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5 steps to finding an insightful market researcher

November 18, 2015

agency search & selection, marketing procurement

…impactful. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment, to help you find the right agency supplier. Read more here…

Digital & Technology

June 8, 2017

…strategy and structure as they are about the technology. We work with our clients and their technology partners internally and externally to review the transformation strategy and ensure that success…

10 Key Chemistry Questions To Ask During An Agency Search

April 15, 2016

agency search & selection, agency solutions, marketing process optimisation

…market knowledge, tightly defined process and detailed evaluation and assessment, to help you find the right agency supplier. Why do you need this service? Read on to understand more …

Important questions before taking media in-house

July 23, 2018

agency remuneration / compensation, agency search & selection, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing

…desk, often through either an independent tech supplier or agency and always on a disclosed contract. The advantages are many including the ability to to use customer data and third…

Newsletter 14 September 2016

September 15, 2016

…Supplier Search If you are wanting to run a pitch or an agency search and selection process, or a tender, RFP, RFT, RFI or RFX, then it is worthwhile considering…

Digital and Data

August 22, 2015

…you: Budget KPI and ROI Setting Marketing Business Alignment Results Performance Assessment 2. Aligning digital team structures to your marketing department We have seen it all: fully integrated teams; silo…

Agencies talk about creativity. Consultants talk about insights.

August 26, 2020

agency search & selection, interesting observations, marketing procurement

…creative capability is often unconsciously self-serving, self-obsessed and self-indulgent. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Learn more here…

Marketing transformation: a cautionary tale of two marketers and two very different outcomes

February 6, 2017

agency search & selection, agency solutions, interesting observations, marketing process optimisation

…suppliers looks like. But that race to transform can be a challenge, with some taking a considered strategic approach while others rush around trying to find a quick fix. Late…

Don’t divorce your agency when you can simply change the place settings at the bridal table

December 2, 2016

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement

…probably worth the conversation, right? TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and weaknesses, and develop an optimal structure to improve your…

Why advertising agencies can no longer ignore conflicts of interest

September 1, 2014

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement

…and appointing a particular supplier to their client’s business in exchange for gifts, gratuities and entertainment from the supplier, none of which is declared or passed on to the advertiser….

Do Clients Get The Agencies They Deserve?

September 18, 2017

agency search & selection, agency solutions, customer relationship management, interesting observations

…partner Suppliers generally supply widgets – not brains and creativity. If you refer to your agency as a supplier, chances are they’ll act like one. Call them and treat them…

Could media agencies become the movie studios of advertising?

November 25, 2010

media planning & buying

…BBDO, DDB, JWT, Young & Rubicam and Saatchi & Saatchi. But in every market there are an infinite number of up and coming content producers. Acquisition executives from the studios…

Marketers and Procurement Who Want to Talk Turkey With Their Agencies Can Learn A Lot From Chickens

April 20, 2018

agency remuneration / compensation, industry news & trends, marketing procurement

…lower costs, had apparently fallen into the same trap several years prior and subsequently switched back to their previously trusted supplier, Bidvest Logistics. Price is what you pay. Value is…

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Search

5 steps to finding an insightful market researcher

Digital & Technology

10 Key Chemistry Questions To Ask During An Agency Search

Newsletter 14 September 2016

Digital and Data

Agencies talk about creativity. Consultants talk about insights.

Marketing transformation: a cautionary tale of two marketers and two very different outcomes

Don’t divorce your agency when you can simply change the place settings at the bridal table

Why advertising agencies can no longer ignore conflicts of interest

Do Clients Get The Agencies They Deserve?

Could media agencies become the movie studios of advertising?

Marketers and Procurement Who Want to Talk Turkey With Their Agencies Can Learn A Lot From Chickens

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