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A perfect match: Finding the best advertising agency

March 18, 2016

agency search & selection, agency solutions, podcasts

…there? Darren: I think a lot of this is when a marketing team or even the organisation are trying to fix problems by shooting the agency, shooting the external supplier….

How many agencies is too many when it comes to roster size?

August 9, 2017

agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, strategic management

…to be taken into consideration too. It is no longer enough to align your external; agency roster without carefully considering what capabilities should or are already in-house. Inheriting a bloated…

7 New Year’s disciplines for Marketers managing Agencies

January 8, 2014

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, strategic management

…work to date. This includes looking at what has been produced, the resources required and the associated costs. Ideally you would look at this both internally and externally as increasingly…

ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 1

May 8, 2012

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation

…Worldwide. Through research and case studies developed between the WFA and SPIRE they have identified four stages of Procurement developing in the marketing category. Balanced Traditional Success Through External Partnerships…

Getting smart about a neglected part of marketing management

September 4, 2015

marketing process optimisation, print production, return on investment, strategic management

…be managed. This is because existing print suppliers are not necessarily the best placed to migrate an organisation to digital alternatives without investment in technology or skill set. And we…

Top 5 agency “no no’s” – No 2 – Undeclared commissions

September 25, 2006

television & electronic production

…an elaborate grab for margin and profit. This practice includes undeclared volume discounts with third party suppliers that encourage the agency to recommend or select one preferred supplier rather than…

Leo Burnett Pay Up to the US Government for Alleged Over Billing

January 7, 2009

agency remuneration / compensation, public sector

…time to perform the service. 3. All external and third party costs should be at net – that is no mark up or commission and when invoiced a copy of…

3 smart ways to make decentralised marketing structures perform better

August 17, 2015

agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management

…construction company in rather more. And the benefits are huge. Tailoring the external supplier roster model Once you have established and agreed a uniform campaign development process, you are able…

January 2015

February 11, 2015

…drive their business. This means CMOs need to fundamentally understand the technology that supports their businesses, and make more informed decisions about recommendations from their IT teams, or external brand,…

Add your voice to the State of the Media Industry debate

April 11, 2014

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, return on investment, social media & digital marketing

…denials? The silence is deafening! I appreciate it that all are complicit in some ways – clients, agencies & media outlets. But can I say that it all starts with…

Poor creative? Don’t blame the client as often the agency kills the idea

September 14, 2012

agency solutions, interesting observations, marketing process optimisation, strategic management

…They looked at what were the most common factors to kill creative ideas and the top 12 included: 1. Sold poorly Internally The client who has received the presentation, then…

Benchmarks

July 24, 2019

…Planning (incl Digital) Head of Planning & Investment Group Director of Planning & Investment Director of Planning & Investment Manager, Planning & Investment Assistant, Planning & Investment Search Keyword Research…

The #1 complex challenge and simple opportunity for business leaders

January 22, 2014

industry news & trends, marketing process optimisation, marketing procurement, return on investment, strategic management

…siloed a business becomes, the harder it is to create unity, consistency and simplicity. One impact of silos is that your roster of agency service suppliers can grow out of…

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Search

A perfect match: Finding the best advertising agency

How many agencies is too many when it comes to roster size?

7 New Year’s disciplines for Marketers managing Agencies

ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 1

Getting smart about a neglected part of marketing management

Top 5 agency “no no’s” – No 2 – Undeclared commissions

Leo Burnett Pay Up to the US Government for Alleged Over Billing

3 smart ways to make decentralised marketing structures perform better

January 2015

Poor creative? Don’t blame the client as often the agency kills the idea

Benchmarks

The #1 complex challenge and simple opportunity for business leaders

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