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Marketing for universities: the need for smart marketing data

August 31, 2016

data & direct marketing, interesting observations, marketing process optimisation, strategic management

…you towards the right structure and mix of internal and external capability required to deliver on the approach above. We can help uncover spend areas that are hidden. And help…

Newsletter- May 2013

October 9, 2014

…Partner In this Issue » Engagement agreements custom fit » Why get all agencies in for a pitch Q&A? » Set budgets or pay the consequences » Events & Updates…

How to make your strategy stick with a strategic story

April 15, 2020

strategic management

…an internal story, or an external one … Stories have a tremendous capacity for adaptation. Another challenge faced by executives is the desire to only talk about what’s working well….

5 Different Ways Independent Agencies are Winning Corporate Clients

April 6, 2020

agency search & selection, agency solutions

…to your marketing agency 1. Internal Events. Big businesses will have lots of marketing-related problems for which they’re actively looking for solutions. This will be taking place daily. Numerous company…

Top 10 tips for renegotiating your agency remuneration

October 31, 2011

agency remuneration / compensation, agency solutions, Top 10

…time they will be assigned to your business. 3. The agency should provide you with a comprehensive schedule of fees, for their internal and external services, to be benchmarked against…

The City Model for structuring and managing your agency roster

August 28, 2013

agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, strategic management

…data analytics, strategy, media, retail activation, CRM, content creation etc. These can be internal resources or external resources. The placement of the suburbs is informed by the strategic value of…

238 million reasons to get digital agency search and selection right

August 24, 2012

agency search & selection, agency solutions, interesting observations, social media & digital marketing

…you manage Twitter? Is this an internal or external function? Do you have Social Media policies that support and enhance your Twitter activity? What’s the agency’s point of view on…

Losing pitches, part 2: a further 7 ‘less obvious’ reasons why agencies lose pitches

August 11, 2017

agency search & selection, agency solutions, interesting observations

…client up front, trying as best as possible to understand any local tensions, and presenting a global element in a balanced and flexible way. It also means, from an internal…

The hidden waste buried inside many agency retainer agreements

May 23, 2016

agency remuneration / compensation, interesting observations, marketing process optimisation, marketing procurement

…can include preparing competitive reports or industry reports, developing PowerPoint presentations for internal or external use, or providing training or delivering industry updates of research, on-boarding new marketing team members…

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Marketing for universities: the need for smart marketing data

Newsletter- May 2013

How to make your strategy stick with a strategic story

5 Different Ways Independent Agencies are Winning Corporate Clients

Top 10 tips for renegotiating your agency remuneration

The City Model for structuring and managing your agency roster

Losing pitches, part 2: a further 7 ‘less obvious’ reasons why agencies lose pitches

The hidden waste buried inside many agency retainer agreements

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