Global Marketing
Management Consultants

Search

How many billable hours are there in a year?

March 22, 2007

…work time could they be productively and actively on your business. That is removing all the internal non billable meetings, toilet breaks, general non-business discussion, internal administration (like timesheets) etc,…

The client agency relationship – 5 things agencies hate hearing from clients

November 30, 2015

agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations

…our clients, if we aren’t objective. We do a lot of work with clients, through our Evalu8ing relationship evaluation process, through our Media Agency Transparency, Performance and Value assessments, and…

The #1 complex challenge and simple opportunity for business leaders

January 22, 2014

industry news & trends, marketing process optimisation, marketing procurement, return on investment, strategic management

…siloed a business becomes, the harder it is to create unity, consistency and simplicity. One impact of silos is that your roster of agency service suppliers can grow out of…

Do marketing silos hinder the effectiveness of your agencies?

October 3, 2016

agency solutions, interesting observations, marketing process optimisation, strategic management

…these factors are at play (and they always are in silo structures), the result is inevitably frustration across the agency-client relationship and internal frustrations at both the company and agency…

What is going on with advertising creative awards?

June 26, 2017

agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement

…industry like the D&AD Awards or One Show or the ADC Awards or the ADDYs. These organisations, like many other regional or local industry bodies, run award shows to recognise…

How To Manage The Politics of Agency Search

May 25, 2018

agency search & selection, interesting observations, marketing procurement

…sides. Keeping Up Appearances Adding an agency for appearances sake, just to appease a request internally or externally, wastes both the agency’s time and effort, and the time and effort…

How to Avoid The Biggest Client / Agency Relationship Killers

July 2, 2018

agency remuneration / compensation, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing procurement

…should actively seek an accurate and independent assessment of what their scope of work should cost in the current market before contemplating an agency change. Cost may be a sore…

Marketing Technology and its impact on Media Ethics and Transparency

February 24, 2017

agency remuneration / compensation, marketing procurement, media planning & buying

…been an exposed issue, such as with GroupM in 2014, the response was to hire independent auditors, adjust processes and re-write internal compliance. In Australia, the AANA has released extensive…

Managing Marketing: The need for the commercial management of marketing

November 11, 2016

interesting observations, marketing process optimisation, marketing procurement, Podcasts, return on investment, strategic management

…good luck with the future. Let’s stay in touch. Peter: Thanks very much. Our Marketing Structure Review service offers a comprehensive assessment of your internal structure. We deliver recommendations designed…

Industry Transparency Is a One-Way Mirror

May 31, 2017

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing procurement

…internal agencies, intellectual property disputes, project-based bidding and lengthened payment terms. Transparency is a wonderful all-inclusive term for these activities. Advertisers have made agency operations transparent – their organisations, salary…

How to attend the shoot or edit without leaving the office

November 7, 2016

industry news & trends, television & electronic production

…could be removed from the agency estimate and that $30K could be cut from the client’s internal costs. For editing, agency travel costs for several overnight stays in an interstate…

« Previous Page Next Page »

Search

How many billable hours are there in a year?

The client agency relationship – 5 things agencies hate hearing from clients

The #1 complex challenge and simple opportunity for business leaders

Do marketing silos hinder the effectiveness of your agencies?

What is going on with advertising creative awards?

How To Manage The Politics of Agency Search

How to Avoid The Biggest Client / Agency Relationship Killers

Marketing Technology and its impact on Media Ethics and Transparency

Managing Marketing: The need for the commercial management of marketing

Industry Transparency Is a One-Way Mirror

How to attend the shoot or edit without leaving the office

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

The strategic value of packaging design

Managing Marketing: Strategy And Leadership In A Crisis

Building Profitable Customer Relationships – it’s a case of ‘Back to the Future’!

‘Non-proactive’ is a major factor in wanting to change agencies. But what does it really mean?