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Simplify the complexity of all your marketing activity

July 1, 2019

…on bigger bets. It also identifies where there are requirements to bring in external specialist suppliers or agencies to assist and enhance current internal team skillsets and capabilities. The pay…

The importance of PURPOSE, PEOPLE and PROCESS in improving marketing PERFORMANCE

May 15, 2015

interesting observations, marketing process optimisation, marketing procurement, strategic management

…at hand. These resources are both internal and external. Aligning these various teams or groups to operate as one collaborative high performance team is the objective. But in doing so…

Digital and Technology alignment – Become an instant expert

March 19, 2018

agency solutions, customer relationship management, data & direct marketing, industry news & trends, media planning & buying, mobile marketing, return on investment, social media & digital marketing, strategic management

…analytics and insights team (or an external analytics team) are charged with delving into the mass of data to find the gold. It will be important to brief the teams…

Insights from the WFA Global Marketer Conference 2013

March 20, 2013

industry news & trends, interesting observations, marketing process optimisation, social media & digital marketing, strategic management

…Visa) Making one person responsible for Marketing and HR might seem strange, but could be a brilliant way of ensuring strong internal and external alignment to a core message. The…

Birds of a feather flock together: tips for engaging a new agency partner

July 13, 2016

agency search & selection, agency solutions, marketing process optimisation

…guilty by association is another saying which extends the birds of a feather concept but this time with negative overtones. The external observer will quickly associate your behaviours and thoughts…

The five universal principles of successful pitch management

July 17, 2013

agency remuneration / compensation, agency search & selection, marketing procurement, strategic management

…are usually worlds apart. That’s why we start by benchmarking the financial agreement in every pitch we run – an independent, external perspective that takes the heat and nonsense out…

Want better ideas? Stop killing your agency’s ideas at birth

March 27, 2019

agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, strategic management

…what’s your internal and external communication strategy (if needed)? Give a heads-up to other groups or departments so everyone knows what’s going on and if the worst does happen, be…

The ultimate guide to APAC marketing management consultants

May 6, 2013

agency remuneration / compensation, agency search & selection, data & direct marketing, marketing procurement, media planning & buying, mobile marketing, print production, social media & digital marketing, television & electronic production

…(sales; finance; executive; regional teams etc) and procurement to help maximise performance between internal teams and external suppliers/partners. Our focus is on improving processes; systems and attitudes to create environments…

Things to consider before going to pitch to select an agency

August 30, 2006

marketing process optimisation

…following the process. But the main cause of security risk is the large number of external suppliers that come and go through the various agencies during the pitch, such as…

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Search

Simplify the complexity of all your marketing activity

The importance of PURPOSE, PEOPLE and PROCESS in improving marketing PERFORMANCE

Birds of a feather flock together: tips for engaging a new agency partner

The five universal principles of successful pitch management

Want better ideas? Stop killing your agency’s ideas at birth

Things to consider before going to pitch to select an agency

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