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Managing Marketing: Public Relations and its role in marketing

August 3, 2018

agency solutions, interesting observations, podcasts, strategic management

…worst client you’ve ever had? Our Strategic Supplier Alignment service helps you to untangle your supplier roster and understand its strengths and weaknesses to improve your performance. Find out more…

Do you want Account Management or Account Service from your ad agency?

September 18, 2010

marketing process optimisation

…someone a service. 2. the supplying or supplier of utilities or commodities, as water, electricity, or gas, required or demanded by the public. 3. the providing or a provider of…

Retained AOR or project fees? Which one is best?

May 16, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, return on investment

…is a roster of 6 – 8 core agencies or marketing suppliers. Most of these specialists beyond creative and media do not have a retainer and instead work on a…

Don’t divorce your agency when you can simply change the place settings at the bridal table

December 2, 2016

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement

…probably worth the conversation, right? TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and weaknesses, and develop an optimal structure to improve your…

Why advertising agencies can no longer ignore conflicts of interest

September 1, 2014

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement

…and appointing a particular supplier to their client’s business in exchange for gifts, gratuities and entertainment from the supplier, none of which is declared or passed on to the advertiser….

Does paying the salaries of agency staff make you the employer?

June 23, 2014

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement

…of unnamed clients who had felt that the agency did not deserve their annual bonus and therefore there would be no bonuses this year for staff. Supplier or staff members?…

Could media agencies become the movie studios of advertising?

November 25, 2010

media planning & buying

…BBDO, DDB, JWT, Young & Rubicam and Saatchi & Saatchi. But in every market there are an infinite number of up and coming content producers. Acquisition executives from the studios…

Marketing transformation: a cautionary tale of two marketers and two very different outcomes

February 6, 2017

agency search & selection, agency solutions, interesting observations, marketing process optimisation

…suppliers looks like. But that race to transform can be a challenge, with some taking a considered strategic approach while others rush around trying to find a quick fix. Late…

Why your media agency should love to give you value and not just drive down costs

July 31, 2015

agency search & selection, agency solutions, marketing procurement, media planning & buying

…what is working in general. Supplier Make sure you don’t just view the media agency as a supplier. They are your trusted expert, use that knowledge. Don’t make it a…

Managing Marketing: bad pitch practice and better ways of working with agencies

June 24, 2016

agency search & selection, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, podcasts, strategic management

…TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and weaknesses, and develop an optimal structure to improve your performance. Why do you need…

Do Clients Get The Agencies They Deserve?

September 18, 2017

agency search & selection, agency solutions, customer relationship management, interesting observations

…partner Suppliers generally supply widgets – not brains and creativity. If you refer to your agency as a supplier, chances are they’ll act like one. Call them and treat them…

…deliver a completed and reasonably acceptable videotape master. This is a fair indication of the spirit in which the SPAA terms & conditions were drafted. Plus you never really own…

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Managing Marketing: Public Relations and its role in marketing

Do you want Account Management or Account Service from your ad agency?

Retained AOR or project fees? Which one is best?

Don’t divorce your agency when you can simply change the place settings at the bridal table

Why advertising agencies can no longer ignore conflicts of interest

Does paying the salaries of agency staff make you the employer?

Could media agencies become the movie studios of advertising?

Marketing transformation: a cautionary tale of two marketers and two very different outcomes

Why your media agency should love to give you value and not just drive down costs

Managing Marketing: bad pitch practice and better ways of working with agencies

Do Clients Get The Agencies They Deserve?

Newsletter – October 2014

TrinityP3 Newsletter 28 April 2016

October 2006

The unseen supplier contract in TV production that exposes marketers to legal disputes

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