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Why your media agency should love to give you value and not just drive down costs

July 31, 2015

agency search & selection, agency solutions, marketing procurement, media planning & buying

…what is working in general. Supplier Make sure you don’t just view the media agency as a supplier. They are your trusted expert, use that knowledge. Don’t make it a…

Managing Marketing: bad pitch practice and better ways of working with agencies

June 24, 2016

agency search & selection, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, Podcasts, strategic management

…TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and weaknesses, and develop an optimal structure to improve your performance. Why do you need…

Does paying the salaries of agency staff make you the employer?

June 23, 2014

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement

…of unnamed clients who had felt that the agency did not deserve their annual bonus and therefore there would be no bonuses this year for staff. Supplier or staff members?…

Why I’m already sick of the ‘full service agency’ debate

June 6, 2016

agency solutions, industry news & trends, interesting observations, marketing process optimisation, strategic management

…and backwards, many of those possibilities are likely to pass by unrealised. TrinityP3’s Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and weaknesses, and develop…

Managing Marketing: Artificial Intelligence Improving Agency Productivity

November 20, 2020

agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, Podcasts

…brands, and suppliers do, and we automate them with a SaaS system. So, we make sure that we can take away all of the time that’s used through “value-capture or…

Who are the Winners and Losers in the Game of Advertising?

February 5, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement

…supplier partnerships. (Hey, procurement, why not read The Machine That Changed the World, about how the automotive industry was saved through strategic supplier partnerships and good procurement practices? You might…

Who Will Put “Accountability” Back in “Account Management?”

March 26, 2018

agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…The Cartoon Bank. With permission. This post was first published at Media Village TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster and understand its strengths and…

Retained AOR or project fees? Which one is best?

May 16, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, return on investment

…is a roster of 6 – 8 core agencies or marketing suppliers. Most of these specialists beyond creative and media do not have a retainer and instead work on a…

Do you want Account Management or Account Service from your ad agency?

September 18, 2010

marketing process optimisation

…someone a service. 2. the supplying or supplier of utilities or commodities, as water, electricity, or gas, required or demanded by the public. 3. the providing or a provider of…

Managing Marketing: Public Relations and its role in marketing

August 3, 2018

agency solutions, interesting observations, Podcasts, strategic management

…worst client you’ve ever had? Our Strategic Supplier Alignment service helps you to untangle your supplier roster and understand its strengths and weaknesses to improve your performance. Find out more…

Procurement & Sourcing

August 9, 2011

…agency? Find a high performance agency or marketing supplier? Are you reviewing marketing supplier & agency contracts? Or developing & defining agency Scope of Work to deliver economies of scale?…

Ethics in Procurement

August 14, 2019

industry news & trends, marketing procurement

…/ supplier relationship and the role of procurement and management consultants in this process. The issue was one that The Ethics Alliance took up and organised interviews across a range…

Sorry, but there is no best practice agency roster structure anymore

December 5, 2016

interesting observations, marketing process optimisation, return on investment, strategic management

…assist you in creating the perfect roster for your needs. TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and weaknesses, and develop an…

3 most common mistakes made by procurement when engaging with marketing

October 20, 2011

agency remuneration / compensation, agency search & selection, strategic management

…are the causes? Simply changing the agency will cause disruption, consume resources internally and in the end the problem will still arise if the problem is actually within the organisation….

Nine kinds of agency pitch process and counting

July 29, 2013

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, strategic management

…assessments of the capabilities being proposed. When to use it – when searching for a technical agency partner such as a call centre, digital build specialist, print supplier, mail house,…

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Why your media agency should love to give you value and not just drive down costs

Managing Marketing: bad pitch practice and better ways of working with agencies

Does paying the salaries of agency staff make you the employer?

Why I’m already sick of the ‘full service agency’ debate

Managing Marketing: Artificial Intelligence Improving Agency Productivity

Who are the Winners and Losers in the Game of Advertising?

Who Will Put “Accountability” Back in “Account Management?”

Retained AOR or project fees? Which one is best?

Do you want Account Management or Account Service from your ad agency?

Managing Marketing: Public Relations and its role in marketing

Procurement & Sourcing

Ethics in Procurement

Sorry, but there is no best practice agency roster structure anymore

3 most common mistakes made by procurement when engaging with marketing

Nine kinds of agency pitch process and counting

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