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12 innovative media options you may not see proposed by your media agency

June 18, 2012

agency solutions, interesting observations, media planning & buying

…choices to provide the media multiplier effect and increase your reach and frequency? Often when we are engaged to undertake a Media Strategy & Planning Assessment we find that the…

…for this Month What have TrinityP3’s consultants been doing this month? Undertaking a roster remuneration assessment for a national manufacturer Completing an media agency performance and contractual assessment for a…

Agency Remuneration Benchmarking For Contract Renewal – Case study

April 11, 2010

case studies, public sector

…to be a 115% increase in the retainer to allow them to recover an industry acceptable margin. Creative Solution: We undertook a TrinityP3 remuneration assessment and found that the level…

How do you get the right production value for your advertising?

June 1, 2016

industry news & trends, marketing procurement, television & electronic production

…on the screen) we are dealing with an incredibly subjective assessment that is often over played by agencies and production companies and under delivered in the eye of the advertiser…

Marketing Strategy Performance Review

April 23, 2015

(How to get an independent assessment of your marketing strategy) How robust is your marketing strategy? Does it leverage the latest opportunities available? Your marketing strategy defines the marketing requirements…

How to increase media agency transparency and accountability

November 2, 2015

agency remuneration / compensation, marketing procurement, media planning & buying

…performance. You can read more about our Media Transparency, Performance and Value Assessment here Transcript: With headlines around the world about media agency kick-backs and rebates it is no wonder…

January 2016

January 18, 2016

…creative and media rate cards for a major travel provider Media Transparency, Performance & Value Assessment and Contractual Evaluation & Benchmarking for a financial institution Workflow Integration Process for a…

Managing Marketing: When customer experience, technology and data go bad

September 7, 2018

customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, podcasts

…value that you’re creating. Ben: And whether you’re speaking to your mate in the pub, your supplier, internal staff or your business partners it needs to be the same message….

How to incentivise collaborative agency behaviour with performance based remuneration

April 13, 2016

agency remuneration / compensation, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, return on investment, strategic management

…requirements of the marketing plan. It is the same approach we use in our strategic supplier alignment process to categorise the strategic agencies from the specialists and the generalists. Basically…

Madison Avenue Makeover: How Can Advertisers use Agencies to Restore Growth and Profitability for their Lackluster Brands?

November 27, 2017

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, return on investment, strategic management

…agency selections; ad hoc and growing scope of work deliverables; auctions of deliverables among selected agencies; creation of internal agency operations; use of management consulting firms; and ongoing programs of…

Is decision making overload causing poor marketing decisions?

September 18, 2019

interesting observations, marketing process optimisation, strategic management

…understood and worked with, given the changing circumstances faced. You may need to change processes, ways of working, agency/supplier roster to deliver the required skills, add or adjust internal team…

Newsletter- December 2012

October 9, 2014

…an Internal Marketing Process review for a Financial Services client. Managed a Strategic Supplier Alignment process for a Communications client. Managed a Creative Agency Review for a Not for Profit…

Managing Marketing: The incredibly complex choices facing marketers

November 24, 2017

agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, mobile marketing, podcasts, return on investment, strategic management

…anything people think that it’s empirical. I’ve seen people add scoring on subjective performance of an agency or supplier and they somehow think that because it was given a seven…

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12 innovative media options you may not see proposed by your media agency

Newsletter 14 August 2019

Newsletter 19 February 2020

Agency Remuneration Benchmarking For Contract Renewal – Case study

How do you get the right production value for your advertising?

Marketing Strategy Performance Review

How to increase media agency transparency and accountability

January 2016

Managing Marketing: When customer experience, technology and data go bad

How to incentivise collaborative agency behaviour with performance based remuneration

Madison Avenue Makeover: How Can Advertisers use Agencies to Restore Growth and Profitability for their Lackluster Brands?

Is decision making overload causing poor marketing decisions?

Newsletter- December 2012

Managing Marketing: The incredibly complex choices facing marketers

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