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Losing pitches, part 2: a further 7 ‘less obvious’ reasons why agencies lose pitches

August 11, 2017

agency search & selection, agency solutions, interesting observations

…client up front, trying as best as possible to understand any local tensions, and presenting a global element in a balanced and flexible way. It also means, from an internal…

The hidden waste buried inside many agency retainer agreements

May 23, 2016

agency remuneration / compensation, interesting observations, marketing process optimisation, marketing procurement

…can include preparing competitive reports or industry reports, developing PowerPoint presentations for internal or external use, or providing training or delivering industry updates of research, on-boarding new marketing team members…

Marketing for universities: the need for smart marketing data

August 31, 2016

data & direct marketing, interesting observations, marketing process optimisation, strategic management

…you towards the right structure and mix of internal and external capability required to deliver on the approach above. We can help uncover spend areas that are hidden. And help…

The five universal principles of successful pitch management

July 17, 2013

agency remuneration / compensation, agency search & selection, marketing procurement, strategic management

…are usually worlds apart. That’s why we start by benchmarking the financial agreement in every pitch we run – an independent, external perspective that takes the heat and nonsense out…

Birds of a feather flock together: tips for engaging a new agency partner

July 13, 2016

agency search & selection, agency solutions, marketing process optimisation

…guilty by association is another saying which extends the birds of a feather concept but this time with negative overtones. The external observer will quickly associate your behaviours and thoughts…

Simplify the complexity of all your marketing activity

July 1, 2019

marketing process optimisation

…on bigger bets. It also identifies where there are requirements to bring in external specialist suppliers or agencies to assist and enhance current internal team skillsets and capabilities. The pay…

5 reasons why advertisers paying for pitches will not work

February 9, 2015

agency search & selection, industry news & trends, marketing procurement

…for? With agencies reporting up to $100,000 in internal costs for some of the larger speculative creative pitches, is it the responsibility of the advertiser to compensate for this cost?…

Insights from the WFA Global Marketer Conference 2013

March 20, 2013

industry news & trends, interesting observations, marketing process optimisation, social media & digital marketing, strategic management

…Visa) Making one person responsible for Marketing and HR might seem strange, but could be a brilliant way of ensuring strong internal and external alignment to a core message. The…

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Search

Losing pitches, part 2: a further 7 ‘less obvious’ reasons why agencies lose pitches

The hidden waste buried inside many agency retainer agreements

Marketing for universities: the need for smart marketing data

The five universal principles of successful pitch management

Birds of a feather flock together: tips for engaging a new agency partner

Simplify the complexity of all your marketing activity

5 reasons why advertisers paying for pitches will not work

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