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Who Will Put “Accountability” Back in “Account Management?”

March 26, 2018

agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…The Cartoon Bank. With permission. This post was first published at Media Village TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster and understand its strengths and…

Sorry, but there is no best practice agency roster structure anymore

December 5, 2016

interesting observations, marketing process optimisation, return on investment, strategic management

…assist you in creating the perfect roster for your needs. TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and weaknesses, and develop an…

TrinityP3 Newsletter 28 April 2016

May 2, 2016

…And now, how many suppliers do you have? For many marketers the numbers are very different. Often agencies are not seen as suppliers and suppliers are not seen at all….

What are we to make of the holding companies in 2017?

February 15, 2017

agency remuneration / compensation, agency solutions, industry news & trends, interesting observations, return on investment

…permission. This post was first published on Media Village TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and weaknesses, and develop an optimal…

3 most common mistakes made by procurement when engaging with marketing

October 20, 2011

agency remuneration / compensation, agency search & selection, strategic management

…are the causes? Simply changing the agency will cause disruption, consume resources internally and in the end the problem will still arise if the problem is actually within the organisation….

Retained AOR or project fees? Which one is best?

May 16, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, return on investment

…is a roster of 6 – 8 core agencies or marketing suppliers. Most of these specialists beyond creative and media do not have a retainer and instead work on a…

Could media agencies become the movie studios of advertising?

November 25, 2010

media planning & buying

…strategy mix: 1. Marketers usually invest more money with their media agency than any other supplier and in return the media agency proves financial responsibility and trust. 2. Media agencies…

Procurement & Sourcing

August 9, 2011

…agency? Find a high performance agency or marketing supplier? Are you reviewing marketing supplier & agency contracts? Or developing & defining agency Scope of Work to deliver economies of scale?…

What is more important in assessing agency fees, productivity or price?

February 12, 2020

agency remuneration / compensation, agency search & selection, marketing procurement

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. If Oscar Wilde was alive today, would he write…

The unseen supplier contract in TV production that exposes marketers to legal disputes

January 11, 2012

agency solutions, television & electronic production

As “the marketer”, every time your agency issues a purchase order on your behalf to the production company making your TVC, you are bound by the SPAA (Screen Producers Association…

Marketers and Procurement Who Want to Talk Turkey With Their Agencies Can Learn A Lot From Chickens

April 20, 2018

agency remuneration / compensation, industry news & trends, marketing procurement

…lower costs, had apparently fallen into the same trap several years prior and subsequently switched back to their previously trusted supplier, Bidvest Logistics. Price is what you pay. Value is…

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Search

Who Will Put “Accountability” Back in “Account Management?”

Sorry, but there is no best practice agency roster structure anymore

TrinityP3 Newsletter 28 April 2016

What are we to make of the holding companies in 2017?

3 most common mistakes made by procurement when engaging with marketing

Retained AOR or project fees? Which one is best?

Could media agencies become the movie studios of advertising?

Procurement & Sourcing

What is more important in assessing agency fees, productivity or price?

The unseen supplier contract in TV production that exposes marketers to legal disputes

Marketers and Procurement Who Want to Talk Turkey With Their Agencies Can Learn A Lot From Chickens

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