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Managing Marketing: When customer experience, technology and data go bad

September 7, 2018

customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, podcasts

…your supplier, internal staff or your business partners it needs to be the same message. But everyone needs to understand what it is you do. Darren: Now Ben, you’re clearly…

Managing Marketing: The incredibly complex choices facing marketers

November 24, 2017

agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, mobile marketing, podcasts, return on investment, strategic management

…anything people think that it’s empirical. I’ve seen people add scoring on subjective performance of an agency or supplier and they somehow think that because it was given a seven…

Newsletter- December 2012

October 9, 2014

…an Internal Marketing Process review for a Financial Services client. Managed a Strategic Supplier Alignment process for a Communications client. Managed a Creative Agency Review for a Not for Profit…

Insights from the State of the Media industry survey

June 17, 2013

agency solutions, industry news & trends, interesting observations, marketing process optimisation, media planning & buying, strategic management

…often raised and quite well known in our industry such as the need for cross platform planning & buying, cross platform campaign measurement & attribution – and recruitment, training &…

Madison Avenue Makeover: How Can Advertisers use Agencies to Restore Growth and Profitability for their Lackluster Brands?

November 27, 2017

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, return on investment, strategic management

…agency selections; ad hoc and growing scope of work deliverables; auctions of deliverables among selected agencies; creation of internal agency operations; use of management consulting firms; and ongoing programs of…

Poor manners leads to poor business strategic alignment with suppliers

April 13, 2012

industry news & trends, interesting observations

…as while it may be caused by poor personal time management it creates and fosters an imbalanced power relationship and reinforces the buyer / supplier mentality. Andrew talks about people…

Is decision making overload causing poor marketing decisions?

September 18, 2019

interesting observations, marketing process optimisation, strategic management

…understood and worked with, given the changing circumstances faced. You may need to change processes, ways of working, agency/supplier roster to deliver the required skills, add or adjust internal team…

Top 10 tips to ensure media transparency – Infographic

March 28, 2017

…From the infographic: 1. Ensure that your contract is compliant with best practice. The intricacies and complexities of a media agency supplier relationship need to be clear up front. 2….

Procurement Game Changers – Insights from CIPSA 2014

September 5, 2014

industry news & trends, marketing procurement, strategic management

…an internal cost measure – it also extends to unify customer satisfaction and expectations. Suppliers creating the game change Stephen Rowe, Chief Procurement Officer from Parmalat doesn’t like to confuse…

Top 10 tips to ensure media transparency – Infographic

March 24, 2017

…that your contract is compliant with best practice. The intricacies and complexities of a media agency supplier relationship need to be clear up front. 2. Enforce your contract regularly, not…

How marketers can find an agency that is the perfect match for their next project

February 15, 2016

agency search & selection, agency solutions, marketing procurement

…to minimise the consequences. Does this process have the rigour? The problem for many marketers is to have a way to access all of the specialist suppliers in the market….

Resources

December 2, 2019

…different users, with our range of presentations. Evalu8ing Sample Report Evalu8ing Agency Relationships with Clients Evalu8ing Agency Suppliers for Marketers Evalu8ing for Marketing and Procurement Consultants Evalu8ing Internal Organisation Alignment…

Digital and Data

August 22, 2015

…you: Budget KPI and ROI Setting Marketing Business Alignment Results Performance Assessment 2. Aligning digital team structures to your marketing department We have seen it all: fully integrated teams; silo…

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Managing Marketing: When customer experience, technology and data go bad

Managing Marketing: The incredibly complex choices facing marketers

Newsletter- December 2012

Insights from the State of the Media industry survey

Madison Avenue Makeover: How Can Advertisers use Agencies to Restore Growth and Profitability for their Lackluster Brands?

Poor manners leads to poor business strategic alignment with suppliers

Is decision making overload causing poor marketing decisions?

Top 10 tips to ensure media transparency – Infographic

Procurement Game Changers – Insights from CIPSA 2014

Top 10 tips to ensure media transparency – Infographic

How marketers can find an agency that is the perfect match for their next project

Resources

Digital and Data

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