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Newsletter- December 2012

…an Internal Marketing Process review for a Financial Services client. Managed a Strategic Supplier Alignment process for a Communications client. Managed a Creative Agency Review for a Not for Profit…

Madison Avenue Makeover: How Can Advertisers use Agencies to Restore Growth and Profitability for their Lackluster Brands?

…agency selections; ad hoc and growing scope of work deliverables; auctions of deliverables among selected agencies; creation of internal agency operations; use of management consulting firms; and ongoing programs of…

Resources

…different users, with our range of presentations. Evalu8ing Sample Report Evalu8ing Agency Relationships with Clients Evalu8ing Agency Suppliers for Marketers Evalu8ing for Marketing and Procurement Consultants Evalu8ing Internal Organisation Alignment…

Digital and Data

…you: Budget KPI and ROI Setting Marketing Business Alignment Results Performance Assessment 2. Aligning digital team structures to your marketing department We have seen it all: fully integrated teams; silo…