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12 innovative media options you may not see proposed by your media agency

June 18, 2012

agency solutions, interesting observations, media planning & buying

…choices to provide the media multiplier effect and increase your reach and frequency? Often when we are engaged to undertake a Media Strategy & Planning Assessment we find that the…

Newsletter 08 December 2016

December 8, 2016

…Read more about the TrinityP3 Transparency, Value and Performance Assessment here. White Paper: The media rebate and transparency crisis Want to understand the media rebate and transparency crisis better? This…

December 2015

December 2, 2015

…Study: A FMCG Media Agency Contract and Remuneration Assessment Assess your agency’s performance with accurate agency benchmarks Most in Demand for this Month We exist to help marketers solve their…

Is the problem with data the fact that many marketers misuse it?

January 23, 2017

data & direct marketing, interesting observations, marketing process optimisation, return on investment, strategic management

…into any type of financial arrangement with suppliers that would compromise our complete and total independence. Out of the many hundreds of emails that arrive from technology companies and SEO…

Top 10 tips to ensure media transparency – Infographic

March 28, 2017

…From the infographic: 1. Ensure that your contract is compliant with best practice . The intricacies and complexities of a media agency supplier relationship need to be clear up front….

Poor manners leads to poor business strategic alignment with suppliers

April 13, 2012

industry news & trends, interesting observations

…as while it may be caused by poor personal time management it creates and fosters an imbalanced power relationship and reinforces the buyer / supplier mentality. Andrew talks about people…

Insights from the State of the Media industry survey

June 17, 2013

agency solutions, industry news & trends, interesting observations, marketing process optimisation, media planning & buying, strategic management

…like any supplier operating in any category. Keep as low a cost base as possible, keep it as flexible as possible, ensure your remuneration arrangements allow for a possible upside…

How to incentivise collaborative agency behaviour with performance based remuneration

April 13, 2016

agency remuneration / compensation, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, return on investment, strategic management

…requirements of the marketing plan. It is the same approach we use in our strategic supplier alignment process to categorise the strategic agencies from the specialists and the generalists. Basically…

Agency Register

September 28, 2011

Welcome to TrinityP3’s Global Agency Register. If you’re an advertising agency or media or marketing supplier interested in improving your business performance then you have come to the right place….

Top 5 client accounting demands that make agencies feel unvalued

December 12, 2012

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, strategic management

…demanding a percentage be taken off the price of the FMCG I’m about to purchase, because I don’t think I should have to pay for new product R&D. In one…

Is decision making overload causing poor marketing decisions?

September 18, 2019

interesting observations, marketing process optimisation, strategic management

…understood and worked with, given the changing circumstances faced. You may need to change processes, ways of working, agency/supplier roster to deliver the required skills, add or adjust internal team…

Procurement Game Changers – Insights from CIPSA 2014

September 5, 2014

industry news & trends, marketing procurement, strategic management

…an internal cost measure – it also extends to unify customer satisfaction and expectations. Suppliers creating the game change Stephen Rowe, Chief Procurement Officer from Parmalat doesn’t like to confuse…

Managing Marketing: When customer experience, technology and data go bad

September 7, 2018

customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, Podcasts

…value that you’re creating. Ben: And whether you’re speaking to your mate in the pub, your supplier, internal staff or your business partners it needs to be the same message….

Resources

December 2, 2019

…different users, with our range of presentations. Evalu8ing Sample Report Evalu8ing Agency Relationships with Clients Evalu8ing Agency Suppliers for Marketers Evalu8ing for Marketing and Procurement Consultants Evalu8ing Internal Organisation Alignment…

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12 innovative media options you may not see proposed by your media agency

Newsletter 08 December 2016

December 2015

Is the problem with data the fact that many marketers misuse it?

Top 10 tips to ensure media transparency – Infographic

Poor manners leads to poor business strategic alignment with suppliers

Insights from the State of the Media industry survey

How to incentivise collaborative agency behaviour with performance based remuneration

Agency Register

Top 5 client accounting demands that make agencies feel unvalued

Is decision making overload causing poor marketing decisions?

Procurement Game Changers – Insights from CIPSA 2014

Managing Marketing: When customer experience, technology and data go bad

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