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A great pitch has hallmarks – not scratch marks

December 3, 2018

agency search & selection, agency solutions

…pitch has gone well, your feedback should be reasonably consistent across all stakeholders. In addition to your internal stakeholders, consider those agencies that were rejected along the way. All marketers…

Technology Business Case Development

June 8, 2017

…within the organisation Providing an assessment of the requirements of the business case including requirements across structure, resource, training, implementation etc. Independently assessing your marketing technology business case to identify…

Dual approach to improved agency roster performance – Case study

September 25, 2014

case studies

…marketing function, responsible for the engagement and management of the agencies. The approach was to undertake a qualitative assessment of this ecosystem using the Evalu8ing process to assess how each…

Marketing Performance

April 23, 2015

…assessment of your marketing strategy) How robust is your marketing strategy? Does it leverage the latest opportunities available? Your marketing strategy defines the marketing requirements and objectives. But in an…

How to know if you need to pitch your agency

November 20, 2017

agency remuneration / compensation, agency search & selection, agency solutions

…IP, disruption to your BAU communications, internal stress and diversion of resource, and the risk of ‘new relationships with the same problems’ are all challenges associated with making the decision…

Managing Marketing: Advertising agency new business successes and failures

September 21, 2018

agency search & selection, agency solutions, interesting observations, Podcasts, strategic management

…are focused on brand and growth. And the agencies that understand that and help the marketers elevate their own position internally are the ones that are blitzing it. Darren: The…

March 2016

March 17, 2016

…asked TrinityP3 to help with issues they were having in the following areas: Agency Search and Selection for a large hotel chain Roster modeling, remuneration terms and internal process guidance…

Reading between the lines of the AANA/Adnews Interview

August 24, 2016

agency remuneration / compensation, industry news & trends, interesting observations, media planning & buying

…behavioural change. Finally, after over six weeks of careful consideration and extensive internal discussion, Matt Tapper and Sunita Gloster of the AANA broke cover and were interviewed by AdNews last…

How to strategically align an existing team

May 20, 2016

marketing process optimisation, strategic management

…company. Using a team of industry experts, we assess a company’s situation from many angles both internally and externally, and while the outcomes may vary between companies, the approach we…

How to reduce the risks associated with your agency search

October 21, 2019

agency search & selection, marketing procurement

…there internal politics or biases that you wouldn’t discuss in front of all agencies that might influence a final decision? So, be honest with yourself and within your organisation –…

Will your silo based approach turn you into the next Kodak?

September 2, 2016

interesting observations, marketing process optimisation, strategic management

…comprehensive assessment of your internal structure. We deliver recommendations designed to optimise performance via the alignment of your marketing structure with the strategic focus and commercial purpose of your organisation….

Is the structure of your marketing team hindering its success?

July 4, 2018

interesting observations, marketing process optimisation, return on investment, strategic management

…they won’t. TrinityP3’s Marketing Structure Review service offers a comprehensive assessment of your internal structure. We deliver recommendations designed to optimise performance via the alignment of your marketing structure with…

Pitch etiquette for clients and agencies

October 26, 2018

agency search & selection, agency solutions

…included for good reason – to keep the evaluation process fair, to work within internal guidelines and / or work within best practices. Breaking those guidelines or terms sends the…

How to avoid headaches when preparing for an agency search

September 24, 2018

agency search & selection, agency solutions

…and manage their own internal organisational structures. What’s a fair price? Before you choose an agency, you need to understand the market from a financial perspective. One of the most…

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Search

A great pitch has hallmarks – not scratch marks

Technology Business Case Development

Dual approach to improved agency roster performance – Case study

Marketing Performance

How to know if you need to pitch your agency

Managing Marketing: Advertising agency new business successes and failures

March 2016

Reading between the lines of the AANA/Adnews Interview

How to strategically align an existing team

How to reduce the risks associated with your agency search

Will your silo based approach turn you into the next Kodak?

Is the structure of your marketing team hindering its success?

Pitch etiquette for clients and agencies

How to avoid headaches when preparing for an agency search

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