Global Marketing
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Do great client agency relationships deliver great performance?

July 11, 2016

agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation

…of a buyer and supplier. Where the client places the order and the agency delivers. But it fails to acknowledge the interaction and interdependence of the actions of the two…

New Age of Global Marketing – Global Tribes and Local Identities

November 27, 2019

interesting observations, marketing process optimisation, strategic management

…but everything remains the same! Our Strategic Supplier Alignment service helps you to untangle your supplier roster and understand its strengths and weaknesses to improve your performance. Find out more…

Ethics in Procurement

August 14, 2019

industry news & trends, marketing procurement

…/ supplier relationship and the role of procurement and management consultants in this process. The issue was one that The Ethics Alliance took up and organised interviews across a range…

Why service level agreements ( SLAs ) are not relevant to marketing services contracts

August 24, 2008

agency remuneration / compensation

…expectations, but does so for both the buyer and the suppliers. Because the actions and behaviour of the buyer in this case, directly impact on the performance of the supplier….

Harris Scarfe

October 3, 2018

Who are the Winners and Losers in the Game of Advertising?

February 5, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement

…supplier partnerships. (Hey, procurement, why not read The Machine That Changed the World, about how the automotive industry was saved through strategic supplier partnerships and good procurement practices? You might…

Managing Marketing: Public Relations and its role in marketing

August 3, 2018

agency solutions, interesting observations, Podcasts, strategic management

…worst client you’ve ever had? Our Strategic Supplier Alignment service helps you to untangle your supplier roster and understand its strengths and weaknesses to improve your performance. Find out more…

October 2014

October 23, 2014

…assessment and management for a quick service restaurant Strategic supplier alignment process for a global property and infrastructure company Creative agency supplier selection for a home improvement corporation If…

Newsletter – October 2014

October 8, 2014

Newsletter 22 May 2019

May 22, 2019

Global Marketing Management Update 22 May 2019 Welcome to the May edition of TrinityP3’s e-news Six reasons why you may have many more agencies and suppliers than you need We…

How agency relationship evaluations reflect your management style

June 7, 2013

agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation

…is a huge reflection of your management style, because it minimises the opportunities to leverage the power game of the buyer over the supplier. Open, shared, multi-agency / client score…

Achieve internal alignment through agency search & selection – Case study

February 11, 2015

agency search & selection, case studies

Client Category – NGO – Agency Search & Selection Challenging Problem: Given the structure and nature of the business the biggest problem was a level of service to the business…

Media publisher digital management assessment – Case study

September 2, 2014

case studies

Client Category: – Media Publisher Challenging Problem: The client was concerned about the effectiveness of current digital resources both internally and externally to their business – including digital content and…

Consolidating Marketing Services To One Supplier – Case study

April 7, 2010

case studies

Company Category: Financial Services Challenging Problem: A regional insurance company with operations in multiple countries had various “best-of-breed” service providers in each market in the areas of digital, CRM,…

Top 5 agency “no no’s” – No 5 – Flawed supplier tenders

September 19, 2006

television & electronic production

…third party suppliers in a way that provides the best value for money. Obviously the best value is not just the lowest price; it is also balanced by the less…

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Search

Do great client agency relationships deliver great performance?

New Age of Global Marketing – Global Tribes and Local Identities

Ethics in Procurement

Why service level agreements ( SLAs ) are not relevant to marketing services contracts

Harris Scarfe

Who are the Winners and Losers in the Game of Advertising?

Managing Marketing: Public Relations and its role in marketing

October 2014

Newsletter – October 2014

Newsletter 22 May 2019

How agency relationship evaluations reflect your management style

Achieve internal alignment through agency search & selection – Case study

Media publisher digital management assessment – Case study

Consolidating Marketing Services To One Supplier – Case study

Top 5 agency “no no’s” – No 5 – Flawed supplier tenders

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