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Managing Marketing: The incredibly complex choices facing marketers

November 24, 2017

agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, mobile marketing, Podcasts, return on investment, strategic management

…cars. When I think that from a P&L perspective that makes sense to have more of that chain. Darren: End to end integration it’s called. Liam: But can the culture…

Top 10 tips to ensure media transparency – Infographic

March 24, 2017

…that your contract is compliant with best practice. The intricacies and complexities of a media agency supplier relationship need to be clear up front. 2. Enforce your contract regularly, not…

Newsletter- December 2012

October 9, 2014

…an Internal Marketing Process review for a Financial Services client. Managed a Strategic Supplier Alignment process for a Communications client. Managed a Creative Agency Review for a Not for Profit…

How marketers can find an agency that is the perfect match for their next project

February 15, 2016

agency search & selection, agency solutions, marketing procurement

…to minimise the consequences. Does this process have the rigour? The problem for many marketers is to have a way to access all of the specialist suppliers in the market….

Madison Avenue Makeover: How Can Advertisers use Agencies to Restore Growth and Profitability for their Lackluster Brands?

November 27, 2017

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, return on investment, strategic management

…are in trouble. McDonald’s, P&G, Coca-Cola, PepsiCo, American Express, Unilever, Kraft, Nestle, Macy’s, JC Penney, Gillette, General Mills, Kellogg’s, Miller Coors – just to pick a few out of many….

Newsletter 4th October 2017

September 14, 2017

…advertisers, procurement and agencies to be able to benchmark their rates against the industry. The purpose is to provide a robust assessment against which agency rates can be compared. While…

Newsletter 14 September 2016

September 15, 2016

…Supplier Search If you are wanting to run a pitch or an agency search and selection process, or a tender, RFP, RFT, RFI or RFX, then it is worthwhile considering…

5 steps to finding an insightful market researcher

November 18, 2015

agency search & selection, marketing procurement

…impactful. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment, to help you find the right agency supplier. Read more here…

Three reasons you should never publicise the agencies participating in a pitch

October 30, 2019

agency search & selection, marketing procurement

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. There is always a lot of interest in live…

Newsletter 09 November 2016

November 23, 2016

…the agency or marketing suppliers is in both the outputs they produce to deliver your marketing and advertising strategy, and the outcomes these deliver against that strategy. Therefore, to remunerate…

Beware the dangers of the cookie cutter approach to benchmarking agency remuneration

November 9, 2016

agency remuneration / compensation, interesting observations, marketing procurement

…cent with each supplier, assuming that the cost codes are correctly applied. But there are almost no financial systems that accurately capture what specifically was purchased, especially when the agency…

The problem with setting agency fees is most are making it up

February 17, 2020

agency remuneration / compensation, marketing procurement

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. Would it surprise you that many agencies set their…

To pitch or not to pitch takes on a whole new context during the Covid-19 pandemic

July 1, 2020

agency search & selection, marketing procurement

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. What a time to be what the industry calls…

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Managing Marketing: The incredibly complex choices facing marketers

Top 10 tips to ensure media transparency – Infographic

Newsletter- December 2012

How marketers can find an agency that is the perfect match for their next project

Madison Avenue Makeover: How Can Advertisers use Agencies to Restore Growth and Profitability for their Lackluster Brands?

Newsletter 4th October 2017

Newsletter 14 September 2016

5 steps to finding an insightful market researcher

Three reasons you should never publicise the agencies participating in a pitch

Newsletter 09 November 2016

Beware the dangers of the cookie cutter approach to benchmarking agency remuneration

The problem with setting agency fees is most are making it up

To pitch or not to pitch takes on a whole new context during the Covid-19 pandemic

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