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Birds of a feather flock together: tips for engaging a new agency partner

July 13, 2016

agency search & selection, agency solutions, marketing process optimisation

…guilty by association is another saying which extends the birds of a feather concept but this time with negative overtones. The external observer will quickly associate your behaviours and thoughts…

238 million reasons to get digital agency search and selection right

August 24, 2012

agency search & selection, agency solutions, interesting observations, social media & digital marketing

…you manage Twitter? Is this an internal or external function? Do you have Social Media policies that support and enhance your Twitter activity? What’s the agency’s point of view on…

The hidden waste buried inside many agency retainer agreements

May 23, 2016

agency remuneration / compensation, interesting observations, marketing process optimisation, marketing procurement

…can include preparing competitive reports or industry reports, developing PowerPoint presentations for internal or external use, or providing training or delivering industry updates of research, on-boarding new marketing team members…

Losing pitches, part 2: a further 7 ‘less obvious’ reasons why agencies lose pitches

August 11, 2017

agency search & selection, agency solutions, interesting observations

…client up front, trying as best as possible to understand any local tensions, and presenting a global element in a balanced and flexible way. It also means, from an internal…

Simplify the complexity of all your marketing activity

July 1, 2019

marketing process optimisation

…on bigger bets. It also identifies where there are requirements to bring in external specialist suppliers or agencies to assist and enhance current internal team skillsets and capabilities. The pay…

Digital and Technology alignment – Become an instant expert

March 19, 2018

agency solutions, customer relationship management, data & direct marketing, industry news & trends, media planning & buying, mobile marketing, return on investment, social media & digital marketing, strategic management

…analytics and insights team (or an external analytics team) are charged with delving into the mass of data to find the gold. It will be important to brief the teams…

Things to consider before going to pitch to select an agency

August 30, 2006

marketing process optimisation

…following the process. But the main cause of security risk is the large number of external suppliers that come and go through the various agencies during the pitch, such as…

The City Model for structuring and managing your agency roster

August 28, 2013

agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, strategic management

…data analytics, strategy, media, retail activation, CRM, content creation etc. These can be internal resources or external resources. The placement of the suburbs is informed by the strategic value of…

Top 10 tips for renegotiating your agency remuneration

October 31, 2011

agency remuneration / compensation, agency solutions, Top 10

…time they will be assigned to your business. 3. The agency should provide you with a comprehensive schedule of fees, for their internal and external services, to be benchmarked against…

How to make your strategy stick with a strategic story

April 15, 2020

strategic management

…an internal story, or an external one … Stories have a tremendous capacity for adaptation. Another challenge faced by executives is the desire to only talk about what’s working well….

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Search

Birds of a feather flock together: tips for engaging a new agency partner

The hidden waste buried inside many agency retainer agreements

Losing pitches, part 2: a further 7 ‘less obvious’ reasons why agencies lose pitches

Simplify the complexity of all your marketing activity

Things to consider before going to pitch to select an agency

The City Model for structuring and managing your agency roster

Top 10 tips for renegotiating your agency remuneration

How to make your strategy stick with a strategic story

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