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The environmental impacts of in-store advertising

September 16, 2020

green marketing & sustainability, industry news & trends, marketing procurement, print production, television & electronic production

…it does not sit comfortably within a business’s normal operational boundary. It is also not as easy to capture meaningful data from external activities, as the company does not have…

Regenerative design of business and organisations with living systems principles

August 12, 2020

green marketing & sustainability, interesting observations, marketing process optimisation, strategic management

…that machines can’t. In nature, things function effectively without any external inputs or daily maintenance. When we study any living system, we recognise a level of function, complexity, diversity, and…

Re-drafting the actor’s / talent agreement / contract – Case study

June 5, 2010

case studies, public sector

…as an index to Australia’s GDP per head of population, based on the IMF data. Timeline: The process involved consulting with external and internal lawyers and took 3 months from…

Is Evalu8ing the right relationship measurement tool for me?

August 17, 2012

Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management

Evalu8ing lets you measure, manage and maximise the potential of your organisational resources and relationships. WHAT do you want to measure? If the resources you manage, both internally and externally,…

How to save $650,000 in 2013 with a change in attitude

January 25, 2013

agency solutions, interesting observations, marketing process optimisation, return on investment, strategic management

…Your Manager? Or is it YOU? Marketers, how many arguments did you have with your agencies last year? And how many arguments did you have with internal stakeholders? It’s strange…

How much time does it take to run an agency pitch?

November 23, 2010

agency search & selection

…to pitching that can save you time and all of the costs associated with a pitch. To find out more download our Marketing Services Supplier Search & Selection Presentation here….

Strategically aligning your media suppliers to your overall communications requirements

March 30, 2012

agency solutions, marketing process optimisation, media planning & buying, social media & digital marketing, strategic management

…more traditional roles. Breaking It Down Along with internal specialisation, there are the specialist ‘consultancies’ that concentrate in very specific disciplines and work alongside the more traditional media agency structure….

How to manage your television advertising production costs

July 13, 2012

agency solutions, strategic management, television & electronic production

…estimates are often long, detailed and confusing, making assessment difficult while agency estimates often provide no significant insight or transparency in their brevity. There are an increasing number of production…

Newsletter 20 January 2021

February 9, 2021

…here . Have your say on 2021 How is 2021 looking for you? Have your say in our industry poll here Bringing diversity, inclusion, philanthropy and environmental sustainability to the…

Six ways TrinityP3 provides value to procurement teams in marketing

November 11, 2020

marketing procurement, strategic management

…‘Procurement and Sourcing’. The other two are ‘Marketers and Advertisers’ and ‘Agencies and Marketing Suppliers’. The P3 stands for helping people achieve commercial purpose through the creative process. In this…

Managing Marketing: Covid-19 And The Importance Of Leadership And Resilience

April 8, 2020

industry news & trends, podcasts

…and disrupted work arrangements, leadership and resilience is key to ensuring the sustainability and performance of organisations. Kylee shares practical approaches she had honed in her coaching practice with individuals,…

Managing Marketing: The Psychology Of Brand Language Using Artificial Intelligence

October 30, 2020

industry news & trends, marketing process optimisation, podcasts

…Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast and Amazon Podcasts (the USA, UK, Germany & Japan only) Transcription: Anton: Welcome to Managing Marketing, a weekly podcast where we sit down…

Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 3

February 28, 2018

agency remuneration / compensation, agency solutions, industry news & trends

…front. Then there is the internal policy, which says, ‘in the agency, for every one of our clients; we will require each account head to document, track and measure scopes…

Is it important that your agencies reflect your corporate values?

August 6, 2020

…the world at large. Values such as equality – leading to cultural and gender diversity and inclusion. Environmental sustainability – to minimise the impact on nature and encourage species diversity….

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Search

The environmental impacts of in-store advertising

Regenerative design of business and organisations with living systems principles

Re-drafting the actor’s / talent agreement / contract – Case study

Is Evalu8ing the right relationship measurement tool for me?

How to save $650,000 in 2013 with a change in attitude

How much time does it take to run an agency pitch?

How to manage your television advertising production costs

Newsletter 20 January 2021

Six ways TrinityP3 provides value to procurement teams in marketing

Managing Marketing: Covid-19 And The Importance Of Leadership And Resilience

Managing Marketing: The Psychology Of Brand Language Using Artificial Intelligence

Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 3

Is it important that your agencies reflect your corporate values?

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