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How to avoid headaches when preparing for an agency search

September 24, 2018

agency search & selection, agency solutions

…do you plan to manage your next agency search? TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Learn more here…

March 2016

March 17, 2016

…asked TrinityP3 to help with issues they were having in the following areas: Agency Search and Selection for a large hotel chain Roster modeling, remuneration terms and internal process guidance…

Industry Transparency Is a One-Way Mirror

May 31, 2017

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing procurement

…internal agencies, intellectual property disputes, project-based bidding and lengthened payment terms. Transparency is a wonderful all-inclusive term for these activities. Advertisers have made agency operations transparent – their organisations, salary…

How to know if you need to pitch your agency

November 20, 2017

agency remuneration / compensation, agency search & selection, agency solutions

…is the best way to frame your pitching decisions. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Learn more here…

Reading between the lines of the AANA/Adnews Interview

August 24, 2016

agency remuneration / compensation, industry news & trends, interesting observations, media planning & buying

…behavioural change. Finally, after over six weeks of careful consideration and extensive internal discussion, Matt Tapper and Sunita Gloster of the AANA broke cover and were interviewed by AdNews last…

Will your silo based approach turn you into the next Kodak?

September 2, 2016

interesting observations, marketing process optimisation, strategic management

…comprehensive assessment of your internal structure. We deliver recommendations designed to optimise performance via the alignment of your marketing structure with the strategic focus and commercial purpose of your organisation….

How to reduce the risks associated with your agency search

October 21, 2019

agency search & selection, marketing procurement

…take the guesswork out of your next agency search? TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Learn more here…

What is going on with advertising creative awards?

June 26, 2017

agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement

…showing off your profits can really annoy your customers. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Learn more here…

Managing Marketing: Advertising agency new business successes and failures

September 21, 2018

agency search & selection, agency solutions, interesting observations, Podcasts, strategic management

…is a bit controversial but who’s your favourite agency? TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Learn more here…

How to strategically align an existing team

May 20, 2016

marketing process optimisation, strategic management

…company. Using a team of industry experts, we assess a company’s situation from many angles both internally and externally, and while the outcomes may vary between companies, the approach we…

Marketing Technology and its impact on Media Ethics and Transparency

February 24, 2017

agency remuneration / compensation, marketing procurement, media planning & buying

…been an exposed issue, such as with GroupM in 2014, the response was to hire independent auditors, adjust processes and re-write internal compliance. In Australia, the AANA has released extensive…

Dual approach to improved agency roster performance – Case study

September 25, 2014

case studies

…marketing function, responsible for the engagement and management of the agencies. The approach was to undertake a qualitative assessment of this ecosystem using the Evalu8ing process to assess how each…

A great pitch has hallmarks – not scratch marks

December 3, 2018

agency search & selection, agency solutions

…the scratch marks of a poorly run pitch process. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Learn more here…

How to Avoid The Biggest Client / Agency Relationship Killers

July 2, 2018

agency remuneration / compensation, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing procurement

…should actively seek an accurate and independent assessment of what their scope of work should cost in the current market before contemplating an agency change. Cost may be a sore…

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Search

How to avoid headaches when preparing for an agency search

March 2016

Industry Transparency Is a One-Way Mirror

How to know if you need to pitch your agency

Reading between the lines of the AANA/Adnews Interview

Will your silo based approach turn you into the next Kodak?

How to reduce the risks associated with your agency search

What is going on with advertising creative awards?

Managing Marketing: Advertising agency new business successes and failures

How to strategically align an existing team

Marketing Technology and its impact on Media Ethics and Transparency

Dual approach to improved agency roster performance – Case study

A great pitch has hallmarks – not scratch marks

How to Avoid The Biggest Client / Agency Relationship Killers

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