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How do you get the right production value for your advertising?

June 1, 2016

industry news & trends, marketing procurement, television & electronic production

…on the screen) we are dealing with an incredibly subjective assessment that is often over played by agencies and production companies and under delivered in the eye of the advertiser…

Marketing Strategy Performance Review

April 23, 2015

(How to get an independent assessment of your marketing strategy) How robust is your marketing strategy? Does it leverage the latest opportunities available? Your marketing strategy defines the marketing requirements…

How to increase media agency transparency and accountability

November 2, 2015

agency remuneration / compensation, marketing procurement, media planning & buying

…performance. You can read more about our Media Transparency, Performance and Value Assessment here Transcript: With headlines around the world about media agency kick-backs and rebates it is no wonder…

January 2016

January 18, 2016

…creative and media rate cards for a major travel provider Media Transparency, Performance & Value Assessment and Contractual Evaluation & Benchmarking for a financial institution Workflow Integration Process for a…

December 2006/2

October 24, 2014

…P3TV offer a wide variety of services to help advertisers control television production budgets. The most popular include: 1. 48 hour Assessment Reports – get a full blown written assessment…

Managing Marketing: Digital media buying and are marketers getting the benefit?

October 19, 2018

industry news & trends, media planning & buying, Podcasts

…to what it really is that they’re signing and that I think, personally, has been a challenge. And clients have multiple times when we’ve done media output and media assessment…

Clients and Agencies Need to Ditch the Pitch

November 18, 2019

agency remuneration / compensation, agency search & selection, marketing process optimisation, marketing procurement

…to be commercially responsible. Agencies need to initiate a “productivity and value”assessment of a current relationship before the end of a contract and recommend whatever changes are necessary. This assessment…

Agency Remuneration Benchmarking For Contract Renewal – Case study

April 11, 2010

case studies, public sector

…to be a 115% increase in the retainer to allow them to recover an industry acceptable margin. Creative Solution: We undertook a TrinityP3 remuneration assessment and found that the level…

Poor manners leads to poor business strategic alignment with suppliers

April 13, 2012

industry news & trends, interesting observations

…as while it may be caused by poor personal time management it creates and fosters an imbalanced power relationship and reinforces the buyer / supplier mentality. Andrew talks about people…

Newsletter- December 2012

October 9, 2014

…an Internal Marketing Process review for a Financial Services client. Managed a Strategic Supplier Alignment process for a Communications client. Managed a Creative Agency Review for a Not for Profit…

Managing Marketing: When customer experience, technology and data go bad

September 7, 2018

customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, Podcasts

…value that you’re creating. Ben: And whether you’re speaking to your mate in the pub, your supplier, internal staff or your business partners it needs to be the same message….

Top 10 tips to ensure media transparency – Infographic

March 28, 2017

…From the infographic: 1. Ensure that your contract is compliant with best practice . The intricacies and complexities of a media agency supplier relationship need to be clear up front….

Madison Avenue Makeover: How Can Advertisers use Agencies to Restore Growth and Profitability for their Lackluster Brands?

November 27, 2017

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, return on investment, strategic management

…agency selections; ad hoc and growing scope of work deliverables; auctions of deliverables among selected agencies; creation of internal agency operations; use of management consulting firms; and ongoing programs of…

Managing Marketing: The incredibly complex choices facing marketers

November 24, 2017

agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, mobile marketing, Podcasts, return on investment, strategic management

…anything people think that it’s empirical. I’ve seen people add scoring on subjective performance of an agency or supplier and they somehow think that because it was given a seven…

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Search

How do you get the right production value for your advertising?

Marketing Strategy Performance Review

How to increase media agency transparency and accountability

January 2016

December 2006/2

Managing Marketing: Digital media buying and are marketers getting the benefit?

Clients and Agencies Need to Ditch the Pitch

Agency Remuneration Benchmarking For Contract Renewal – Case study

Poor manners leads to poor business strategic alignment with suppliers

Newsletter- December 2012

Managing Marketing: When customer experience, technology and data go bad

Top 10 tips to ensure media transparency – Infographic

Madison Avenue Makeover: How Can Advertisers use Agencies to Restore Growth and Profitability for their Lackluster Brands?

Managing Marketing: The incredibly complex choices facing marketers

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