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Getting smart about a neglected part of marketing management

September 4, 2015

marketing process optimisation, print production, return on investment, strategic management

…be managed. This is because existing print suppliers are not necessarily the best placed to migrate an organisation to digital alternatives without investment in technology or skill set. And we…

How many agencies is too many when it comes to roster size?

August 9, 2017

agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, strategic management

…to be taken into consideration too. It is no longer enough to align your external; agency roster without carefully considering what capabilities should or are already in-house. Inheriting a bloated…

Is marketing procurement an investment or an insurance policy?

July 24, 2015

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, return on investment

…a financial model of the current structure and identifying internally (within the organisation) and externally (outside with third party suppliers) any excess, duplication, bottlenecks, waste and mismanagement. We look for…

A perfect match: Finding the best advertising agency

March 18, 2016

agency search & selection, agency solutions, podcasts

…there? Darren: I think a lot of this is when a marketing team or even the organisation are trying to fix problems by shooting the agency, shooting the external supplier….

January 2015

February 11, 2015

…drive their business. This means CMOs need to fundamentally understand the technology that supports their businesses, and make more informed decisions about recommendations from their IT teams, or external brand,…

Top 5 agency “no no’s” – No 2 – Undeclared commissions

September 25, 2006

television & electronic production

…an elaborate grab for margin and profit. This practice includes undeclared volume discounts with third party suppliers that encourage the agency to recommend or select one preferred supplier rather than…

ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 1

May 8, 2012

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation

…Worldwide. Through research and case studies developed between the WFA and SPIRE they have identified four stages of Procurement developing in the marketing category. Balanced Traditional Success Through External Partnerships…

3 smart ways to make decentralised marketing structures perform better

August 17, 2015

agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management

…construction company in rather more. And the benefits are huge. Tailoring the external supplier roster model Once you have established and agreed a uniform campaign development process, you are able…

Do marketing silos hinder the effectiveness of your agencies?

October 3, 2016

agency solutions, interesting observations, marketing process optimisation, strategic management

…these factors are at play (and they always are in silo structures), the result is inevitably frustration across the agency-client relationship and internal frustrations at both the company and agency…

How many billable hours are there in a year?

March 22, 2007

agency remuneration / compensation

…work time could they be productively and actively on your business. That is removing all the internal non billable meetings, toilet breaks, general non-business discussion, internal administration (like timesheets) etc,…

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Search

Getting smart about a neglected part of marketing management

How many agencies is too many when it comes to roster size?

Is marketing procurement an investment or an insurance policy?

A perfect match: Finding the best advertising agency

January 2015

Top 5 agency “no no’s” – No 2 – Undeclared commissions

ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 1

3 smart ways to make decentralised marketing structures perform better

Do marketing silos hinder the effectiveness of your agencies?

How many billable hours are there in a year?

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