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How to improve the agency pitch process: Stop pitching!

February 5, 2016

agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement

…Reading. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment, to help you find the right agency supplier. Learn more here…

Newsletter 4th October 2017

October 23, 2017

…to allow advertisers, procurement and agencies to be able to benchmark their rates against the industry. The purpose is to provide a robust assessment against which agency rates can be…

Does paying the salaries of agency staff make you the employer?

June 23, 2014

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement

…of unnamed clients who had felt that the agency did not deserve their annual bonus and therefore there would be no bonuses this year for staff. Supplier or staff members?…

Don’t divorce your agency when you can simply change the place settings at the bridal table

December 2, 2016

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement

…probably worth the conversation, right? TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and weaknesses, and develop an optimal structure to improve your…

Why advertising agencies can no longer ignore conflicts of interest

September 1, 2014

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement

…and appointing a particular supplier to their client’s business in exchange for gifts, gratuities and entertainment from the supplier, none of which is declared or passed on to the advertiser….

Do Clients Get The Agencies They Deserve?

September 18, 2017

agency search & selection, agency solutions, customer relationship management, interesting observations

…partner Suppliers generally supply widgets – not brains and creativity. If you refer to your agency as a supplier, chances are they’ll act like one. Call them and treat them…

Do you want Account Management or Account Service from your ad agency?

September 18, 2010

marketing process optimisation

…someone a service. 2. the supplying or supplier of utilities or commodities, as water, electricity, or gas, required or demanded by the public. 3. the providing or a provider of…

October 2006

October 24, 2014

…right agency structure for your needs Considering your agency resources and structure? Do you have a single supplier, a panel of agencies, or a main agency with smaller ancillary providers?…

Marketing transformation: a cautionary tale of two marketers and two very different outcomes

February 6, 2017

agency search & selection, agency solutions, interesting observations, marketing process optimisation

…suppliers looks like. But that race to transform can be a challenge, with some taking a considered strategic approach while others rush around trying to find a quick fix. Late…

Why your media agency should love to give you value and not just drive down costs

July 31, 2015

agency search & selection, agency solutions, marketing procurement, media planning & buying

…what is working in general. Supplier Make sure you don’t just view the media agency as a supplier. They are your trusted expert, use that knowledge. Don’t make it a…

Managing Marketing: bad pitch practice and better ways of working with agencies

June 24, 2016

agency search & selection, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, Podcasts, strategic management

…TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and weaknesses, and develop an optimal structure to improve your performance. Why do you need…

Nine kinds of agency pitch process and counting

July 29, 2013

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, strategic management

…assessments of the capabilities being proposed. When to use it – when searching for a technical agency partner such as a call centre, digital build specialist, print supplier, mail house,…

Why I’m already sick of the ‘full service agency’ debate

June 6, 2016

agency solutions, industry news & trends, interesting observations, marketing process optimisation, strategic management

…and backwards, many of those possibilities are likely to pass by unrealised. TrinityP3’s Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and weaknesses, and develop…

The ABC of getting agencies to collaborate with lessons from Dr Suess

March 6, 2013

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement, strategic management

…was managing their roster of agencies, while most processes and systems looked at only individual supplier relationships and not how to manage these more holistically. This led to the development…

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How to improve the agency pitch process: Stop pitching!

Newsletter 4th October 2017

Does paying the salaries of agency staff make you the employer?

Don’t divorce your agency when you can simply change the place settings at the bridal table

Why advertising agencies can no longer ignore conflicts of interest

Do Clients Get The Agencies They Deserve?

Do you want Account Management or Account Service from your ad agency?

October 2006

Marketing transformation: a cautionary tale of two marketers and two very different outcomes

Why your media agency should love to give you value and not just drive down costs

Managing Marketing: bad pitch practice and better ways of working with agencies

Nine kinds of agency pitch process and counting

Why I’m already sick of the ‘full service agency’ debate

The ABC of getting agencies to collaborate with lessons from Dr Suess

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