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Six ways TrinityP3 provides value to procurement teams in marketing

November 11, 2020

marketing procurement, strategic management

…‘Procurement and Sourcing’. The other two are ‘Marketers and Advertisers’ and ‘Agencies and Marketing Suppliers’. The P3 stands for helping people achieve commercial purpose through the creative process. In this…

Managing Marketing: The Psychology Of Brand Language Using Artificial Intelligence

October 30, 2020

industry news & trends, marketing process optimisation, podcasts

…Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast and Amazon Podcasts (the USA, UK, Germany & Japan only) Transcription: Anton: Welcome to Managing Marketing, a weekly podcast where we sit down…

Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 3

February 28, 2018

agency remuneration / compensation, agency solutions, industry news & trends

…front. Then there is the internal policy, which says, ‘in the agency, for every one of our clients; we will require each account head to document, track and measure scopes…

Is it important that your agencies reflect your corporate values?

August 6, 2020

…the world at large. Values such as equality – leading to cultural and gender diversity and inclusion. Environmental sustainability – to minimise the impact on nature and encourage species diversity….

How will marketing evolve in a carbon-constrained future?

September 11, 2018

…- Australia & New ZealandAPAC – Asia PacificEMEA – Europe, the Middle East and AfricaLATAM – Central & South AmericaNAFTA – USA, Canada & Mexico Your Industry (required) MarketerPocurementAgencyIndustry SupplierOther…

Managing Marketing: Business Strategy Alignment In Brand Building

April 18, 2019

interesting observations, marketing process optimisation, podcasts, strategic management

…transformation strategies. That would be fair, wouldn’t it? Welcome. Nik & Dennis Thank you. Thank you. Nik: Thank you, Darren. Yes, if you need a short sentence for our company,…

Managing Marketing: The Twenty Year History Of TrinityP3 so far…

January 17, 2020

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing procurement, podcasts

…within marketing, which we’d already addressed externally so we were then being asked to do the same internally. Yes, you’re right, it started happening in that 3rd 5 years but…

The danger of making token pitch payments to agencies

February 4, 2013

agency search & selection, marketing procurement, strategic management

…agencies to prepare materials and incur external costs beyond what would be considered standard You are engaging a large number of agencies in the strategy / creative stage of the…

The importance of financial analysis in determining marketing priorities

February 1, 2017

agency remuneration / compensation, agency search & selection, marketing process optimisation, marketing procurement, media planning & buying, return on investment, strategic management

…is assessing and benchmarking the value of the marketing investment of our clients. This budget is spent with a range of external suppliers. These external suppliers include advertising, digital and…

Turning advertising production costs into financial assets

April 11, 2012

agency solutions, interesting observations, marketing process optimisation, print production, strategic management, television & electronic production

…suppliers and often reside in their control. Some suppliers are unwilling to provide copies of these to the advertiser, even if they are contracted to do so, because they see…

Managing Marketing: The essential role of business innovation beyond being a management fad

October 20, 2017

interesting observations, marketing process optimisation, podcasts, strategic management

…fact the most effective change comes from the organisation itself. My experience is that I’ve never seen an organisation changed by someone externally trying to change it. External factors are…

Advertising Carbon Offset Calculation – Case study

March 29, 2010

case studies, green marketing & sustainability

…were able to assist by using their cost effective measurement and assessment methodology and calculators to supply carbon emissions readings in all marketing channels. Process: TP3 carried out a review…

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Search

Six ways TrinityP3 provides value to procurement teams in marketing

Managing Marketing: The Psychology Of Brand Language Using Artificial Intelligence

Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 3

Is it important that your agencies reflect your corporate values?

How will marketing evolve in a carbon-constrained future?

Managing Marketing: Business Strategy Alignment In Brand Building

Managing Marketing: The Twenty Year History Of TrinityP3 so far…

The danger of making token pitch payments to agencies

The importance of financial analysis in determining marketing priorities

Turning advertising production costs into financial assets

Managing Marketing: The essential role of business innovation beyond being a management fad

Advertising Carbon Offset Calculation – Case study

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