You searched for internal & external supplier sustainability assessment

Poor creative? Don’t blame the client as often the agency kills the idea

September 14, 2012

agency solutions, interesting observations, marketing process optimisation, strategic management

…They looked at what were the most common factors to kill creative ideas and the top 12 included: 1. Sold poorly Internally The client who has received the presentation, then…

Benchmarks

July 24, 2019

…Planning (incl Digital) Head of Planning & Investment Group Director of Planning & Investment Director of Planning & Investment Manager, Planning & Investment Assistant, Planning & Investment Search Keyword Research…

Managing Marketing: Agency Brands and the Need for Creative Leadership

August 14, 2020

agency search & selection, agency solutions, interesting observations, Podcasts

…TuneIn, Stitcher, Spotify and Apple Podcast. Transcription: Darren: Welcome to Managing Marketing. Today I’m chatting with Ben Welsh who is the Chief Creative Officer at Doyle, Dane & Bernbach here…

The client agency relationship – 5 things agencies hate hearing from clients

November 30, 2015

agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations

…our clients, if we aren’t objective. We do a lot of work with clients, through our Evalu8ing relationship evaluation process, through our Media Agency Transparency, Performance and Value assessments, and…

Do marketing silos hinder the effectiveness of your agencies?

October 3, 2016

agency solutions, interesting observations, marketing process optimisation, strategic management

…these factors are at play (and they always are in silo structures), the result is inevitably frustration across the agency-client relationship and internal frustrations at both the company and agency…

Can Procurement Fix Madison Avenue’s Mess?

March 27, 2017

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, strategic management

…internal agencies for creative executions and media planning. This further marginalises their agencies. Procurement, by contrast, has become more influential. Procurement’s focus on cost reduction has generated an endless list…

The #1 complex challenge and simple opportunity for business leaders

January 22, 2014

industry news & trends, marketing process optimisation, marketing procurement, return on investment, strategic management

…siloed a business becomes, the harder it is to create unity, consistency and simplicity. One impact of silos is that your roster of agency service suppliers can grow out of…

Managing Marketing: The need for the commercial management of marketing

November 11, 2016

interesting observations, marketing process optimisation, marketing procurement, Podcasts, return on investment, strategic management

…good luck with the future. Let’s stay in touch. Peter: Thanks very much. Our Marketing Structure Review service offers a comprehensive assessment of your internal structure. We deliver recommendations designed…

…could be removed from the agency estimate and that $30K could be cut from the client’s internal costs. For editing, agency travel costs for several overnight stays in an interstate…

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Poor creative? Don’t blame the client as often the agency kills the idea

Benchmarks

Managing Marketing: Agency Brands and the Need for Creative Leadership

The client agency relationship – 5 things agencies hate hearing from clients

Do marketing silos hinder the effectiveness of your agencies?

Can Procurement Fix Madison Avenue’s Mess?

The #1 complex challenge and simple opportunity for business leaders

Managing Marketing: The need for the commercial management of marketing

Technology Business Case Development

Marketing Performance

How to attend the shoot or edit without leaving the office

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