real victims in the lack of transparency in advertising production?

May 9, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement, resource rate calculator, television & electronic production

…a robust procurement process in the selection of production suppliers, including a transparent cost assessment and negotiation process can deliver significant savings. You can find out more in our free…

March 2006/2

October 24, 2014

…Prior to this assessment, the agency’s estimate to produce the concept had been $400K , based upon the client’s budget and previous production spends. Had P3TV not been involved, the…

February 2004/2

October 26, 2014

…to the advantages and risks, contact P3TV for a full 48-hour assessment of the proposed production. test p3tv on-line for yourself Want to try out the P3TV benchmark application for…

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Managing Marketing: Sports Marketing

Managing Marketing: The transformation of the client / agency ecosystem

Value based agency remuneration considerations for direct response and retail advertisers

How to get more value from your media agency

Why every agency village usually has an idiot

September 2011

Managing Marketing Costs for 2020

Common mistakes made when preparing a scope of work for the agency

Most 360º client agency relationship systems are misleading

8 ‘Less Obvious’ Reasons Why Agencies Lose Pitches

June 2006/2

Who are the real victims in the lack of transparency in advertising production?

March 2006/2

February 2004/2

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