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The importance of financial analysis in determining marketing priorities

February 1, 2017

agency remuneration / compensation, agency search & selection, marketing process optimisation, marketing procurement, media planning & buying, return on investment, strategic management

…is assessing and benchmarking the value of the marketing investment of our clients. This budget is spent with a range of external suppliers. These external suppliers include advertising, digital and…

Managing Marketing: The Twenty Year History Of TrinityP3 so far…

January 17, 2020

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing procurement, podcasts

…within marketing, which we’d already addressed externally so we were then being asked to do the same internally. Yes, you’re right, it started happening in that 3rd 5 years but…

Managing Marketing: Business Strategy Alignment In Brand Building

April 18, 2019

interesting observations, marketing process optimisation, podcasts, strategic management

…transformation strategies. That would be fair, wouldn’t it? Welcome. Nik & Dennis Thank you. Thank you. Nik: Thank you, Darren. Yes, if you need a short sentence for our company,…

The danger of making token pitch payments to agencies

February 4, 2013

agency search & selection, marketing procurement, strategic management

…agencies to prepare materials and incur external costs beyond what would be considered standard You are engaging a large number of agencies in the strategy / creative stage of the…

Managing Marketing: The essential role of business innovation beyond being a management fad

October 20, 2017

interesting observations, marketing process optimisation, podcasts, strategic management

…My experience is that I’ve never seen an organisation changed by someone externally trying to change it. External factors are the reasons that you should change but the change has…

Turning advertising production costs into financial assets

April 11, 2012

agency solutions, interesting observations, marketing process optimisation, print production, strategic management, television & electronic production

…suppliers and often reside in their control. Some suppliers are unwilling to provide copies of these to the advertiser, even if they are contracted to do so, because they see…

Advertising Carbon Offset Calculation – Case study

March 29, 2010

case studies, green marketing & sustainability

…were able to assist by using their cost effective measurement and assessment methodology and calculators to supply carbon emissions readings in all marketing channels. Process: TP3 carried out a review…

The five universal principles of successful pitch management

July 17, 2013

agency remuneration / compensation, agency search & selection, marketing procurement, strategic management

…are usually worlds apart. That’s why we start by benchmarking the financial agreement in every pitch we run – an independent, external perspective that takes the heat and nonsense out…

Want better ideas? Stop killing your agency’s ideas at birth

March 27, 2019

agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, strategic management

…what’s your internal and external communication strategy (if needed)? Give a heads-up to other groups or departments so everyone knows what’s going on and if the worst does happen, be…

The ultimate guide to APAC marketing management consultants

May 6, 2013

agency remuneration / compensation, agency search & selection, data & direct marketing, marketing procurement, media planning & buying, mobile marketing, print production, social media & digital marketing, television & electronic production

…(sales; finance; executive; regional teams etc) and procurement to help maximise performance between internal teams and external suppliers/partners. Our focus is on improving processes; systems and attitudes to create environments…

Digital and Technology alignment – Become an instant expert

March 19, 2018

agency solutions, customer relationship management, data & direct marketing, industry news & trends, media planning & buying, mobile marketing, return on investment, social media & digital marketing, strategic management

…analytics and insights team (or an external analytics team) are charged with delving into the mass of data to find the gold. It will be important to brief the teams…

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Search

The importance of financial analysis in determining marketing priorities

Managing Marketing: The Twenty Year History Of TrinityP3 so far…

Managing Marketing: Business Strategy Alignment In Brand Building

The danger of making token pitch payments to agencies

Managing Marketing: The essential role of business innovation beyond being a management fad

Turning advertising production costs into financial assets

Advertising Carbon Offset Calculation – Case study

The five universal principles of successful pitch management

Want better ideas? Stop killing your agency’s ideas at birth

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